Kata Kita: Journal of Language, Literature, and Teaching
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
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<![CDATA[Language Styles Used in Secondate's Instagram Captions from 1 July to 27 December 2021 ]]>
<![CDATA[Sella Berliana Utomo]]>;
<![CDATA[Flora Debora Floris]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.179-184
<![CDATA[This study aims to find out the language styles used by Secondate in the Instagram account captions. The writers did this study to find the language styles based on word choice in the Instagram account captions for the product Milky Gel Lip Tint. The writers used the theory of gaya bahasa berdasarkan pilihan kata or language styles based on word choice by Keraf (2006), which utilizes three indicators, namely sentence length, structure, and vocabulary. The writers also referred to the theory of syntax by Chaer (2007) and the theory of standard Indonesian by Prihantini (2015). The research was done using a qualitative approach. It was found that Secondate had many informal and conversational language styles and rarely used the formal language style in their Instagram captions]]>
<![CDATA[Increasing the Brand Awareness of Samaya Coffee Shop to Its Target Market Using a Promotional Video ]]>
<![CDATA[Jabriel Gian Santoso]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.201-206
<![CDATA[Samaya Coffee Shop is a coffee shop in Solo City. Based on the research that I did, I found that Samaya still lacks of brand awareness, because only a few people know about Samaya. Therefore, the best solution to increase Samaya’s brand awareness is by creating a promotional video with USP (Unique Selling Points). There are several Samaya USPs that I highlight in the video such as the unique menu, private meeting room, and board games. The video is uploaded to Instagram and also to paid promotion accounts in Solo city, so the video could be watched by more target audience. A promotional video is the right effective solution is because video is one of the tools that is often watched by the target market when they seek out and discover the product they want to buy.]]>
<![CDATA[An Annotated Translation of a Book Entitled Experiencing God in The Ordinary ]]>
<![CDATA[Marcella Evelyn]]>;
<![CDATA[Julia Eka Rini]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.342-348
<![CDATA[An annotated translation is based on notes and observations which the translator writes down in the process of translation, concentrating mainly on problematic passages or passages with interesting features relating to the topic of the project. In this project, the author translated a 215-page book entitled Experiencing God in The Ordinary from English as the source language (SL )to Bahasa Indonesia as the target language (TL) using the annotated translation method. Based on the translation result, she classified and explained the difficulties encountered by using Newmark’s four levels in translation: the textual, the referential, the cohesive, and the naturalness.]]>
<![CDATA[Code-Mixing Analysis in an Introductory Lecture by the Indonesian Minister of Finance, Sri Mulyani Indrawati ]]>
<![CDATA[Violin Yang]]>;
<![CDATA[Flora Debora Floris]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.261-266
<![CDATA[The objective of this study is to investigate the types of code-mixing found in Sri Mulyani Indrawati’s introductory lecture entitled Kuliah Pengantar Ekonomi FEB UI 2019- Sri Mulyani Indrawati, S. E., M.Sc., Ph. D (Introduction to Economics), which was delivered in Universitas Indonesia in 2019. For the analysis, the writers used code-mixing theory proposed by Muysken (2000). The writers implemented qualitative approach to complete this study. The findings of the research showed that all types of code mixing, namely insertion, alternation, and congruent lexicalization, were present. This study also revealed that Indonesian-English pattern dominated the code mixing-cases in this introductory lecture.]]>
<![CDATA[Ivanka’s Rhetoric in Defense of Donald Trump’s Political Standing ]]>
<![CDATA[Stefany Juliwati]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.388-392
<![CDATA[This study was to find out about the rhetorical appeals and the prominent forms of persuasions in Ivanka Trump's political speech. The source of the data of this study are texts (both written and spoken) related to Ivanka Trump’s 2020 RNC speech. The data of this study are the verbal speech, gestures, vocal delivery, and facial expression (from the video) as well as words, phrases, and sentences (from the written transcript). In this study, the writer used a qualitative content analysis approach. The theories applied consist of rhetorical appeals and persuasion theory as main theory, supported by the theories of rhetorical styles, rhetorical delivery, and context. The findings reveal that Ivanka used all forms of rhetorical appeals (ethos, pathos, logos) in her 2020 Republican National Convention speech. In addition, 20 forms of prominent persuasions were present in her speech.]]>
<![CDATA[Increasing Kang’s Kitchen’s Brand Awareness to Its Target Market through a Promotional Video ]]>
<![CDATA[Ivan Hendranata]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.246-251
<![CDATA[Kang’s Kitchen is a homemade cake and homemade food company that is located in Jakarta. It was established in 2019 at Surabaya when Kang’s Kitchen was still selling homemade Ote-Ote and now the shop is focusing on baking many kinds of cakes. Kang’s Kitchen target market is Instagram users that like to order food or cake from the application. The shop is currently new in Jakarta, so few people know about Kang’s Kitchen and its products. In addition, some competitors sell almost the same products. These make the sales volumes still very low. From the customers’ survey, I found out that the shop lacks brand awareness among its target market. The target market is still unaware of Kang’s Kitchen Unique Selling Points, premium quality and hygienic processing. The solution is, therefore, highlighting the USPs in a video, and upload it in Instagram. By projecting the company’s strengths in Instagram, Kang’s Kitchen followers are expected to increase, and those followers are expected to be loyal customers.]]>
<![CDATA[Rhetorical Devices Used by Simon Sinek When Delivering an Inspirational Speech ]]>
<![CDATA[Jonathan Calvin Candra]]>;
<![CDATA[Esther Harijanti Kuntjara]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.292-298
<![CDATA[This study focuses on finding out the rhetorical devices used by Simon Sinek when delivering an inspirational speech and how they affect Simon Sinek’s inspirational speech. In this study, the writer used Harris’ (2018) theory of rhetorical question and Gregory’s (2018) theory of general purposes of speech to analyze the data. The writer employed a descriptive qualitative approach. The findings showed that Simon Sinek uses alliteration, parallelism, antithesis, and simile when delivering his speech. The missing device is metaphor because metaphor allows different interpretations, decreases the level of clarity in a speech. Each rhetorical devices affects the speech differently. Alliteration affects the speech using melody; parallelism with repetition and rhythm; antithesis with contrast, complexity, balance, and emphasis; and simile with vivid image, sense of familiarity, and clarity. Ultimately, rhetorical devices affect the inspirational speech in a positive way as they help amplify the meaning of the speech.]]>
<![CDATA[Increasing the Brand Awareness of Panji Mas Shop with a Company Profile Video ]]>
<![CDATA[Illona Mora Kartika]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.185-191
<![CDATA[Panji Mas shop is a business selling decorative and automotive paints in Singaraja, Bali. Most of its customers are men between the ages of 41 and 65 (low-middle-high income). However, due to the current re-generation of business owners, Panji Mas shop will also concentrate on expanding its target market to 18 to 40 years old. The main problem for the shop is that Singaraja people are still unfamiliar with it and its products (lack of brand awareness). The main cause is because of not using specific marketing strategies. Therefore, the writer chooses a company profile video shared on Facebook and Instagram as an ad based on Esp and Bie Production (2022). The company profile video will also highlight the shop's USPs, which are the wide range of automotive and decorative paints, mixing colors, and great services. As a result, it can help the shop increase its brand awareness.]]>
<![CDATA[Code-Mixing Types Used by Jody to Ben in Filosofi Kopi and Filosofi Kopi 2: Ben & Jody ]]>
<![CDATA[Graciela Queen Wijaya]]>;
<![CDATA[Flora Debora Floris]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.336-341
<![CDATA[This study was conducted to analyze code-mixing types used by Jody when talking to Ben in Filosofi Kopi and Filosofi Kopi 2: Ben & Jody. The writers observed code-mixing types used by Jody as director of a coffee shop called Filosofi Kopi, when talking to Ben as barista, who had a lower status than Jody in the coffee shop. In this study, the writers used theory of code-mixing types by Muysken (2000). The writers used a qualitative approach in this study. The findings of this study showed Jody used two types of code-mixing: insertion and congruent lexicalization. He did not use any alternations when talking to Ben.]]>
<![CDATA[Increasing the Brand Awareness of Heyboba Drinks to Its Target Market Through Instagram ]]>
<![CDATA[Noviyanti Chintia Dewi]]>;
<![CDATA[Jusuf Imam Ibrahim]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.10.2.231-238
<![CDATA[Heyboba is an SME that sells boba drinks that experienced a decline of about 50% in its sales. The writer conducted a survey using Google Forms on customers and non-customers. The results show that the problem that caused the decline in sales is the lack of brand awareness from the target market, such as many people do not know Heyboba and its USP. It happened because Heyboba was less active in informing its USP on social media. Therefore, the writer decided to create USPs content as a solution where the content highlights the USPs of Heyboba like the low product price, delicious and different taste of boba, having delivery services, and having a point card on Instagram according to the branding theory by Mira Shabrina (2015). By displaying the USPs of Heyboba, the writer believes that it can increase the brand awareness of the target market and increase Heyboba's sales.]]>
