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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
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Search results for , issue "Vol 5 No 1 (2022): Indonesian Business Review" : 5 Documents clear
Faktor-Faktor Penentu Rekrutmen Perusahaan di Industri Teknologi, Servis, dan Konsultasi Givari Rizky; Anindia Gita Karlinda; Indrawan Adi Sucipto; Nindya Ayu Widyanugrah
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.23-41

Abstract

The purpose of this paper is to dig deeper into what is actually assessed by the talent acquisition process in finding the workforce that the company needs. The methodology that the author uses is mixed-method research, which is a combination of qualitative research and quantitative research. Quantitative research was carried out by distributing questions to 150 respondents of HR employees in Jakarta with > 2 years of experience, who worked in the technology, service, and/or consulting industry, who were members of the FTHR group. The implementation of quantitative and qualitative research on HR practitioner respondents who work in various industries and have long experience in their fields, has given the author a new understanding that was previously poorly understood. The results of this research help to create a clearer picture of the opportunities that can be created through recruitment problems, as well as inconsistent recruitment results that can lead to continuing problems.
Peran Green Trust dan Theory Planned Behavior pada Konsumerisme Produk Hijau Tara C. Abraham; Farbi Nasa; Hendrik P. P. Mursid; Anastasia B. Hotmaduma; Hanifan Fajar
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.42-57

Abstract

Understanding of green buying behavior among general consumers in urban cities Indonesia is the important foundation for green marketing. This study aims to examine the determining factors and their significance in predicting the behavior. From 278 data gathered from online questionnaire that spread to respondent, which domiciled in Jakarta Greater Area, only 265 data are eligible to use for conduct analysis. Consist of 28 items, factor analysis is used to corroborate the reliability and validity of the questionnaire and sample adequacy is used prior to ensuring factor analysis. To test the hypothesis, data studies are tested using regression analysis. Findings confirm that Environmental Concern, Personal Norms, Willingness to Pay Premium, and Green Trust relate positively to Green Purchase Intention and Perceived Value as the substantial predictor variable.
Examining Determinant Factors on Online Shopping Behavior upon Buying Furniture Aryo Prayudhana; Adrian Adrian; Arum Mardikawanti; Yonatan A. Hendro; Natasya N. Nugroho
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.58-83

Abstract

The research is dedicated to examine factors that affect online shopping behavior of consumers upon buying furniture. These factors might be an important issue regarding e-commerce and marketing in the online furniture retail market. However, knowledge about online consumer behavior is still very limited because it is a fairly complex phenomenon in social life that can involve too many factors, especially in buying furniture online. One of the aims of this research is to uncover factors that have not been studied in previous studies, especially in the furniture industry. To acquire in-depth information, 10 informants were interviewed. Coding method was used to analyze the factors revealed in the transcript. The research identified that attitude (Financial Risk, Product Risk, Convenience Risk, Service and Infrastructure Variation), domain specific innovativeness, subjective norm (Family and Reference Group), and perceived behavior control (Playfulness and Informativeness) affect consumer purchase intention and thus affect their online shopping behavior in buying furniture online. The framework presented in the conclusion section will help further research on which factors influence the most.
Partisipasi Karyawan pada Kondisi Bekerja dari Rumah di Masa Pandemi Covid-19 Bimo Taufan Devara; Nathanael Christian; Rafi Achas Muhammad; Yuliana Sanni
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.84-98

Abstract

The purpose of this study was to determine the level of employee participation in an industry that allows employees to work from home during the COVID-19 pandemic in Indonesia. The research was conducted through a survey by distributing questionnaires using Indonesian. Obtained data from 301 employees who work from home throughout Indonesia. This research illustrates that of the 4 (four) types of variables that are considered to affect the level of employee participation, one variable, namely autonomy, does not significantly affect the level of employee participation. This study makes an important contribution by empirically investigating employees in Indonesia in assessing the amount of work participation when doing Work From Home during the COVID-19 pandemic.
The Aspects of Online Clothing Store Photo Product which Affect Consumer Decision Making Jasson Harsojo; Elisha Lazaria; Ajaxta Chesio; Takhta Incra
Indonesian Business Review Vol 5 No 1 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.1.1-22

Abstract

Online shopping in this era is something that is already common in society, especially with the rapid growth of technology. Especially in Indonesia, the majority of the population already has access to the internet. This trend has become much more common since the rise of e-commerce in Indonesia such as Tokopedia, Shopee, and Bukalapak. Since there’s no physical appearance of the product, customers will rely on the photo of the product. Aesthetics of the photo presumably will affect the customer's intention to buy the product. This journal will cover the factors from the product's photo that will affect the consumers intention to buy the product. The product that will be covered in this journal is clothes. The methodology used for this research will be based on quantitative and qualitative research. The quantitative research was done by 9 interviewee and the qualitative research was done by 52 respondents. All of the research participants were from Indonesia. There are several hypotheses made, such as the physical appearance of the model, the lighting of the photo, editing of the photo, and also the quality of the photo will affect consumer decision making. There are several findings from this research. Better photo lighting, mix-match of the product, and detail of the product will definitely affect consumer decision making. While there’s interesting finding which is foreign model, in this case non asian models will decrease the intention to buy the product, as the customer prefers to see the model with the same physical posture so the customer is able to visualize how the clothes fit in their body. Editing is also necessary as long as it’s not affecting the clothes’ color.

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