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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
 1 
Search results for , issue "Vol 4 No 1 (2021): Indonesian Business Review" : 5 Documents clear
Studi tentang Faktor yang Mempengaruhi Niat untuk Mengundurkan Diri pada Operator Call Center Aditya Wijoyo; Ari Yuda Laksmana; Banito Adiarto; Desy Arianty; Ng Pwee Hiong
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1220.06 KB) | DOI: 10.21632/ibr.4.1.1-24

Abstract

Keinginan untuk keluar dari pekerjaan bagi operator call-center disebabkan banyak hal. Dengan menggunakan teori Job-Demands Resources model, penelitian ini menguji faktor tuntutan pekerjaan (disonansi emosi), sumber daya pekerjaan (kemandirian pekerjaan dan dukungan supervisor) serta keterlibatan pekerjaan untuk mencari besarnya pengaruh terhadap keinginan untuk keluar. Penelitian ini melibatkan 215 agen call-center di Indonesia. Hasil penelitian menyarankan untuk memperbaiki kepuasan pekerjaan sehingga dapat menurunkan keinginan untuk keluar. Disonansi emosi memberikan hubungan negatif dengan kepuasan pekerjaan dan hubungan positif dengan keinginan untuk berhenti kerja. Kemandirian pekerjaan tidak berkorelasi dengan kepuasan pekerjaan dan keinginan berhenti kerja, juga dukungan atasan tidak berhubungan secara langsung dengan keinginan berhenti kerja.
The Relationship between Artificial Intelligence (AI) Quality, Customer Preference, Satisfaction and Continuous Usage Intention of e-Banking Services Mohammed Aliyu Dantsoho; Kabiru Jinjiri Ringim; Kabiru Maitama Kura
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.057 KB) | DOI: 10.21632/ibr.4.1.24-43

Abstract

This study was set to examine the relationship between artificial intelligence (AI) quality, customer preference, satisfaction and continuous usage intention of e-banking services powered by AI solution. To achieve this, a cross-sectional research design was employed to collect data from the bank customers using purposive snowball sampling. In total 274 responses were retrieved from the bank customers that agreed to participate in the study and 246 were useful for the final data analysis. Analysis was done using partial least square structural equation modeling (PLS-SEM) approach with aid of SmartPLS 3.2.8. A snowball non-probability sampling procedure was used for the data collection. The findings indicate that the AI quality have a positive effect on satisfaction and satisfaction has significant positive effect on the intention of continuing use of e-banking services. However, consumer preference was not significantly related to continuous usage intention of e-banking services. This is practically possible in Nigerian context. Because we observe that majority of the respondents does not have specific preference of using or interacting with e-banking services powered by AI as against those control by human interactions. The implication of this findings is that is the used of AI based services in the Nigerian context is still at it infancy level. Therefore, there is still much to learn from the experience of both planners, implementers and beneficiaries. This study is perhaps, the first of its kind to examine the relationships of AI chatbot quality on customer satisfaction and continuous usage intention of e-banking services. It is therefore, contributes to the development of literature in this direction.
How Celebrity Endorsement Influences Consumer’s Purchase Intention of Fashion Products on Instagram Anthony Evan; Ario Adibratha Gunawan; Christie Anita Pardede; Felicia Hendra Wibowo; Ricky Noviyandi
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1069.541 KB) | DOI: 10.21632/ibr.4.1.44-56

Abstract

This purpose of this study is to assess the effectiveness of celebrity endorsement in marketing fashion products on social media in Indonesia. This study examines five attributes: familiarity, congruity, physical appearance, trustworthiness, and expertise. Research was conducted using the quantitative method with analytic observation and cross-sectional studies. Data obtained were managed descriptively and analytically using SPSS with multiple regression analysis. The result of our regression analysis showed three attributes that positively impact consumer’s purchase intention; familiarity with the celebrity, trustworthiness of the celebrity; and the expertise of the celebrity in giving recommendation. This quantitative study was conducted with a small number of samples, using a specific celebrity and product type. Studies using different celebrities and product categories may have different outcomes. Therefore, we cannot generalized the result of this study given the said limitation. This research was conducted to help management choose the right marketing tool and the best celebrity based on the result of this study to help management meet their marketing strategy objectives.
Niat Pembelian Kembali pada aplikasi dan/atau situs Online Travel Agency (OTA) Daichi Ikegami; Lukas Mardhi; Raden Roro Diah Wulansari; Ratu Febriana Erawati; Ricko Respati
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1241.087 KB) | DOI: 10.21632/ibr.4.1.57-80

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan, menggambarkan, menganalisa dan melakukan pengujian efek atau dampak dari faktor-faktor pengalaman pelanggan terhadap niat pembelian kembali pada media aplikasi dan/atau situs Online Travel Agency (OTA) dengan kepuasan pelanggan sebagai variabel penghubung. Kerangka konseptual dibentuk berdasarkan tinjauan literatur dari penelititan sebelumnya. Metode kuantitatif dilakukan dengan melakukan penyebaran daftar pertanyaan (survey) dan didistribusikan ke sampel responden yang berada di wilayah Jakarta, Indonesia, berusia produktif (21 tahun keatas) yang terdiri dari mahasiswa, karyawan, dan pengusaha sebagai pengguna aplikasi dan/atau situs Online Travel Agency (OTA). Analisis regresi digunakan untuk menganalisis data. Terdapat 8 faktor pengalaman pelanggan dalam melakukan transaksi e-commerce di aplikasi dan/atau situs Online Travel Agency (OTA) (Kemudahan penggunaan, Interaksi, Keamanan, Keandalan Pemenuhan, Pelayanan pelanggan, Penawaran toko, Manfaat Pelanggan/Persepsi Nilai, dan Proses pembelian yang jelas). Penelitian menunjukan bahwa faktor proses pembelian yang jelas memegang peranan penting dalam mempengaruhi kepuasan pelanggan dalam bertransaksi menggunakan aplikasi dan/atau situs Online Travel Agency (OTA) yang pada akhirnya memberikan dampak niat untuk melakukan pembelian kembali dimasa yang akan datang.
Eksplorasi Motivasi Berbelanja Menggunakan Aplikasi Belanja Online di Indonesia Arief Budi Santoso; Fuad Prabowo; Homsani Homsani; Muhamad Yusuf Wira Dharma; Yulianto Yulianto
Indonesian Business Review Vol 4 No 1 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (992.767 KB) | DOI: 10.21632/ibr.4.1.81-113

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis hubungan antara motivasi berbelanja yang menggunakan aplikasi belanja online dengan faktor sosiodemografi: usia, jenis kelamin, pendidikan, pekerjaan, lokasi tempat tinggal dan preferensi moda belanja seseorang di Indonesia. Kuesioner ‘Shopping Motivational Value Questionnaire” (SMVQ) dalam penelusuran studi pustaka merupakan salah satu alat ukur terbaru yang valid dan reliabel untuk menilai hal tersebut. Penelitian yang mengeksplorasi motivasi berbelanja dengan aplikasi belanja online menggunakan kuesioner yang valid dan reliabel belum pernah dilakukan di Indonesia. Implikasi alat ukur ini dapat digunakan lebih luas dalam menggali motivasi seseorang dengan faktor terkait lainnya.

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