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Media Ekonomi
Published by Universitas Muhammadiyah Purwokerto
ISSN : 14112973     EISSN : 25794418     DOI : http://dx.doi.org/10.30595/medek
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Media Ekonomi Journal invites academics and researchers who do original research in the fields of economics and management including but not limited to: 1. Marketing Management 2. Financial Management 3. Human Resource Management 4. Entrepreneurship 5. Monetary Economics 6. Islamic Econimicsm, Finance and Banking 7. Public Economics 8. Economic Development
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Media Ekonomi : Vol 18 No 1 Januari 2018" : 2 Documents clear
KEPERCAYAAN MEREK DAN BRAND AFFECT SEBAGAI ANTESEDEN DARI LOYALITAS MEREK Sri Rahayu; Mugi Harsono
Media Ekonomi Media Ekonomi : Vol 18 No 1 Januari 2018
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v18i1.2409

Abstract

The purpose of this paper is to explain the important role of brand and brand loyalty inmarketing activities. This paper also explains the antecedents of brand loyalty. The role of a branddoes not only actas a name, but also increasing the company's competitive advantage. The benefitsof a brand for consumers are, among many others, for emotional, self and social expression,attitudes, values and culture benefits. In the mean time, the role of brand loyalty in marketingis to contribute to the survival of the company, to increase new customer opportunities as well asto reduce marketing costs. To improve a brand loyalty, a companyshould increase its brand trustin advance as it plays an important role in improving brand loyalty. A cpmpany brand trust hastwo dimensions of intention and reliability. Brand affect, on the other hand, is an important forimproving a brand loyalty. Therefore,a company’sbrand trust and brand affect should be improvedfor the brand loyalty to improve as well.Key words : Brand trust, Brand Affect, Brand Loyalty
PENGARUH PDRB (PRODUK DOMESTIK REGIONAL BRUTO) PERKAPITA DAN INFLASI TERHADAP PENJUALAN OTOMOTIF DI INDONESIA Akhmad Syari’udin
Media Ekonomi Media Ekonomi : Vol 18 No 1 Januari 2018
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v18i1.2408

Abstract

The development of autmotive Indonesia has a fairly rapid development so that manyinvestors who do investment in the field of automotive in Indonesia. The development ofautomotive market in Indonesia is not only influenced by internal factors, but also influenced byexternal factors, both macro variable and micro variable. One of the macro variables affectingautomotive development in Indonesia is the per capita GDP and the inflation rate of eachautomotive market region. This study aims to analyze the influence of per capita GDP andinflation rate on automotive sales based on 33 provinces in Indonesia. The methodology used isthe regression of panel data with 33 provinces cross section and time series data in 2016.The results showed that: per capita GRDP per statistically and partially significantinfluence of automotive sales in 33 provinces of Indonesia while variable inflation rate is notsignificant at confidence level95%. Whereas at 95% level of confidence, both variablessignificantly affect automotive sales in Indonesia. In other word, is simultaneously, both the percapita GDP and inflation rate variables significantly influence automotive sales in 33 provincesofIndonesia. Thus, the automotive industry needs to pay attention to these two variables indeveloping its production sales and developing the market in 33 provinces of Indonesia. TheGovernment of Indonesia, in doing the development of infrastructure should consider the growthof automotive sales in every province in Indonesia.Keywords: PDRB Percapita, Inflation Rate, Panel Data, Automotive Sales

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