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Muhamad Sidik
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Jurnal Ilmiah Research and Development Student
Published by CV Alim Publishing
ISSN : 29886058     EISSN : 29885922     DOI : https://doi.org/10.59024/jis.v1i2
Core Subject : Religion, Economy, Science, Education, Social,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Jurnal Ilmiah Research and Development Student, ISSN: (cetak), ISSN: (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV ALIMS Publishing . Jurnal Ilmiah Research and Development Student merupakan platform publikasi jurnal Karya suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh dosen atau mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Hukum, . Jurnal ini terbit 1 tahun 3 kali (Februari, Juni, September)
Arjuna Subject : Umum - Umum
Articles 22 Documents
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Search results for , issue "Vol. 1 No. 1 (2023): Juni" : 22 Documents clear
Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Adhitya Yoga Prasetya; Dhian Andanarini Minar Savitri; Budi Kurniawan
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.403

Abstract

The purpose of this research is to analyze the relationship between Experiential Marketing and Customer Loyalty with Customer Satisfaction as an intervening variable. The independent variable analyzed in this study is Experiential Marketing. The dependent variable analyzed in this study is Customer Loyalty. The intervening variable in this study is customer satisfaction. The sample used in this study consisted of 100 Yamaha Motor Indonesia customers. Sampling was carried out by purposive sampling method by distributing questionnaires. Data analysis in this study used the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results showed that Experiential Marketing had a positive and significant effect on Customer Loyalty, Experiential Marketing also had a positive and significant effect on Customer Satisfaction and Customer Satisfaction had a positive and significant effect on Customer Loyalty. The other result of this study is that Experiential Marketing has a positive and significant influence on Customer Loyalty through Customer Satisfaction as an intervening variable
Pengaruh Motivasi terhadap Kinerja Pegawai di Kantor Kecamatan Cibadak Kabupaten Lebak Provinsi Banten Deni Permana; Setiadin
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.412

Abstract

Employee performance appraisal is an important matter of an organization or institution, especially public service organizations. Many factors affect employee performance, both internal and external factors. One of the internal factors is motivation. This research was conducted at the Cibadak District Office, Lebak Regency, Banten Province, which aims to determine the effect of motivation on employee performance in the Cibadak District Office, Lebak Regency, Banten Province. The sampling technique uses saturated sampling, namely as many as 35 people using a questionnaire. Data analysis using correlation and regression techniques. From the results of the research conducted, it shows that employee motivation has a significant effect on employee performance in the Cibadak District Office, Lebak Regency, Banten Province. This is evidenced by the value of the hypothesis test tcount > ttable = 14.408 > 1.689 and from the significance value α(0.00) <0.05.

Page 3 of 3 | Total Record : 22

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