cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bambang Sukma Wijaya
Contact Email
bswijaya98@yahoo.com
Phone
+6221-5261448
Journal Mail Official
bswijaya98@yahoo.com
Editorial Address
Editorial office of Jobmark: Journal of Branding and Marketing Communication Bakrie University, Jl. HR Rasuna Said, Kav. C-22, Epicentrum Kuningan Jakarta Selatan 12920
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Jobmark: Journal of Branding and Marketing Communication
Published by Universitas Bakrie
ISSN : -     EISSN : 28072510     DOI : https://doi.org/10.36782/jobmark
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences
Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand visual communications, critical branding, and all aspects of consumer behavior and culture related to the brand. Published biannually, Jobmark follows a rigorous double-blind review process, in which reviewers and authors do not know each other, to ensure the objectivity of the assessment.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 3 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2021): JOBMARK July-December 2021" : 3 Documents clear
Health Branding of #KFApp: The Ketofastosis Community Identity and Expression Strategy in Parodying the FaceApp Trend Inge Salsabila Suryaman
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 1 (2021): JOBMARK July-December 2021
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v3i1.92

Abstract

In promoting a healthy lifestyle, the Indonesian Ketofastosis community, through the Facebook group, put up the hashtag #KFApp or Ketofastosis Application. This hashtag satirizes the trending FaceApp phenomenon, where the application allows users to touch up their faces to look younger and more attractive. The message conveyed by the KFApp hashtag is that without touch-ups, we can have a youthful and attractive face through the Ketofastosis lifestyle (KFLS). KFLS Applies five pillars: consuming low-carbs, med-protein, and high-fat foods, being active and exercising, fasting on the windowsill intermittent, getting enough rest, and minimizing stress. This study uses the netnographic method to find strategies for identity, social movements, and cultural expressions among community members. This study is helpful as a strategic and academic reference on how health branding can be done in a fun way through a digital application meme strategy by taking advantage of the right momentum.
Dark Side of the Moon: The Corruption of Communication in Influencer Marketing Shela Nawanti Putri
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 1 (2021): JOBMARK July-December 2021
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v3i1.95

Abstract

The rapid development of communication in the digital era is followed by the communication process in society. Digital communication media is considered efficient, practical and economical in delivering and receiving messages that can be completed quickly from one hemisphere to another. With the advancement of mobile technology, penetration of higher internet speeds, new marketing tools, and changing market trends, digital marketing is now considered as an alternative future, whose existence is gradually shifting other marketing methods, one of which is with influencers. AL is one of the influencers who use their followers on social media to promote branded products that want to collaborate. This collaboration is in the form of product reviews on Instagram social media that benefit him and the brand. One of the products that AL uses as an influencer to promote its products is SW. In this article, the researcher identifies acts of AL’s communication corruption based on the communication corruption theory.
Employer Brand Image Dimensionality Agung Mardiyanto
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 1 (2021): JOBMARK July-December 2021
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v3i1.133

Abstract

This article examines the dimensions of employer brand image based on Wijaya's theory of Dimensions of Brand Image. By using the Theory Adaptation approach through literature study and intertextual validation, this article proposes several constructs in the dimensions of employer brand identity, personality, association, behavior, and competence as dimensions of employer brand image. Employer branding practices and the implications of employer brand image dimensionality are thoroughly reviewed with theoretical discussions. This study guides employers in implementing brand image strategies and is an essential reference for future research. Researchers and practitioners can measure whether employers already have a solid brand image to attract job seekers and maintain employee loyalty. The more positive and robust these dimensions are in the eyes of the public, the stronger and more positive the company's image as an employer will be.

Page 1 of 1 | Total Record : 3

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2022): JOBMARK January-June 2022 Vol. 3 No. 1 (2021): JOBMARK July-December 2021 Vol. 1 No. 2 (2020): JOBMARK Vol 1 No 2 (January-June 2020) Vol. 2 No. 1 (2020): JOBMARK July - December 2020 Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019) Vol. 1 No. 1 (2019): JOBMARK July-December 2019