Journal of the Community Development in Asia
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
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<![CDATA[Becoming an International Brand: A Case Study of Starbucks ]]>
<![CDATA[Muhammad Azriuddin]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Muhammad Hafizzudin]]>;
<![CDATA[Muhamad Fitri]]>;
<![CDATA[Muhammad Afiq Zakwan]]>;
<![CDATA[Dalal AlSanousi]]>;
<![CDATA[Aman Kelpia]]>;
<![CDATA[Olivia Kurniawan]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.706
<![CDATA[This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.]]>
<![CDATA[Technology Advancement and Growth: A Case Study of Huawei ]]>
<![CDATA[Candy Yeo]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Xuen Yee Mo]]>;
<![CDATA[Hui En Ang]]>;
<![CDATA[Su Mei Chua]]>;
<![CDATA[Shreyas Agnihotri]]>;
<![CDATA[Shweta Pandey]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.711
<![CDATA[Today, our lives heavily depend on technology. Technology becomes the central of the lives of people. The fourth Industrial Revolution (IR 4.0) has changed the way how we live, how we work and how we communicate with others.Today, Huawei, a private Chinese firm from China has risen and dominate the world’s most important emerging technology. The present paper proposes that technology advancement and growth is one important factor that leads to the success of Huawei. Being a modern and technological enterprise, Huawei has a clear vision of how the company should work towards a more sustainable society. As this paper will show, there is still changes and improvement that can be made, to help Huawei to become even better.]]>
<![CDATA[Product innovation by Adidas Group through Sustainability ]]>
<![CDATA[Sheryl George Crasto]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Alyssia The Yi Huan]]>;
<![CDATA[Chen Woan Xin]]>;
<![CDATA[Hoon Xian Juin]]>;
<![CDATA[Lau Kiew Man]]>;
<![CDATA[Divya Pandey]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.702
<![CDATA[Innovation is at the core of all products at Adidas. The Adidas group has toiled through the years to be the sole giant to manufacture and supply world-class sports products in their clothing, footwear, and accessories. The ongoing global climate change concerns and an intention to support the initiatives by various groups to protect the environment, the Adidas group shifted towards sustainability. The decision of re-considering materials while being manufactured was key to determine the innovation in their products through sustainability. The objective of the study is to understand the product innovation by Adidas by adopting sustainability and how this approach has affected the customer’s perception and brand image.]]>
<![CDATA[Improving Customer Service: A Case Study of Genting Malaysia ]]>
<![CDATA[Ming Zhe Lee]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Kai Yin Chan]]>;
<![CDATA[Chee Sien Liow]]>;
<![CDATA[Khai Yao Chin]]>;
<![CDATA[Lamia Adel Alkandri]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
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DOI: 10.32535/jcda.v3i1.707
<![CDATA[Employees are the core asset of an organization. Dedicated employees are the cornerstone of an organization to achieve organization success. Hence, organizations are concerned with their employee performance as they believe that employee performance will bring a significant impact on organizational performance. Genting Malaysia Berhad (Genting Malaysia) is one of the most popular tourism and entertainment company in Malaysia. Genting Malaysia started its operation in 1980. Genting Malaysia emphasizes on their employee performance as well as their customer service. The paper presents customer service is one of the top priorities of Genting Malaysia and how they have improved customer service over the years. The paper also concludes with some recommendation]]>
<![CDATA[Improving the Interpersonal Relationship among Employees in Nestle ]]>
<![CDATA[Soo Pei Lee]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Pei Sin Lee]]>;
<![CDATA[Wei San Chin]]>;
<![CDATA[Hooi Ming Gan]]>;
<![CDATA[Bareeq Alghanim]]>;
<![CDATA[Bablu Kumar]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.703
<![CDATA[An interpersonal relationship is one of the important social factors that would influence the smoothness of operation within the department that leads to the success of an organization. Productivity increases when individuals work in groups as compared to an individual who works alone. The paper proposes that the interaction among co-workers is important to increase productivity in an organization. Nestle, the world's largest food and beverage company, has the most influential and significant brands around the world. Nestle begins in 1866 with the foundation of the Anglo-Swiss Condensed Milk Company by Henri Nestle. The implications of the study as well as suggestions for future studies are discussed.]]>
<![CDATA[Factors Affecting Organizational Success: A Case Of Body Glove ]]>
<![CDATA[Anis Mardhiah Binti Mohd Zawawi]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Angela Shirley Sauking]]>;
<![CDATA[Auni Wadhiha Binti Annis]]>;
<![CDATA[Amira Najwa Binti Amir Mustafa]]>;
<![CDATA[Ahmad Dehrab]]>;
<![CDATA[Neha Chandel]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.708
<![CDATA[This paper aims to investigate how Body Glove, an outdoor water sports brand started in the United States, drives organizational success. This brand specializes in wet suits. Body Glove has good product quality and continues to develop its product via research and development to meets customers’ expectations. Their passion for water sports led them to create the first wet suit to help fight those cold California waters. The price offered by Body Glove is affordable and worth it with its quality. Body Glove also provides online shopping that can ease customers to enjoy online shopping. We will test the hypotheses using survey. This paper contributes to understanding of how driving factors results in organizational success]]>
<![CDATA[Corporate Social Responsibility and Citizenship Behaviour: A Case Study of Dell ]]>
<![CDATA[Abdul Aziz]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Danieal Danieal]]>;
<![CDATA[Mohd Azmi]]>;
<![CDATA[Mohamad Firdaus]]>;
<![CDATA[Lulwa Alkhalaf]]>;
<![CDATA[Abhishek Tripathi]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.704
<![CDATA[The study intends to examine the corporate social responsibility and citizenship behavior in Dell. Dell Computer Corporation was established in 1984 by Michael Dell. Dell is an American multinational corporation that specializes in computer technology. Dell introduces the concepts of selling personal computer systems directly to customers, offers build-to-order computer systems, and provides direct, toll-free technical support and next-day, on-site service. Dell has many headquarters all over the world and one of them is in Malaysia. The paper also discusses how the corporate social responsibility bring an impact to their employees in terms of their citizenship behavior. The paper concludes with some implication and recommendation.]]>
<![CDATA[Business Idea For KFC Malaysia: A Study of Potential Business Idea For KFC Holdings (Malaysia) Berhad ]]>
<![CDATA[Muhammad Azriq Azlan Bin Zain Asman]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Gonge Feng Yun]]>;
<![CDATA[Huang Ze Xun]]>;
<![CDATA[Tulika Thakur]]>;
<![CDATA[Dheeraj Mehta]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.709
<![CDATA[KFC Malaysia is a food chain restaurants based in Malaysia which currently have over 700 restaurants around the peninsular and Sabah/Sarawak. This research is about new idea for KFC Malaysia to apply to their business. The target markets are wildly consist of social and economic. There are three main ideas to be implemented by KFC Malaysia in this research which is : 1- Self-service Counter, 2- Vegetarian-based dish, 3- Restaurants for the Homeless to Work. Financially, it will take a huge financial funding for these ideas to be implemented and be considered a success.]]>
<![CDATA[The Influence of Organizational Culture on Employee Retention: A Case of Google ]]>
<![CDATA[Gilang Zulfan]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Tze Win Khor]]>;
<![CDATA[Sze Yin Lee]]>;
<![CDATA[Hayder Jabbar Ali]]>;
<![CDATA[Alsharqawi Hanan]]>;
<![CDATA[Verma Akansha]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
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DOI: 10.32535/jcda.v3i1.705
<![CDATA[Google’s organizational culture is one of the main reasons it has cemented its place as the biggest player in the current age of information technology, rapid digital growth, and in the fourth Industrial Revolution which includes the Internet of Things (IoT), virtual reality (VR) and artificial intelligence (AI). This paper investigates how a healthy workplace culture cultivates the best and retains the best and talented employees in the field. How the mission, core values, and flexibility resonate with the employees in building the culture. The paper presents the influence of organizational culture on employee retention in Google. The paper analyzes the pros and cons of such a culture and its impact on the company. The paper concludes with implication and recommendation to the companies and business leaders around the world.]]>
<![CDATA[PT. Indofood Sukses Makmur Tbk Strategies for more International growth & Global Competition. ]]>
<![CDATA[Abdulrahman Khaled Ba Wazir]]>;
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Aric Farrel Gunawan Siregar]]>;
<![CDATA[Chan Siow Tian]]>;
<![CDATA[Chang Seng Loong]]>;
<![CDATA[Andre Wijaya Yamaputra]]>;
<![CDATA[Sara Wahbeh]]>
<![CDATA[ Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jcda.v3i1.710
<![CDATA[This research aims to explore the internationalization process of PT.Indofood Sukses Makmur Tbk. To know how the strategies deployed by the company compete in the international market as well as suggest potential internationalization method for PT.Indofood Sukses to pursue for more internationally existence. In this research the author used secondary data, such as previous journal and report issued by the company. The conclusion of this research is that the key of success from PT.Indofood Sukses Makmur Tbk, is the mix marketing strategy and also their cooperation with multi-national companies. Their cooperation with other multi-national companies also will help the company to avoid being collapsed and instead growing steadily in the local market and international market as well. For that reason the author will try to analyse the strategies deployed by PT.Indofood Sukses Makmur]]>
