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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
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Search results for , issue "Vol 6 No 1 (2023): Indonesian Business Review" : 5 Documents clear
Adaptation of Flexible Working System to Support Team Productivity in Pandemic-Changing Situations Christmy Handiyanto; Denisha Munaf; Ferdian Suria; Indra Syahruzza; Rahajeng Tyas Astari
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.15-33

Abstract

This research aims to study the adaptation of a flexible working system and what supports team productivity in pandemic-changing situations. It uses qualitative research by performing in-depth interviews and focuses on the interviews of eight managers of four supporting functions: IT, Finance, HR, and Legal, in three leading companies in Indonesia The finding in this research shows the companies have experienced and still adapting to formulate a new working system. To support team productivity in the new working system, several factors need to be addressed, such as: facilities and technical support, the adaptation of SOP and job function, supervisor control, company and team agility, improved communication, work environment, and self-motivation. The new working system is expected to bring impact: improve productivity, cost reduction, environmental improvement, and employee well being. Further quantitative research is recommended to validate the factors supporting a flexible working system that influence team productivity and the expected impact. This study is expected to help management or organization to a better understanding of factors supporting the adaptation of the flexible working system needed to maintain team productivity in this changing situation. To the best of our knowledge, this research is the first to study the adaptation of a flexible working system and what factors are needed to support team productivity in pandemic-changing situations.
Impacts of Influencers on Customer’s Purchase Intentions in Instagram Mohammad Mersa Bayu Wibisono; Handi Prasetyanto; Borsak Sitanggang; Armedya Dewangga; Merry Maryati
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.35-48

Abstract

Social media in modern society has transformed into the main communication platform among people: those who are having interesting content will gain more followers and a bigger audience. Thus, the evolution of social networking has also evolved digitally with the rise of key opinion leaders or social media influencers. This new trend has created a new opportunity for influencers to monetize their exposure and followers into a new marketing method for brands to tap into and advertise their products to gain more awareness from influencers’ followers. This paper examines the impacts of influencers on customers’ purchase intentions on social media, especially on Instagram. The social identity construct is introduced in this paper as of influencers in marketing, which also looks at how followers' purchase intentions are influenced by the influencers' perceived expertise, opinion leadership, and interest-fit. Data from 308 respondents who use the Instagram platform were gathered through a digital poll of respondents in Indonesia (Jabodetabek). Trustworthiness and perceived expertise had a negligible impact on customers' purchasing intentions, according to the study. On the other hand, clients' purchase intentions were positively impacted by interest fit and opinion leadership. This paper will explain The theoretical and practical implications of these findings.
Service Marketing, Referral Marketing, and Trust Icon Corporate to Increase Customer Satisfaction Farhan Arya Indrajaya; Tri Siwi Agustina
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.49-60

Abstract

Entrepreneurs must pay attention to customer satisfaction in their corporate environment and drive corporate strategies to increase turnover and achieve the company's core goals. So this research is here to provide new concepts relevant to the current situation and conditions. This study aims to reveal the effect of service marketing, referral marketing, and corporate trust icons on customer satisfaction. The method used is quantitative by promoting partial least squares (PLS) in proving the proposed hypothesis. Then, the sample used was 100 consumers at a company in Gresik. The findings of this study demonstrate that service marketing, referral marketing, and corporate trust icons have a positive and significant effect on customer satisfaction. Theoretical and practical implications are also discussed in this study.
Pengaruh Kepemimpinan Transformasional pada Intensi Karyawan Keluar dari Perusahaan Sumarita Sumarita; Muzakki Muzakki
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.61-70

Abstract

This study aims to investigate the effect of transformational leadership on turnover intention. Then, to test the influence through the mediating role of affective commitment. The method used in this study is a quantitative study with a respondent level of 160 employees from a total population of 255 employees in various divisions such as Accounting, Operations, Marketing and Sales, Recruitment, Human Capital, Treasury, IT Management, and Support. Partial least squares (PLS) were used in this study as a data analysis technique to test the hypothesis. The findings of this study reveal that transformational leadership is proven to have a negative and significant effect on employee turnover intention. Then, affective commitment is demonstrated to mediate the relationship between transformational leadership and employee turnover intention. Practical implications and research recommendations are discussed in this study.
Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy Aldrian Wibowo; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.1-14

Abstract

This research was conducted to analyze the rational and emotional motivation of consumers to make purchases/visit Colada Cafe. Those consumer motivations are rational buying motives and emotional buying motives. The results of this study will be used as a basis for making decisions to improve the marketing strategy carried out by Colada Cafe so that it can compete with competitors. This research was conducted using quantitative research methods with descriptive analysis techniques. Samples from this method were taken using simple random sampling. The sample in this study was 90 Colada Cafe consumers. Based on the data obtained, it can be concluded that the marketing strategy Colada Cafe should do is expanding parking lots, improving promotional methods that not only show the interior but also show prices, promos, taste testimonials, menu variations, good service, strategic locations, and appetizing product displays. In addition, Colada Cafe must improve the quality of the products served to consumers.

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