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eCo-Fin
Published by Komunitas Dosen Indonesia
ISSN : 26560941     EISSN : 2656095X     DOI : https://doi.org/10.32877/ef
Core Subject : Economy,
Economics, Econometrics & Finance
Focusing on the development of economics, especially finance & accounting, both scientific and practical reviews, is expected to be a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economics in various social aspects. Development of targeted thinking is the development of: v Fintech, v Accounting, v Reporting, v Taxation, v Monetary, v Economic development, v Environmental economic, and v Entrepreneurship This research is a conceptual study between academics and practitioners in the field and published in the form of a Scientific Journal. Practitioners are expected to work together in medium and sustainable scientific development through building scientific mainstream in the fields of economics, technology and comprehensive business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2019): Accumulation" : 4 Documents clear
Analysis of Store Location and Atmosphere the Effect on Consumer Purchase Interest at Centro Department Store Toni Yoyo; Nana Sutisna; Berlin Silaban
eCo-Fin Vol. 1 No. 3 (2019): Accumulation
Publisher : Komunitas Dosen Indonesia

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Abstract

This study aims to determine the analysis of the location and atmosphere of the store and its influence on consumer buying interest at the Centro Department Store. The sample in this study amounted to 100 respondents are all consumers who shop at the Centro Department Store. Data was collected through questionnaires, and data processing in this study used SPSS version 23.0. The sampling technique used is probability sampling with random sampling method. The research model used is a descriptive research model which describes systematically and accurately about the factors studied. The results of data processing obtained a multiple linear equation Y = 10.104 + 0.426 X1 + 0.363 X2, meaning that for every 1 point increase or decrease in location, consumer buying interest at the Centro Department Store will increase or decrease by 0.426 and each increase or decrease If the store atmosphere decreases by 1 point, then consumer buying interest at the Centro Department Store will increase or decrease by 0.363. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the relationship between variables. The correlation between location and consumer buying interest is 0.426, the correlation between store atmosphere and consumer buying interest is 0.363, it can be said that the relationship between the three variables is quite strong and positive. From the results of the F test, model 1 obtained a value of 249.862 and model 2 obtained a value of 143.897, where the value is greater than the F table of 3.09, then H0 is rejected and Ha is accepted. From the results of the t test, it was found that the location count was 3.456, and the store atmosphere t was 3.377, where the value was greater than the t table 1.66055, then H0 was rejected and Ha was accepted, meaning that there was a significant relationship between the location and the shop atmosphere on consumer buying interest
The Effect of Work Environment and Motivation on Job Satisfaction Pujiarti Pujiarti; Heri Satrianto Satrianto; Tri Angreni Angreni
eCo-Fin Vol. 1 No. 3 (2019): Accumulation
Publisher : Komunitas Dosen Indonesia

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Abstract

The formulation of this problem is the work environment and motivation. Towards job satisfaction The research model used is a descriptive research model which describes systematically and accurately the factors studied. The data testing technique used in this study includes a validity test with a calculated r value and a reliability test with a Cronbach's Alpha value, the data analysis used is multiple linear regression to test and prove the research hypothesis. The research method carried out by the author is in the form of data collection, processing data, analyzing data and presenting data so that the results presented by this author are scientific and accountable. By using correlation coefficient analysis, it is known that the influence of work environment and motivation on job satisfaction. The regression coefficient of the work environment variable (b1) is 0.521. This means that if the value of X1 (work environment) has increased by 1 unit, assuming the other dependent variables are fixed, then the level of variable Y (Job Satisfaction) will increase by 0.521. and every increase or decrease in motivation by 1 point, then the job satisfaction of employees at PT. Relazindo Usaha Bersama will increase or decrease by 0.403. And vice versa if the value of X1 decreases, while the variable X2 remains, the level of variable Y will decrease. From the results of multiple linear regression analysis Y = 13,532 + 0.521 X1 + 0.173 X2, meaning that every increase or decrease in the Work Environment by 1 point, then the job satisfaction of employees at will increase or decrease by Based on the results of hypothesis testing, it is obtained that F count to determine the Work Environment and Motivation is 0.000 and 0.000 or the probability is below 0.05 then it meets the criteria which means Ho is rejected and Ha is accepted or the regression coefficient is significant or Work Environment and Motivation has a significant effect on job satisfaction. From the results of the F test, model 1 obtained a value of 181,711 and model 2 obtained a value of 100,757 where the value is greater than the F table of 3.09, then H0 is rejected and Ha is accepted. From the results of the t test, the t count of the work environment is 7.555, and the t count of motivation is 2.755, where the value is greater than the t table of 1.66055, then H0 is rejected and Ha is accepted, meaning that there is a significant relationship between the work environment and motivation towards job satisfaction
The Effectiveness of Promotion, Location and Brand Image on Motorcycle Purchase Decisions Octavianti Purnama; Vivin Hanitha; Georgius Listen
eCo-Fin Vol. 1 No. 3 (2019): Accumulation
Publisher : Komunitas Dosen Indonesia

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Abstract

The purpose of this study was to determine the effect of location, promotion and brand image on purchasing decisions for Honda motorcycles in Tangerang. In this thesis, research was conducted on 100 respondents through the distribution of questionnaires. The method used in this research is descriptive method and qualitative method. Based on the answers to the questionnaire, raw data has been obtained which is then processed using SPSS version 24 so that it becomes useful data for this research. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the relationship between variables. The correlation of the influence of location on purchasing decisions is0.484, the correlation of the effect of promotion on purchasing decisions is 0.432 and the correlation of the influence of location on purchasing decisions is0.167,so it can be said that the relationship between the four variables is quite strong. From the results of the F test model 1, the value of346,211,model 2 is rated461,897 and model 3 got a value of 593,825 where the value is greater than F table by 3.09, Thus Ho is rejected and Ha is accepted. In the t-test, the results of the t-count image can be obtainedbrand as big as 3,438t calculate the promotion of 6,181and t calculate the location of 7,710, when compared with a t table of 1,984then there is a significant relationship between brand image, promotion and location on purchasing decisions Honda motorcycles at PT. Tangerang Highlands Rides.
Factors Affecting Consumer Purchase Decisions for Eso Hernawan Hernawan; Suhendar Janamarta; Hendra Hendra
eCo-Fin Vol. 1 No. 3 (2019): Accumulation
Publisher : Komunitas Dosen Indonesia

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Abstract

The purpose of writing this research is to determine the extent to which the factors that influence consumer purchasing decisions for Company. The research method used is through interviews and distributing questionnaires to respondents who are interested in Residence housing, as well as a literature review which is used as secondary data. For the analysis of this research the author uses quantitative and qualitative analysis methods. From the results of multiple linear analysis obtained Y = 2.657 + 0.655 X1 + 0.305 X2, meaning that if there is an increase or decrease in X1 and X2 variables, consumer purchasing decisions will increase or decrease by 0.655 and 0.305. From the results of the analysis of the price coefficient has a positive and strong correlation to consumer purchasing decisions that is equal to 0.895 and location has a positive and strong correlation to consumer purchasing decisions 0.924. From the results of the coefficient of determination (KD) the price affects consumer purchasing decisions by 80.1%, the remaining 50.3% is influenced by other factors and location affects consumer purchasing decisions by 85.4%, the remaining 14.6% is influenced by other factors. Based on the results of hypothesis testing, it is obtained that tcount for the price is 6.016 and tcount for the location is 5.939 which is obtained from the distribution ttable for df = 100 – 2 and the level of significance is 0.05. In other words Ho is rejected and Ha is accepted, because t count > t table

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