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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 19 Documents
 1   2 
Search results for , issue "Vol 7, No 3 (2019)" : 19 Documents clear
Identifying the Factors that Attract Ciputra and Petra Christian University Students as a New Target Market to Come to Xiang Fu Hai of Vasa Hotel Surabaya on Weekdays Magdalena Patricia
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.295-301

Abstract

Xiang Fu Hai is a Chinese restaurant of Vasa Hotel Surabaya which has started its business from 2017. Even though Xiang Fu Hai has already established for 2 years, Xiang Fu Hai has a low number of customers on weekdays. However, on weekends, this Chinese restaurant is always full of customers. Xiang Fu Hai cannot depend on the existing customers and has to find a new target market which is university students. A marketing research for a new target market is needed to know the factors that can attract them to come to Xiang Fu Hai. The marketing research help Xiang Fu Hai to create offers which match with the university students needs and demand, and the offers can run effectively and successfully. By having a marketing research, the company has the base to make right offers, so they will not waste much time and money for trials and errors. Keywords: customer, new target market, university students, marketing research, offers.
Captain America’s, Ironman’s, and Thor’s Anxiety and Defense Mechanism in The Avengers and Avengers: Age of Ultron Adrianus Aditya Christaldo Bilbo
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.427-434

Abstract

This thesis aims to discuss  the anxiety and defense mechanism of three main characters of the superhero movies, namely, Marvel’s The Avengers and Avengers: Age of Ultron. The three main characters discussed have the capabilities to save the world. Yet, despite their capabilities as superheroes, they have their own weaknesses, just like human beings. In my analysis, I investigate  the weaknesses of the main characters, namely, Captain America, Ironman, and Thor. Using Cramer’s concept of anxiety and defense mechanism (1991, 2009, 2016), I find that their weaknesses triggers anxiety. In return, their anxiety creates fear and guilt. These fear and guilt lead Captain America, Ironman, and Thor to developing their defense mechanism. However, each main character use different kinds of defense mechanism. Captain America uses denial. Ironman uses denial and rationalization. Thor uses repression. To sum up, I conclude that although the main characters in The Avengers and The Avengers: Age of Ultron are superheroes, they have their own weaknesses and they are still human. Keywords: Defense mechanism, anxiety, movie, action
Mother’s Expressions of Love and the Existing Consequences in Malaikat Juga Tahu and Tidur Nadia Anggie Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.373-381

Abstract

Short story is a type of popular literature in Indonesia. In short stories, love is one of the most well-known topics for the Indonesian audience. Amongst various types of love, a mother’s love is talked about the most. Thus, I decide to analyze how mothers express their love for their children in a compilation book titled Rectoverso. Also, I discover the consequences that the mothers experience due to their choices regarding love. By using the theory of love and the concept of motherly love from the book “The Art of Loving” by Erich Fromm, I find that the mothers have to face several choices that can give impacts toward their children and themselves. Every decision they make is caused by their love toward their children. Furthermore, the mothers prioritize their children instead of themselves. The impacts they experience may be positive or negative, depending on the situation. Keywords: short story, love, mothers, motherly love
A Multimodal Analysis of H&M Video Commercial “A Magical Holiday” Birgitta Eifelia Panggaraan Pranata
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.337-345

Abstract

In indirect advertising, an advertisement does not boldly show the products on the video. The object of the study in this thesis is a video advertisement of a clothing line, H&M, consisting a story about a family in the holiday season. This thesis aims to show that commercials of H&M “A Magical Holiday” uses multimodality in order to attract the audience through six modes: linguistic, audio, spatial, oral, visual, and gestural modes. In this study, I analyzed the modes by Multimodal Discourse Analysis by Kress and Leeuwen onto the six modes to analyze the advertisement, using the study by Chan and Chia on modes in multimodality. This research is using qualitative analysis by Schreier (2012) since it deals with the connection between all the semiotic modes to bring the message of the advertisement. I analyzed the data by putting the scenes into 6 tables based on the modes. After that, I analyzed the interrelation between each modes. Based on the analysis, the modes helped the advertisers to convey the real message of the video. Beyond the moral message of the story, the advertisement is a marketing tool to promote their products. Key Words: indirect advertising, multimodal discourse analysis, semiotic modes, H&M
The Construction of Chinese Indonesians in Ngenest Film Yoel Christian
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.302-310

Abstract

The thesis focuses on how Chinese Indonesians are constructed in Ngenest and why they are constructed that way. Chinese Indonesians become a scapegoat and considered bad ethnic group since they are the minority. By using the Ethnic Construction and Stereotype theory it helps me to reveal the constructions of Chinese Indonesians in Ngenest, and also why they are constructed that way. I would analyze the Chinese Indonesian major and minor characters in Ngenest. This can be revealed from the way they interact with the society in Ngenest. In conclusion, Chinese Indonesians are not accepted as one’s own in their land because of their construction as perpetual foreigners, being loyal to Chinese traditions which makes them different from the rest of the Indonesian society, and being rich by exploiting non-Chinese Indonesians. Since the Chinese Indonesians are the minority, they become a scapegoat and target of non-Chinese Indonesians in the society. Keywords: racism, ethnic construction, stereotyping, representation, Chinese Indonesians
Promoting WICO 2.0 from PT. Telkom Surabaya Mergoyoso,Tbk to the Customers by Using a Promotional Video Diondi Mereki Menteng
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.435-440

Abstract

This Business Communication Final Project (BCFP) is made for PT. Telkom Surabaya mergoyo,tbk, a company which offers service in telecommunications and internet service provider in Indonesia. The problem of the project is how to promote the products and services that Wico 2.0 offers. Using the BCFP, the promotional video will be able to help the marketing and the sales to sell the company’s product and also make the customers aware with the uniqueness of the products. The promotional video contains the products of Wico 2.0 and the Uniqueness of Wico 2.0 itself. The video shows facilites of Wico 2.0. The promotion video also explains the benefits of Wico 2.0. Using this BCFP, the customers will be know more about Wico 2.0. The video can also help the marketing and sales team to sell Wico 2.0, so that they can increase the sale of Wico 2.0. Keywords: A promotional video, Wico 2,0, Telkom Indonesia, advertising
Semiotic Analysis of Sampoerna a Mild Image Creation Regina Siddharta
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.382-390

Abstract

This thesis mainly deals with the process of signification in order to find out what images are being built, how those images are represented, and what messages delivered in Sampoerna A Mild billboard advertisements through the use of semiotic resources. The focus of the writers’ analysis is the advertisements themselves, as the writer uses the process of signification that involves denotation, connotation, and myth. Those theories help the writers in analyzing the meaning of the advertisement first, and then figure out how meaning is created by the advertisement. Meaning in this research is an integrated form consisting the meaning from three level of signification process: denotative level, connotative level, and myth. This research uses qualitative content analysis method to describe the meaning of qualitative materials in a systematic way. At the end, those denotative meaning and connotative meaning build an image and create myth which naturalizes the image itself. Key Words: billboard advertisements, sampoerna a mild, semiotics, process of signification, connotation, denotation
Promoting the Products Offered by “La Lisa Hotel” with an Effective Promotional Video Yoko Amirudin
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.346-351

Abstract

Ayola La Lisa is a a 3.5 star hotel which is located at Nginden street no 82. This hotel has 121 rooms, 4 meeting rooms, a pool, a restaurant, a coffee shop, and etc. Moreover, this hotel has more spacious rooms than its rivals and one meeting room that can accommodate up to 200 people. The main problem that La Lisa currenly facing is the potential customers did not give positive feedback while the sales team offered the products. Most importantly, this promotional tool failed to project La Lisa uniqueness. Because of this problem, La lisa could not get the attention from as potential customers mostly from all over Surabaya such as government officers. Therefore, the solution of the problem is to make a promotional video. With this video, the potential customers will be more interested when they see motion pictures highlighting the unique selling points, rarther than just a brochure. The unique selling points that will be highlighthed is to focus on the private meeting room and its other supporting facilities such as the lunch, the rooms, and the ambience. By having this video, the sales and marketing team will be easier to promote the hotel more effectively to its potential customers. Keywords: promotion, branding, unique selling point (USP), promotional video
Heart of a Marionette: Understanding the Nature of Child Neglect and Abuse Febyanti Soetrisno
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.311-315

Abstract

This creative project is an epistolary novel in form of a diary of a young girl named, Caroline Kusnadi, who is usually referred as Carol. She is a daughter of a family of four, whose parents are divorced. She writes her diary entries while trying to survive her mother’s and sister’s worsening mistreatments toward Carol even though they know Carol’s condition. In this creative work, I use child neglect and abuse my topic, and I propose to understand the nature of child maltreatments as my theme. With this, I can show the experiences of child neglect and abuse itself from the eyes of the victims. This story was created based on how Indonesia society does not pay sufficient attention and appropriate measures in protecting children’s rights. This would be shown on how Carol’s father, mother, and sister for not giving appropriate treatments for Carol who should have deserve more than she has. Keywords: child maltreatment, child neglect, child abuse, epistolary, realistic fiction, slice of life
The Suicide of Jackson Maine in A Star Is Born Synthia Santoso
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 3 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.3.391-402

Abstract

In the thesis, I am interested to see the reasons for Jackson Maine, a famous and successful rock star to end his life based on the film A Star Is Born. To do that, I use Thomas Joiner’s Interpersonal Theory of Suicide. Joiner’s theory discusses the qualities and conditions in his life that may cause him to commit suicide. To see the reasons for Jackson Maine’s death as portrayed in the film, I also use David Brodwell and Kristin Thompson’s Mise-en-Scène theory. Using the approach, I can find the reasons behind his death by analyzing the film’s visual arrangement within the scenes. In my research, I find that Jackson Maine experiences great difficulties and disappointment that he fails to cope and encourages him to end his life. Social disconnections, burdensomeness beliefs, and suicide capabilities become the reasons behind his self-destruction decision. Keywords: Suicide, Mise-en-Scène, Film Analysis, Social Disconnections, Self-destruction.

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