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Perminas Pangeran
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Fakultas Bisnis, Universitas Kristen Duta Wacana Jl. Dr. Wahidin S. No. 5-25, Yogyakarta 55224
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Jurnal Riset Manajemen dan Bisnis
Published by Universitas Kristen Duta Wacana
ISSN : 19077343     EISSN : 27147312     DOI : http://dx.doi.org/10.21460/jrmb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi studi-studi terbaru dari para peneliti manajemen dan bisnis. Artikel-artikel empiris yang menyajikan riset yang akurat dan teliti secara metodologis dan temuan yang mencerahkan sangat dinantikan. Kami memastikan proses penyuntingan dan ulasan sejawat yang berkualitas tinggi untuk menegakkan integritas ilmiah dan memberikan asupan pengetahuan terbaik untuk masyarakat yang lebih luas. Kami hanya menerima karya asli penulis yang belum pernah diterbitkan di jurnal atau penerbitan lainnya. Jurnal Riset Manajemen dan Bisnis menyambut paper-paper dalam bidang-bidang berikut: Manajemen Keuangan Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Operasi Kewirausahaan Manajemen Pengetahuan dan Inovasi Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis" : 5 Documents clear
RISIKO PASAR: PERBANDINGAN MODEL EWMA DAN GARCH PADA NILAI TUKAR RUPIAH TERHADAP US DOLLAR Ari Christianti
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.52 KB) | DOI: 10.21460/jrmb.2010.52.59

Abstract

Financial risk model evaluation or backtesting is a key part of the internal model’s approach to market risk management as laid out by the Basle Committee on Banking Supervision. Using daily exchange rate from January 2006-February 2008, will be compared measuring volatility between EWMA (Exponential Weighted Moving Average) and GARCH (Generalized Autoregressive Conditional Heterocedasticity). The results show that GARCH methods have considerably better power properties in measuring the volatility than the EWMA methods. However, the number of exceptions from the GARCH model, although much less than the EWMA model but the numbers were still above 5% and 1% (confidence level of 95% and 99%). The arguments for explained this finding is a pressure from stakeholders or the existence of an economic events that result in changes in exposure due to the different policies. As a result, the VaR model would be inaccurate to reality.Keywords: volatility, backtesting, EWMA, and GARCH
RESPONSE KONSUMEN TERHADAP ASOSIASI ENDORSER PERUSAHAAN Andreas Ari Sukoco; Fadjar Iriantono
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.60

Abstract

The issue of advertising effectiveness is strongly related with theinstrumental attributes of an advertisement. One of the attributes is an endorser. The existence of an endorser has a big influence on the outcomes of an advertising activity because an endorser has a strong effect on the image of products or services advertised. This inquiry merely focuses on the attempt to see the impact of an endorser image on the image of products being advertised. It is also to see how the changes of the image of an endorser and the decision making made by a top management about a problematic endorser have relevance with customers’ perspectives. The participants of this study are the students of Duta Wacana Christian University. The analysis is with different test average, mean, and standard deviation. The result indicates that the presence of a celebrity endorser gives a positive effect on the image of products and the image of a company. Moreover, the customers also give a positive appreciation to the decision of top management to end a contract with a problematic endorser.Keywords: endorser, advertisement, image
PENGARUH KEPUASAN, NILAI YANG DITERIMA, KEPERCAYAAN, DAN PENGARUH TOKO TERHADAP LOYALITAS GIANT SUPERMARKET Petra Surya Mega Wijaya; Jessica Stephanie Riyono
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.61

Abstract

This study aims to determine the influence of satisfaction,perceived value, trust, and the store affect loyalty in Giant Supermarket. Data on research obtained by distributing questionnaires to the respondents are people who shop at Giant Supermarket. The research method is to use multiple linear regression. From the analysis of data, in this study shows that simultaneous satisfaction variables, perceived value, trust, and store affect influence positive effect on store loyalty. While the partial test showed that the variables of satisfaction, perceived value, and store affect influence positive effect on store loyalty. While the partial variable showed that variable trust has no effect on loyalty. In this study, the most dominant variable of store loyalty is a affect of store variable.Keywords: satisfaction, perceived value, trust, store affect, loyalty, linier multiple regression, Giant Supermarket.
PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIRUP MEREK VALUE PLUS Siti Rohmah Maulinda; Rintar Agus Simatupang
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.57

Abstract

This study examines the effect of consumer’s motivations,perceptions and attitudes toward their purchasing decisions on Plus-Value branded Syrup. This study uses survey methods. The sampels used in this study are 125 respondents. The results show that consumer’s motivation and attitudes positively influence on their purchasing decisions. Meanwhile the perception has no effect on consumer’s purchasing decisions.Keywords: motivation, perception, attitude, purchasing decision.
PENGARUH KUALITAS, PERSEPSI NILAI, CITRA, DAN KEPUASAN TERHADAP LOYALITAS ATAU KEINGINAN BERPINDAH PENUMPANG BUS TRANSJOGJA Petra Surya Mega Wijaya; Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.58

Abstract

This research is not only focused on satisfaction, but also thevariables that form satisfaction, which are core quality, relationalquality, image, and perceived value. The modeling on this research is objected on the TransJogja transportation mode. The problem formulation on the research here are core quality, service quality, image, and perceived value which relates with satisfaction, and how satisfaction relates to loyalty and switching intention. There were 200 TransJogja passengers randomly chosen in this research and the data processing uses SEM (Structural Equation Model). The results show that only core quality and relational quality are significant to satisfaction, while image and perceived value does not relate to satisfaction. Satisfaction does not also relate to loyalty and switching intention.Keywords: core quality, relational quality, image, perceived value, satisfaction, loyalty, switching intention, TransJogja, SEM

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