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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 14 Documents
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Search results for , issue "Vol 9, No 1 (2021)" : 14 Documents clear
Perceived Meanings by Women and Men Employees Analysis of Thailand Life Insurance Commercial “Silence of Love” Aditya Putri Goentoro
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.39-43

Abstract

Advertisement is one of the ways that are still popularly used by various companies in creating brand awareness of the products they want to sell. In this study, the writer wanted to find out the differences and similarities in men and women’s perceived meanings of the verbal and visual expressions in the Thailand Life Insurance advertisement titled “Silence of Love”. The writer using the semiotic analysis tools of connotation and denotation. From the study, the writer found that both respondents focused on the plot because of the broad image and the message the company conveyed. However, both respondents had heightened emotional intensity which made them remember that the ad is from a specific Thailand insurance company.Key Words: Advertisement, Semiotics, Life Insurance, Verbal and Visual Expressions 
Open Heart: Entering the Dynamic of Polyamorous Relationship. Lucky Juliandino; Dwi Setiawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.63-72

Abstract

Open Heart is a screenplay under a romantic comedy drama subgenre, which recounts a romantic tale about a monogamous, lonely, single man who is struggling to accept and exercise an open heart during a novel participation in polyamory that the woman he falls for is involved with. In this project, I investigated why my protagonist join a polyamorous courtship and how he handles the common hurdles in consensually non-monogamous (CNM) experiences, specifically, jealousy and stigma-based shame. I answered these problems using findings from polyamory, romantic jealousy and Gregory M. Herek’s sexual stigma concepts. The results determine that my protagonist only agrees to polyamory out of compliance. Also, in order to solve his plights, he needs to uphold particular management for jealousy and shame. Hopefully, by showcasing these issues around non-monogamy and polyamory, I wish my story could promote a wider understanding, along with uncovering the oppression still targeting them. Keywords: Polyamory, consensual non-monogamy, CNM, romantic comedy, romantic jealousy, sexual stigma
Increasing the Brand Awareness of Ambassador School Surabaya through A Website Aprillia Adella Suyanto
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.23-30

Abstract

Ambassador School is a Christian school established in 2011. This school offers 3 main programs which are Baby Class, Preschool, and Elementary. There are 2 schools that are similar to Ambassador School which are Bethany Christian School and CMC/SMI School because of 3 aspects: the location, price, service. The main problem of Ambassador School is related to low brand awareness, in which there are only a small number of people who know about this school and those who know are not able to explain what Ambassador School really is. The best solution of this problem is by increasing Ambassador School’s brand awareness by highlighting its strengths and uniqueness through a website. As the main concern is to increase brand awareness, a website will be the best solution since it does not only tell what a company sells, but also tells other information in detail that other promotional tools may not be able to do the same. There are 4 highlighted USPs: academics, Christian values, character education, and independence education. Highlighting all of this school’s strengths and uniqueness on a website will enable Ambassador School to not only increase the brand awareness, but also lead them to be seen as a more credible and professional school. Keywords: Brand Awareness, Promotional Tool, Website, Unique Selling Point 
Increasing the Brand Awareness of PT. Banmadju Mandiriperkasa’s Customers Through A Company Profile Video Felix Octavius Saverino
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.31-38

Abstract

PT. Banmadju Mandiriperkasa is located at Jl. Pattimura 104b, Kediri. As a tyre retreading company, the main product of PT. Banmadju Mandiriperkasa are both hot and cold retreading systems. Meanwhile, the company also offers a complete tyre sizing for each category of a vehicle from sedan, minibus, bus, truck, forklift, and also OTR (Off the Road). The company’s main problem is the intense competition between the competitors in the global retread tyre market, which causes PT. Banmadju Mandiriperkasa should increase brand awareness to the customers. Therefore, it is better to make a company profile video as a solution to overcome the company’s problem. To gain awareness from the potential customer, the company profile video will be distributed by using social media such as WhatsApp, Instagram, Facebook, and YouTube. By having a company profile video, PT. Banmadju Mandiriperkasa can increase the brand awareness to the potential customers from all over Indonesia. Keywords: retreading company, tyre, awareness, company profile video, potential customers.
Violation of the Conversational Maxims in the Humorous Utterances in Comedy Program ‘The East’ Angelina Kencana
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.107-112

Abstract

This study is conducted in order to reveal the violated maxims in the humorous utterances and the implicature of the maxim violations in NET comedy program ‘The East’, from a discourse analysis point of view. The writer analyzes the types of maxims that are violated found in the humorous utterances in episode 397 entitled ‘Ribet Milih Tempat Kerja Baru’ (Complication in choosing a workplace) of the comedy program ‘The East’. This study is conducted by using a descriptive-qualitative approach, aimed to create a description from the perspectives or experiences of the writer. The findings reveal there are totally 26 (twenty-six) violations, each with its implied meaning in the episode of the program. Among the four maxims, the most frequent occurrence is the violation of maxim of Quality with 11 occurrences. Key words: Cooperative Principle, violation of conversational maxims, implicature
Teacher’s and Students’ Perspectives Regarding the Reading Materials in the Extensive Reading and Writing Class Eunike Listyoyanti Suseno; Henny Putri Saking Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.53-62

Abstract

This qualitative study aimed to know the teacher’s and the students’ perspectives regarding the reading materials in the Extensive Reading and Writing (ERW) class. The study used the theory of Extensive Reading Principles by Day and Bamford (2002). The study also tried to draw the similarities and differences between their perspectives. The subjects of the research were 10 students and 1 teacher from ERW class in the English Department of Petra Christian University, Surabaya. Semi structured interviews were used to explore their perspectives toward the reading materials of ER. The findings showed that the teacher and the students had various perspectives regarding the reading materials in ERW class. In conclusion, the provision of reading material was not really in line with the ER principles because of the unique nature of ERW class. For the future research, the writers suggested doing quantitative research with a variety of subjects for more generalizable result. Keywords: extensive reading, implementation, perspectives, students, teachers
Analysis of Video Traveloka Advertisements Entitled “Dari Monoton Jadi Seru-Seruan” and “Badri and Aldi” Using Multimodal Discourse Theory Yohana Yohana; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.88-97

Abstract

In the marketing world, there are a lot of competitors who compete their business to become the number one. Thus, some companies want to make their product exist in the customer's mind by making a video advertisement which usually appears on television or social media platforms. By making video as the instrument of advertisement, usually some companies can share a particular message about their brand or product to their customer. The message is used to persuade the people who see the advertisement to buy their product. Commonly, the video advertisement contains elements of semiotic resources such as visual, audio, oral, spatial, linguistic, and gesture. Those elements help the audience to understand particular messages. In this thesis, the researcher aims to reflect the message of fun traveling moment in Traveloka video advertisements by looking at the elements of semiotic resources which are divided into two parts, they are verbal and non-verbal expression and find out the brand image of Traveloka video advertisement by looking at interrelatedness of the some semiotic resources. The researcher used two videos of Traveloka advertisements as the object of analysis, then the writer found out the verbal and non-verbal expressions which convey the message using the theories of Multimodal discourse and the writer interpreted the message using a descriptive qualitative research method. According to the researcher's analysis, she finds that both two videos of Traveloka advertisements reflect fun traveling moments which can be seen through the combination of some semiotic resources and find two brand images of Traveloka such as having quality time and seeking meaning of life. Keywords: Advertisement, Verbal, Non Verbal, Semiotic, Traveloka, Multimodal
Reading Strategies Used in Reading Academic Texts by Students of High and Intermediate Reading Proficiency Levels Johan Setiawan; Nani Indrajani Tjitrakusuma
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.82-87

Abstract

In this study, the reading strategies used by students of high and intermediate reading proficiency levels were qualitatively examined. Reading strategies are important factors that affect someone's reading proficiency. In the development of education, reading strategies are continuously carried out to facilitate the learning process and sharpen students' reading skills. The purpose of this study is to discover the reading strategies used by the English Department students with high and intermediate reading proficiency levels in reading academic texts. This study uses reading strategies theory by Grabe (2009) combined with the interview questions by Mokhtari and Reichard (2002) to examine the reading strategies of ten participants consisting of five people with high reading proficiency level and five other people with intermediate reading proficiency level. This study showed that students of high reading proficiency levels tend to use more reading strategies than students with intermediate reading proficiency level. The biggest difference is in the use of text-structure awareness and inferencing strategies. It indicates that the mastery of text structure is directly related to reading effectiveness. Without text structure awareness, other reading strategies such as summarizing, inferencing, and elaborative interrogation will be seriously disrupted. Keywords:  Reading Strategies, Academic Text, High Reading Proficiency Level, Intermediate Reading Proficiency Level
The Other: Exploring the Life of An Intersex Individual in A Stigmatizing and Discriminating Society Carissa Adelia Novinna
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.14-22

Abstract

This creative thesis aims at showing the effects of stigma and discrimination on intersex individuals and how they can lessen the effects of stigma and discrimination through the medium of a screenplay titled The Other. I apply the theory of stigma as the main foundation of the creative work and the theory of self-acceptance as the resolution.  Utilizing the genre drama and the conventions of modern youth films, I employ the main character’s suffering and contentment accordingly to highlight the detrimental consequences of stigma and the psychological gain of self-acceptance. The Other follows Alexander Wijaya, then 16 years old, a boy who embarks on a self-discovery journey after discovering his intersexuality. As he faces bullying and other grievances, Alex begins to have self-doubt and feel ashamed and isolated. Later, Alex realizes his worth and retrieves back his confidence after he decides to accept his body the way it is.Keywords: Intersex, Stigma, Discrimination, Self-acceptance.
The Perceived Meanings of Tokopedia Advertisement Video, “Berikan yang Paling Berarti untuk yang Berarti” L Novelyn
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.98-106

Abstract

Delivering a message from an advertisement is important to know whether the message that a company wants to transfer is well-delivered or not because the background of audiences may affect them in interpreting the message. Thus, the writer aims to the writer aims to discover how background education affects people to produce information by observing the perceived meanings produced by English Department respondents and Engineering Department respondents. To do so, the writer uses verbal and non-verbal communications Tokopedia "Berikan yang Paling Berarti untuk yang Berarti" advertisement video. The writer applies Saussure's process of signification and Peirce's three sign mode to analyze the perceived meanings from the respondents. Based on the analysis, the writer discovers all respondents mainly use symbolic mode in producing messages which means the respondents interpret the data by relating it with their personal association. Nonetheless, Engineering Department's respondents use indexical mode more often than English Department's respondents in producing some meanings. Thus, the writer sees that English Department respondents mostly produce moral messages while Engineering Department respondents just mention the storyline. In conclusion, background knowledge indeed affects people to perceive meanings. Keywords: Process of Signification, Perceived Meaning, Verbal and Non-verbal Communication.  

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