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<![CDATA[The Effect of Sense of Community to Brand Loyalty ]]>
<![CDATA[Aria Bima Djoko]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1149
<![CDATA[Previous research found that loyalty programs can be distinguished by different perception in community. Furthermore, consumers are more prodigal to perceive communal programs than the use of financial incentives. Communal programs elicit stronger emotional connections and participants are significantly less predisposed to competitor switching. This research studied the effect of sense of community on resistance to competitor overtures, thus brand loyalty and brand equity among membership card user. A theoretical framework is developed to test the relationship among the study constructs. The data used in this study 100 customers, were taken as research data to test whether they are aware of the brand loyalty and brand equity or not. The results indicate that sense of community has significantinfluence on resistance to competitor overtures, and brand loyalty has a significant influence on brand equity. This study also provided partial supporl for moderating influence of sense of community.]]>
<![CDATA[The Influence of Price Fairness to Customer Satisfaction ]]>
<![CDATA[Denny Yoristar]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1150
<![CDATA[The objective of this research is to analyze the influence of price fairness, customer satisfaction, empirically demonstrate the influence of perceived price fairness that can be broken down into price perception, consumer vulnerability, price offer fairness and price procedure fairness. Methodology used in this research is descriptive analysis, which is to identify characteristics of variables under certain circumstances and to scribal down the response of automobile customers in Jakarta, Bekasi, Depok, and Tangerang. Variables measurement ranked from price perception, consumer vulnerability, price offer fairness, price procedure fairness, satisfied with dealer's service, satisfied with delivery car and satisfied with purchase that the result would be used as information to manage automobile sales. The collected data was analyzed using multiple regression analysis. This research concluded that variable of price perception and perceived vulnerability has a significant impact toward price offer fairness, variable of price offer fairness and price procedure fairness has no effect toward satisfied with purchase, and variable of satisfied with dealer's service and satisfied with delivery car significantly affect the satisfied with purchase variable.]]>
<![CDATA[The WOM Effect to Perceived Justice, Satisfaction and Repurchase Intentions ]]>
<![CDATA[Hariyadi Tri Wahyu Putra]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1151
<![CDATA[The background of this research focused on complaint management in catering service in Jakarta, thus focused on justice or fairness theory to explain satisfaction with the complaint handling process with post complaint customer behaviour such as word of mouth (WOM) or repurchase intentions. The objective (s) of this research was to examine the impact of WOM as mediating variable to perceived fairness, satisfaction, and repurchase intentions. This will hopefully. shed some more light on the post complaint customer behavior process especially in catering service. Data analysis in this research used Structural Equation Model (SEM) with AMOS 4.0 software. Perceived fairness would have a positive effect on satisfaction, but would not have a positive effect on WOM valance and repurchase intentions. Perceived fairness would have a negative effect on WOM dissemination. WOM valance would have a positive effect on repurchase intentions, but would not on satisfaction. WOM dissemination would have a negative effect on satisfaction and WOM valance. but would not significantly on repurchase intentions. Satisfaction would not always have a positive effect on repurchase intentions.]]>
<![CDATA[The influence of Trust, Switching Cost and Emotional Commitment on Bank Mandiri and Bank BNI 46 ]]>
<![CDATA[Haryo Bagus Novrianto]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1153
<![CDATA[The background of this research was across product and services, the stiff competition force companies in adopting relationship marketing as competitive and growth srategy. Service industry has become an industry of fierce and intense competitions. The objectives of this research were to identify the effect of trust, switching cost, and emotional commitment on word of mouth and cooperation. The design of this research applies hypothesis testing to examine all hypotheses in this study. The methods used in this study were multiple regressions between independent variables and dependent variable. Data analysis used in this research was collected by distributing questionnaires which were distributed to 110 respondents in Jakarta. Therewere 105 responses of which 100 were completed and usable for analyzed by multiple regressions. The result of this research concluded that; first, trust has positive and significant impact on emmotional commitment. Second, trust and emotional commitment have positive word of mouth and cooperation. Third, switching cost has not significant and positive impact on positive word of mouth and cooperation.]]>
<![CDATA[Analysis of factors influencing Work Motivation ]]>
<![CDATA[Muhammad Immanullah]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1176
<![CDATA[The objective of this research is to understand if there is influence from mission valence, extrinsic reward toward job difficulty, and job specificity to the mediating variables of job importance and self efficacy in order to increase work motivation on employees of PT Margacipta Wirasentosa in Tangerang, Banten. The research used primary data, simple random sampling in data collection, and multiple regression data analysis method. The result shows that mission valence, extrinsic reward toward job difficulty, and job specificity to the mediating variables of job importance and self efficacy significantly influence work motivation on employees of PT Margacipta Wirasentosa in Tangerang, Banten. Mission socialization is important in order to increase employees work motivation to achieve organization goal. Paradigm change on how job importance is perceived, not only from materials but also rewards, is a must. In order to achieve maximum work result, organization management and eployees must do self-introspection, and understand their capability and skill. In order to force down the gap between employee's capability, skill, and job specification, an excellent job design is a must.]]>
<![CDATA[The Effect of Community Integration and General Satisfaction to Loyalty ]]>
<![CDATA[Reny Nurhayati]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1181
<![CDATA[The background of this research was, loyalty is a key marketing goal is so widely accepted that its value has been deemed to be "self-evidence to every business person". With such importance, it is not surprising that loyalty is the focus of a significant body of literature in marketing. Within that literature, marketers have generally share a fundamental understanding of what loyalty means and how it is created. Loyalty has been traditionally understoot do be reflected by repeat purchase behavior and/orthe expression of a favorable attitude toward such behavior. Research device, used in research, is descriptive research device where using the method of analysis of regression. With amount of sample counted from 100 customers Kelapa Gading Mall Jakarta. From the result of this research finding contribute to marketing theory and have implications for marketing practice. With regard theory, we provide additional evidence that the accumulation of consumption experience among customer that express a willingness other forces, in this case brand community integration, become more powerful in building loyalty than prior research, provides a strong challenge to conventional understanding regarding the antecedents the loyalty.]]>
<![CDATA[Factors affecting Consumer Purchase Behavior in online shopping website ]]>
<![CDATA[Ronald Hasiholan Marbun]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1183
<![CDATA[The background of this research was to describe how important information features of the website affecting consumers in making purchase commitment in an online shopping. Consumer basically judges their products or service information based on information presented on the site. When consumers are satisfied and happy, we can expec them to be more committed to the site and make repetitive purchase. The objective (s) of this research is to investigate the relationship between information satisfaction and relational benefit to site commitment and purchase behavior in an online shopping website. The hypothesis test uses correlation analysis on relationship between information satisfaction with site commitment and site commitment with purchase behavior. The Moment Pearson test used in this thesis was to find out how strong the relationship of all variables related to site commitment and purchase behavior. The resultsof this research conclude that there are positive relationship about information satisfaction and relational benefit to purchase behavior.]]>
<![CDATA[Analysis of Financial performance affecting Stock Price on Pharmaceutical Industry ]]>
<![CDATA[Rusky Aviandy]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1184
<![CDATA[This research is conducted to analyze the influence of stock price of firms in the pharmaceutical industry as listed in the JSX using financial ratios and based on the Gordon model approach. Methodology used in this research was Gordon model to know the stocks intrinsic value from each firm, then the comparison of market stock price, and analysis using regression analysis to know which factors affect stock price and how big the influence is. This research used six research variables; ROA, ROE, payout ratio, book value per share. and debt to equity ratio. The research population was pharmaceutical companies listed on the JSX until the end of 2004. It can be concluded that ROA, ROE,book value per share, and debt to equity has a very weak influence to stock price. Only payout ratio has the significant influence to stock price of firm in the pharmaceutical industry listed on the JSX. There is significant effect from return on asset, return on equity, payout ratio, book value per share and debt toequity ratio altogether to market price of firms in pharmaceutical industry.]]>
<![CDATA[The Influence of Macroeconomics Policy to Indonesia Banking Sector Performance ]]>
<![CDATA[Seflizon Seflizon]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1185
<![CDATA[The Indonesia monetary crisis in mid 1997 was the background of this research. The objective of this research is to identify the influence of macroeconomics policy to end the monetary crisis and restructuring credibility of banking institution. This research uses testing hypotheses on nonparametric statistics. The data analysis used macroeconomics policy in fiscal, monetary, balance of payment, and influence toward controlling of monetary crisis on foreign exchange and credibility banking institution as indicator of bank performance. The data was devided into two periods, 1997-2001 and post crisis period 2002-2006. The result showed that: monetary crisis does not always refer to foreign exchange is not significant. It is true that monetary crisis is banking institution crisis in all aspect whether management and financial, and banking indicator showed better performance significantly compared to post crisis and long crisis.]]>
<![CDATA[Analysis of Career Variable to Organization Commitment in Jakarta's Banks ]]>
<![CDATA[Supai Muhammad Noor]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 7 No. 1 (2007): Volume 7, No. 1 October 2007 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v7i1.1187
<![CDATA[The background of this research was the fact that many employees shifted from a company to other company to get better career, hence causing high employee turnover rate. Therefore. applying accurate career strategy can become determination of organizational commitment. The objectives of this research are to identify the effect of career planning, career development program, career strategy, career satisfaction to organizational commitment. The design of this research applies hypothesis testing to examine all hypotheses in this study. The methods used in this study were mulltiple regressions between independent variables and dependent variable. Data analysis used in this research was collected by distributing questionnaires which were distributed to 160 respondents in Jakarta. There were 160 responses of which 150 were completed and usable to be analyzed using multiple regressions. This research concludesthat there was positive and significant effect between career planning, career development program, career strategy, and career satisfaction with organizational commitment.]]>
