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Ni Gst Nym Suci Murni
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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : https://doi.org/10.31940/jasth
Core Subject : Social,
Social Sciences
Journal of Applied Sciences in Travel and Hospitality disseminates scientific information of applied sciences in tourism business.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality" : 6 Documents clear
Digitalization need: Green promotion framing in reinforcing the revenue increase I Wayan Suwastana; Dewa Made Suria Antara; Nyoman Mastiani Nadra; Ni Kadek Herna Lastari
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.38-46

Abstract

The current trend among tourists is staying in an accommodation that has applied the principles of green or pro-environment in the operations. Manah Shanti Resort has conducted green promotion to attract tourists who know about tourism sustainability well. The study aimed at identifying the strategies that are possible to apply to have better promotion in improving hotel revenue. The study used qualitative research design. The data were collected by conducting FGD with the owner, management staff, and operational team, interviews, and document reading initiations. Besides, the data obtained were determined in the SWOT analysis table of the green promotion yielding IFAS and EFAS data analysis. The resort generates revenue effectively as a result of green promotion performance. However, the resort partly implements green promotion and is categorized in a growth stage. According to the analysis, there are eight strategies suggested and categorized as Strengths-Opportunities, Weaknesses-Opportunities, Strengths-Threats, and Weaknesses-Threats strategies to conduct better green promotion in increasing revenue. Thus, further actions need to be taken to optimize the green promotion at Manah Shanti regarding digitalization needs.
Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali Desi Andriany; Ni Gst Nym Suci Murni; I Ketut Budarma; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.31-37

Abstract

This research aims to analyse digital marketing to be implemented to increase Russian customer and to design which model of digital marketing to able to increase Russian customer at The Apurva Kempinski Bali. Data collection done by observative participation, interview and focus group discussion with 15 respondents whom meets competence criteria of digital marketing and tourism industry. The research conducted by qualitative analysis data by Miles and Huberman Technique, supported by Nvivo 12 Pro software. The research result shows that The Apurva Kempinski Bali meets criteria of Resource Base View and 7P Marketing Mix, it showcases at the hotel has competitive advantage. This research finds hybrid model Candi Crandra Sangkala that combined with RACE model by Dave Chaffey and Spectacular Journey Compass as customer engagement reference at The Apurva Kempinski Bali.    
Implementation of green practices to improve the brand image of Nandini Jungle Resort & SPA Bali I Ketut Milena Rida Artha; I Gusti Agung Bagus Mataram; Elvira Septevany
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.47-59

Abstract

This study discusses an environmentally friendly approach to determine whether implementing green practices can improve the brand image of Nandini Jungle Resort & Spa in the consumer’s mind. The data collection was obtained through observations, questionnaires, and interviews. This study refers to the Likert scale, where each statement uses 1-5 scaled categories answers. Purposive sampling with 100 samples is used as the sampling technique. Simple linear regression is used as a quantitative analysis technique. This research concluded that there is a positive and significant effect on the implementation of green practices variable to the brand image enhancement variable. Calculated using a statistical formula using special software for data analysis from International Business Machine (IBM) Corporation called Statistical Package for the Social Sciences (SPSS) Version 25. The statistical calculation results of the analysis indicate that the variance or the value of Adjusted R Square is 0.701. Therefore, it can be concluded that the influence of green practices implementation (X) on brand image improvement (Y) is 70.1%. It means that green practices can affect the brand hotel.
The Level of consumer confidence in the implementation of CHSE (Clean, Healthy, Safety, Environment Sustainability) hotel certification during the Covid-19 pandemic in Palembang City, Indonesia Andi Ade Zulkifli; Pelliyezer Karo Karo; Risman Jaya
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.21-30

Abstract

This research identifies and measures hotel consumers' trust regarding the application of CHSE (clean, healthy, safety, and environmental sustainability) in three, four, and five-star hotels in Palembang during the COVID-19 pandemic. CHSE certification is a program from the Ministry of Tourism and Creative Economy of the Republic of Indonesia to increase consumer confidence in reusing hotel services. The study used direct observation techniques in restaurants and distributed questionnaires to respondents. This descriptive-analytic survey uses a questionnaire as a variable measurement scale. The research population is star hotel guests who have received CHSE certification, with a sample of 602 respondents. The study results show that respondents dominated by women, millennials, and generation Z, the choice of visiting 3-star and 4-star hotels, the purpose of visits to carry out tasks and attend events, while the phenomenon of staycation destinations began to grow during the pandemic by 17 percent. Concerning the CHSE, there was a 10.9 percent growth in confidence in implementing the CHSE with the opportunity for Covid-19 transmission. The seriousness of the implementation of CHSE has yet to meet consumers' perspectives, and only three of the thirteen indicators have met consumer expectations with an average value of 83 percent. In addition, there is a shift in consumer considerations in choosing hotels, from consumers sensitive to price and cleanliness factors. In contrast, the CHSE implementation factor has become a consideration of 51 percent of respondents.
Poliwangi Jinggo Hotel reservation system as a pilot project for Teaching Factory (TEFA) Randhi Nanang Darmawan; I Putu Sudhyana Mecha
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.11-20

Abstract

Poliwangi Jinggo Hotel is specially addressed for educational purpose which will be used as a Teaching Factory (TEFA), so in other words this hotel will go public in near future. To support the process and everything related to hotel operation, as a baby step it is necessary to create hotel management system. The system was designed using Windows-based application (Bistone Hotel Management System). Subsequently, the research and development were carried out based on waterfall model (Requirements Analysis and Definition, System and Software Design, Implementation and Unit Testing, Integration and Unit System Testing, and Operation and Maintenance). As for the evaluation, the room reservation system was measured by quantitative approach using 30 respondents. The results obtained in this study were hotel reservation system which included setting room types, room rates, facilities, room numbers, guest input, making reservations, and printing invoices/receipts for the initial process. Based on USE Questionnaire, the results showed that the percentage of usefulness  81.2%, ease of use 80.2%, ease of learning 80%, and satisfaction 76%. Therefore, it can be concluded that Poliwangi Jinggo Hotel room reservation system is feasible to use, together with some developments and operation & maintenance process.
Visitors’ motivation for staying in Airbnb accommodation evidence from South Africa Sebolelo Catherine Jiane; Nicola Wakelin-Theron
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.1-10

Abstract

The Airbnb industry contributes significantly to the broader accommodation sector. Thus Airbnb is an alternative and creative accommodation option. The study aimed to evaluate visitors’ motivations for staying in Airbnb accommodations, focusing on; visitors’ push and pull factor motivation and exploring the relationship between push and pull factors. A quantitative approach was used, with a developed online survey platform known as all counted, and 205 respondents participated in this study. Hypotheses were formulated, with exploratory factors analysis to show a significant relationship between push and pull factor motivation. The study found various push and pull motivation items, with pull motivation items further divided into two variables: personal and distinctive pull factors. The results further revealed that more focus is required on pull factors rather than push factors. There is statistical evidence that all tourists that visit Hartbeespoort or stay in Airbnb accommodations strongly show pull factors more than push factors. However, hypotheses reveal no distinct difference for females as push and pull factors are the same. Therefore, the study suggests that Airbnb hosts and relevant stakeholders should be able to understand visitors’ decision-making processes better. This study reveals the push and pull factors that motivate visitors to stay at Airbnb and explores the relationship between push and pull factors as valuable tools in delivering a competitive advantage for Airbnb, deploying different marketing strategies, and motivating and delivering services to visitors.

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