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Andy Mulyana
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JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 31 Documents
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THE EFFECT OF ALTERNATIVE TOURISM TRENDS ON THE VISITING DECISIONS OF MILLENIAL TOURISTS Hary Hermawan; Titah Sholihah; Santosa; Dhimas Setyo Nugroho
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2186

Abstract

Tourism trends are starting to shift from being oriented towards mass tourism to alternative tourism. The tendency of tourists to back to nature, making ecotourism, is growing in interest. These changes can affect tourist decision making when visiting a tourism destination. The study aims to determine the effect of alternative tourism trends on millennial tourists visiting findings (a study of ecotourism destinations in Yogyakarta). Quantitative research was conducted by passing out questionnaires to 100 respondents who had seen the ecotourism destination in the Special Region of Yogyakarta (Ancient Volcano Nglanggeran, Mount Merapi Nation Park, and Mudal River Park). Sampling was done using cluster sampling and proportionate stratified random sampling techniques. Analysis using simple linear regression Based on the results of research at a significant level of 5% shows that alternative tourism trends have a positive and significant effect on the decision to visit millennial tourists (a study of ecotourism destinations in Yogyakarta). This is proved by the results of t-test analysis obtained at 4,966 > 1,665, then Ho is rejected, and Ha is accepted. Based on the results of the coefficient determination (R²), an Adjusted R Square value of 0,201 shows that alternative tourism trends contributed 20,1% to the decision of visiting millennial tourists at ecotourism destinations in Yogyakarta.
IMPACT OF JABAL KELOR DEVELOPMENT AS A TOURISM ATTRACTION Steviani Batti; Dhimas Setyo Nugroho; Andi Lopa Ginting; Herry Novrianda
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.446

Abstract

Jabal Kelor tourism development has triggered a positive impact on the residents of the Dadap Kulon hamlet. The purpose of this study is to present an analysis of the impact of community-based tourism development in Jabal Kelor. In this study, semi-structured interviews were conducted with key informants involved in developing Jabal Kelor. Observation and documentation to check the validity of the data. Interactive data analysis techniques take place continuously until complete until the data is saturated. The results showed that the Dadap Kulon community felt a positive impact on the development of Jabal Kelor as a tourist attraction. The positive impact can be seen from the economic, environmental, social, and political aspects. Namely, the emergence of new jobs increased income and allocation of funds for tourism development. Regional carrying capacity and waste disposal management. Improvement of the quality of life and pride of the community. Activating community participation and building a management system.
IMPLEMENTATION OF ECOTOURISM IN THE MANAGEMENT OF CANDIREJO HERBAL KAMPUNG SURABAYA Sucipto Sucipto
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.447

Abstract

Ecotourism is a tourism activity that balances between utilization and saving (conservation). And one of the goals of the principle of ecotourism is to improve the economy of local communities. Candirejo Herbal Kampung Surabaya is one of the villages in Surabaya that promotes "green and clean" in developing it. This theme is a factor in Candirejo Herbal Village, also known as an ecotourism village. This paper focuses on applying the principles of ecotourism in Candirejo Herbal Kampung Surabaya. The purpose of this study was to determine the implementation of ecotourism and the ability of managers to implement it. For this reason, the method used to obtain information and data sources, namely interviews with management/managers, field observations to see the ecotourism implementation and using a check list to easily find out the principles of ecotourism that have been implemented. Documentation is more emphasized to the programs that have been implemented in the form of documents and to photograph something important. From the available data then a descriptive analysis is performed. Candirejo Village Administrators and the community successfully implemented the principles of ecotourism. The main key to success was that the management succeeded in realizing a clean, healthy and prosperous village community by making 7 pillars of village development and carried out cooperatively
INTERRELATION BETWEEN TOURIST RISK PERCEPTION AND DESTINATION IMAGE AND REVISIT INTENTION EAST LOMBOK POST EARTHQUAKE Ni Wayan Marsha Satyarini; Tamjuddin Tamjuddin; Ramdhan Kurniawan
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.449

Abstract

This research developed of tourist risk perception and destination image and revisit intention. Theresearch also focused how tourists are influenced by natural disasters and provides empirical evidenceto predict the hypothesis models. The results of a study of 230 of local and international tourists visit toEast Lombok post the earthquake. This study examining:(1) the effect of risk perception and destinationimage (2) the effect of destination image and revisit intention (3) the effect of risk perception and revisitintention post natural disaster. Results as expected, all results had positive and significant relationbetween variables. This research used SEM-AMOS as analysis method.
ANALYSIS OF THE BASIC ELEMENTS OF TOURISM DESTINATION AND MARKETING POTENTIAL IN BRAJAN TOURISM VILLAGE Ivo Novitaningtyas; Andhatu Achsa; Budi Rahardjo
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.451

Abstract

Tourism village is one of the tourism destinations that need to be developed. Brajan is a tourism village that has natural and cultural tourism potential. This village needs promotion in order to attract tourists. The aim of this study is to describe the basic elements of the tourism village and the marketing potential of Brajan as a tourism village. Data were collected through observation and interviews with the local communities in Brajan. After collecting the process, the data analyzed descriptively based on 6 basic elements of a tourism destination and marketing mix. The result showed that Brajan has a complete concept as a tourism destination. Moreover, this village has a lot of potential in terms of marketing. The stakeholders such as local people, manager and the Government need to developing and empowering its potential. The development of its potential is expected to have a positive impact and make the tourism village becomes a sustainable tourism destination.
THE EFFECT OF MARKETING MIX ON INTERESTS AND DECISION OF TOURIST IN CHOOSING RELIGIOUS TOURISM Devi Ayuni; Mailani Hamdani; Irmawaty Irmawaty
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.452

Abstract

This study is aimed to examine and analyze the effect of marketing mix on the interest of tourists in choosing religious tourism as well as to review and analyze the dominant marketing mix take effect on the interest of tourists in choosing religious tourism. The data analysis is using Partial Least Square (PLS) method and Smart PLS tools. The result of this study show that marketing mix significantly take effect on the interest of visiting. This also show that the marketing mix of religious tourism product offered can shape the interest of visiting. In addition, the marketing mix has also a significant effect on the visiting decision. This indicates that the marketing mix of religious tourism product offered can form the visiting decision and the visiting interest significantly take effect on the decision to visit. It shows that the tourists' visiting interest can shape a visit decision
INFLUENCE OF AWARENESS, PERCEIVED IMPORTANCE, AND PERCEPTION TOWARD OTHERS ON INTENTION TO IMPLEMENT RESPONSIBLE TOURISM MARKETING Ike Janita Dewi
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.684

Abstract

This research aims at examining influence of awareness and perceived importance on intention to implement responsible tourism marketing, moderated by perception towards other tourism stakeholders. Respondents of the research were 157 tourism Small and Medium Enterprises (SMEs) in Indonesia. Results show that while levels of awarenes and perceived importance were high, perception towards others and intention to implement responsible tourism marketing were lower. Further, awareness and perceived importance influenced positively intention to implement the concept. The influence of awareness on intention to implement was moderated by perception towards other stakeholders. This indicates that tourism industry is systemic where actions of stakeholders are highly interdependent. Individual stakeholder’s decision to adopt of a certain concept/strategy depends on others’ decision to also adopt it, despite the importance of such actions perceived by him/her individually.
THE IMPACTS OF COVID-19 PANDEMIC IN INDONESIA AND CHINA'S HOTEL INDUSTRY: HOW TO OVERCOME IT? Valda Shabrina Rahma; Gilang Fadhilia Arvianti
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.864

Abstract

2020 is kind of an alarming year for all countries because of the emergence of an outbreak called the Coronavirus or Covid-19 that originated in Wuhan City, China. This outbreak is a concern for the world because many aspects are affected, such as tourism. This research aims to determine the impacts of the Covid-19 outbreak on the hotel industry in Indonesia and China. It is to analyze the efforts to overcome it. Then, this research was held by applying a descriptive qualitative approach and done by discourse analysis. The data obtained comes from a variety of reference sources that support this research. The findings of the research stated that the hotel industry in Indonesia and China were significantly affected by the Covid-19 outbreak since many hotels were forced to close and not operate to reduce the spread of the virus. Thousands of employees were forced to be laid off due to the losses income of the hotel. Several hotels in Indonesia and China decided to be used as hospitals for Covid-19 victims. In conclusion, the unpredictable outbreak at the beginning of 2020 due to a deadly virus called Covid-19 shook the world because it has affected many aspects, including tourism.
INVESTIGATING TOURISTS’ INTENTION TO REVISIT A BATIK- BASED TOURISM DESTINATION: HOW DOES THE ROLE OF DESTINATION IMAGE? Elena Puspita Candra; Usep Suhud; Ika Febrilia
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.881

Abstract

This study aims to examine the factors that influence revisit intention (z) such as destination image (x1) and perceived value (x2) as independent variable, tourist satisfaction (y1) and memorable tourism experience (y2) as intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in Batik Trusmi Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention.
HALAL TOURISM PROMOTION USING E-COMMERCE SOCIAL MEDIA ON TOURIST VISIT: “STUDY IN BENGKULU PROVINCE” Eska Prima Monique Damarsiwi; Nia Indriasari; Ida Anggraini
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.888

Abstract

The concept of tourism today is divided into two, namely conventional tourism and halal tourism. Halal Tourism is a form of cultural-based tourism that promotes the values ​​and norms of Islamic Sharia as its basic foundation. In this digital age millennials access all information through cyberspace. So as to be able to spread information and capture market share in tourism we can utilize electronic marketing or e-marketing. E-marketing or electronic marketing refers to the application of marketing principles and techniques through electronic media and more specifically the internet. E-commerce is a sales system that developed after the discovery of the Internet. This marketing system can be felt to reach the entire world simultaneously without the need for representative branches in all countries. Besides marketing like this can be done 24 hours without stopping in marketing the products. Bengkulu Province Tourism Office data recorded the number of domestic and foreign tourist arrivals in 2018 of 662,766 visits, 798 visits came from foreign tourists (tourists). In 2019, it is targeted to increase the number of domestic tourist visits to reach 394,265–420,025 and tourists to reach 3,972–4,995 visits. With the target of increasing tourist arrivals in Bengkulu, the local government must be more vigorous in terms of tourism promotion in Bengkulu Province. Bengkulu Province which began to face the challenges of tourism was felt to be able to start introducing Halal Tourism as a new Brand in its tourism activities. The difference of this research with the previous one is the independent variable Halal Tourism (X1) by using dimensions: Halal Destination, Halal Public Facilities, Halal Lifestyle, Halal Food in Bengkulu Province. This study uses intervening variables E-Commerce Social Media (Y) which uses dimensions: Context, Communications, Collaboration, Connection to determine the effect on the dependent variable of tourist visits (Z) in Bengkulu Province. This research uses qualitative analysis.The type of data collected in this paper is primary data carried out by distributing questionnaires in the field to get a clear picture of the potential of Halal Tourism using E-Commerce Social Media to increase tourism visits in Bengkulu Province. . The number of samples taken was 150 respondents who met the criteria set by the researcher. The results of the study stated that Halal Tourism (X1) has a significant influence on the variable E-Commerce Social Media (Y). independent variable Halal Tourism (X1) and intervening E-Commerce Social Media (Y) have a significant and partial significant effect on the tourist visit variable (Z). By using the sobel test, the results are obtained that the intervening coefficient has a significant influence on the variable Halal Tourism (X1) on the variable Tourist Visits. Conclusions obtained by researchers that the Government of Bengkulu Province began to be able to introduce halal products in Bengkulu Province, improve existing facilities to make it more Islamic, introduce the Tabot festival which is a traditional warning greeting containing Islamic elements, build sharia hospitality , multiply information about halal food in Bengkulu Province. Such information can be disseminated on the Bengkulu government's tourism website, tourism agency social media accounts, travel agents in Bengkulu Province and outside Bengkulu Province in order to attract local and foreign tourists.

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