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Soritua Ahmad Ramdani Harahap
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Islamic Business and Management Journal (IBMJ)
Published by Universitas Darussalam Gontor
ISSN : 26226316     EISSN : 26226324     DOI : 10.21111
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Islamic Business and Management Journal (IBMJ) (P-ISSN: 2622-6316 | E-ISSN: 2622-6324) is a semiannual journal published by University of Darussalam Gontor. IBMJ have collaborated with Forum Pengelola Jurnal Manajemen. In line with the objective of the University, the journal is committed to promoting and developing contemporary issues in Business and Islamic management. In the broadest sense, in order to keep scholars on research in the area of management. The editorial board welcomes original submissions in several fields: 1. Islamic Finance 2. Islamic Human Resource Management 3. Islamic Marketing IBMJ is currently indexed by ISSN BRIN, Google Scholar, and other indexes in the future.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2020): IBMJ | December" : 6 Documents clear
ANALYSIS OF BRAND STRATEGIES AND BRAND ADVOCATES STRATEGIES IN BASMALAH MART SIDOGIRI Mochamad Ainul Yaqin; Hamidah Tusiffah
Islamic Business and Management Journal Vol. 3 No. 2 (2020): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i2.3153

Abstract

The retail business competition in East Java is currently very competitive. The actors are competing to win the hearts of consumers by creating a company that has its own characteristics. One way to create a distinctive company characteristic is brand strategy, because at this time the product strategy will be easily demonstrated by competitors. By contrast, the brand strategy will strengthen the image of the product to the costumer’s choices. Several cases that often occur in consumers are consumers manifest themselves in the form of product purchases, with changes in these properties, consumers who previously only bought because of need, at present satisfied consumers will buy the preferred brand even though the needs have been. In the formation of consumer traits as it is today, it is not wrong if the company establishes brand advocates, with brand advocates that companies can form consumers who recommend, love, and even defend companies from detractors and attackers. Basmalah mart is a retail store owned by the Sidogiri Islamic Boarding School which no person or group has criticized and attacked Basmalah mart. The purpose of this research is to find out how Basmalah mart applies brand strategy and brand advocates. This study uses descriptive qualitative methods. Data retrieval is conducted by using observation, interview, documentation and triangulation data. From this study, it can be concluded that Basmalah mart has succeeded in carrying out a brand strategy and brand advocates. The implementation and practice carried out by Basmalah mart has been done well, because Basmalah mart does and has products that are in accordance with all indications of the proprietary brand strategy, namely: new brand strategies, multi-brand strategies, brand extension strategies, brand line expansion strategies. The application of the Basmalah mart in carrying out and forming brand advocates is by creating unique products, providing exellent services, providing benefits to consumers, forming consumer trust, social responsibility. From these results, it is expected that the managerial Basmalah mart can maximize its strength and optimize its performance. In addition the reseacher suggest tje menegement to update the SOP in creating new products immediately.
ANALISIS STRATEGI PENERAPAN NILAI NILAI ISLAM DAN ISLAMIC MARKETING MIX Muhamad Faqih Safii; Dhika Amalia Kurniawan
Islamic Business and Management Journal Vol. 3 No. 2 (2020): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i2.3157

Abstract

Penyusunan ini bertujuan untuk mengetahui apakah Hasby Collection menerapkan Nilai-nilai Islam dan Islamic Marketing Mix, penerapan Nilai-nilai Islam dan Islamic Marketing Mix mulai ramai diterapkan oleh pelaku bisnis muslim, karena umat muslim mulai menyadari akan tetap menjaga norma-norma agama dalam berbisnis dan menetapkan strategi bisnis yang sesuai dengan syariat Islam. Hasby Collection merupakan salah satu unit usaha yang bernuansa Islami milik Al-ustadz Hasby yang merupakan alumni Gontor yang bertujuan membangun bisnis dengan menggapai ridha Allah serta berkualitas Internasional. Selain itu, berdirinya Hasby Collection sebagai bentuk usaha yang menerapkan Nilai-nilai Islam dan sebagai sarana dakwah bagi para karyawan dan masyarakat. Penyusunan ini mengangkat rumusan permasalahan: apakah Hasby Collection telah menerapkan Nilai-nilai Islam dan Islamic Marketing Mix dalam menjalankan usahanya? Dengan pendekatan penyusunan kualitatif, pengumpulan data dengan teknik observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Hasby Collection telah menerapkan nilai-nilai Islam dan campuran pemasaran Islam, Penelitian ini berdasarkan pada Nilai-nilai Tauhid, Kekhalifahan, ibadah dan iman, diikuti oleh bauran pemasaran yang mencakup Islamic Place, Islamic price, Islamic Promotion Islamic produk oleh karena itu Hasby Collection harus mempertahankan nilai ini agar bertahan dan bersifat jangka panjang. Analisis data yang digunakan adalah teknik analisis deskriptif dengan tujuan untuk mendeskripsikan data-data yang penyusun kumpulkan tentang Penerapan Nilai-nilai Islam dan Islamic Marketing Mix di Hasby Collection.
FINANCIAL PERFORMANCE AND MARKET VALUE ADDED EFFECT ON STOCK PRICES AT INFRASTRUCTURE, UTILITIES AND TRANSPORTATION COMPANIES REGISTERED IN THE SHARIA SECURITIES LIST FOR THE PERIOD OF 2016-2018 Riska Alwiyati; Rahma Yudi Astuti
Islamic Business and Management Journal Vol. 3 No. 2 (2020): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i2.4015

Abstract

ABSTRACTSharia stocks in Indonesia have increased, by observing its development from sharia capital market statistics. Sharia shares increased by 27%, with a market capitalization value of the Indonesia Stock Exchange (IDX) of Rp 3,666,688.31. The increase of sharia stock is due to the large number of companies that have high share value. One of the companies, is infrastructure, utilities and transportation companies, which contributed to 15.17% in increasing sharia stock. Stock prices is present value of cash flows to be received by shareholders in the future. The purpose of this study is to analyze the effect of financial performance and market value added on stock prices. This type of research is quantitative. The data analysis technique of this study uses panel data regression because it uses cross section and time series data. The sample used in this study selected 19 companies from infrastructure, utilities and transportation companies that were registered in the sharia securities list during the 2016-2018 period. The results of this study showed market value added have no significant positive effect on stock prices. It means that the company did not succeed in increasing the value of capital invested by investors. Otherwise, financial performance has an influence on stock prices with earning per share results have a significant positive effect on stock prices. It means the company's management has succeeded in generating profits for shareholders and earning per share have effect on stock prices.
TAHLĪL TA’SĪRU AT-TASWIQ AT-TAJRĪBĪ ‘ALA TIKRĀR ASY-SYIRĀI FĪ TĀJIRI IZĀRI MUTAMAYYIZAH BHS Arsyad Abidil Faruq; Muhammad Zaenal Abidin
Islamic Business and Management Journal Vol. 3 No. 2 (2020): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i2.4307

Abstract

ملخص البحث : تطورت الأزياء الإسلامية في إندونيسيا تطورًا سريعًا جدًا،حيث تستخدم غالبية المجتمعات المسلمة الإندونيسية السارونغ (الملابس التقليدية) كأسلوبها المميز. إزار BHS هو واحد من إزار المصنوع من النول غير الآلة (ATBM).ومع ذلك،في صناعة المنسوجات عالية التنافسية اليوم ، يجب على PT.BEHAES.Tex إنشاء تسويق تجريبي في أذهان المستهلكين. تهدف هذه الدراسة إلى قياس مستوى التسويق التجريبي إزار BHS على اهتمامات إعادة شراء المستهلك. كانت العينة التي شملتها الدراسة 100 مستجيبا بمعدل خطأ 5٪ من السكان ،والذي بلغ 78 شخصا ساهموا في هذه الدراسة. معايير المستجيبين هم المستهلكون الذين اشتروا وارتدوا قفازات  .BHSالأداة التحليلية المستخدمة هي التحليل الوصفي وتحليل الانحدار الخطي المتعدد مع نهج الملاحظة باستخدام أداة استبيان البحث. تشير نتائج هذه الدراسة إلى أن التسويق التجريبي له تأثير كبير على مصلحة إعادة شراء المستهلك في إزار BHS كرسيك في عنصر تجربة الإحساس،تؤثر تجربة التصرف وتجربة الربط بشكل كبير على مصلحة تكرار الشراء، ولكن بالنسبة لتجربة الإحساس والفكر فإن مكونات التجربة لا تؤثر بشكل كبير على مصلحة تكرار الشراء. العنصر الأكثر هيمنة في التسويق التجريبيفي الاهتمام بتكرار شراء قفازات BHS هو التصرف التجريبي. الكلمات المفتاحية: تكرار الشراء والتسويق التجريبي.
The Effect of Entrepreneurship Training and Islamic Entrepreneurship Knowledge on Entrepreneurial Interest Hasan Abdurrahim; Fajar Surya Ari Anggara
Islamic Business and Management Journal Vol. 3 No. 2 (2020): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i2.4756

Abstract

Unemployment at the level of tertiary graduates increases in 2019. Entrepreneurship training is expected to increase students' interest in entrepreneurship for the sake of creating broad jobs. Besides, entrepreneurial knowledge also plays an important role related to entrepreneurial inte rests. Therefore, in this study aims to determine the effect of entrepreneurship training and Islamic entrepreneurship knowledge on entrepreneurial interest. The research used was quantitative research with survey research methods. Sampling using simple random sampling from 155 students from a total population of 271 students in three different study programs that are members of the IEBC program, namely Islamic economics, management, and informatics engineering courses. (IEBC) is an intensive training program organized in a conducive Pesantren university education environment. Based on the results of the study, there is a positive and significant effect on entrepreneurship training and entrepreneurial knowledge on entrepreneurial interest with the results of multiple linear regression tests. The result of this research indicates that the higher the entrepreneurship training and Islamic entrepreneurship knowledge, the higher the interest in entrepreneurship. From this research, it can be concluded that the Islamic Entrepreneur Bootcamp should better equip students or participants with entrepreneurship training and Islamic entrepreneurship knowledge to increase the interest of entrepreneurial students. This study also suggests the next researcher applies the research to a broader object. 
PENGARUH KEBUTUHAN, DESAIN PEKERJA, KEPUASAN DAN KEADILAN TERHADAP KINERJA KARYAWAN (Studi Kasus Di Unit Usaha Gontor) Akmal Syafiil Umam; Kurnia Firmanda Jayanti
Islamic Business and Management Journal Vol. 3 No. 2 (2020): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i2.4757

Abstract

Penelitian ini meneliti tentang hubungan dua variabel, yaitu variabel independene atau variabel bebas yaitu : X1 Kebuthan, X2 Desain Kerja, X3 Kepuasan dan X4 Keadilan dengan variabel dipenden yaitu Y Kinerja Kawyawan Pada Unit Usaha Gontor Ponorogo.Penelitian ini bertujuan untuk mengetahui : 1. Pengaruh Kebutuhan terhadap kinerja karyawan unit usaha Gontor, 2. Pengaruh Desain Kerja terhadap kinerja karyawan unit usaha Gontor, 3. Pengaruh Kepuasan terhadap kinerja karyawan unit usaha Gontor, 4. Pengaruh Keadilan terhadap kinerja karyawan unit usaha Gontor. Pengambilan sampel menggunakan probability sampling dengan teknik simple random sampling, analisis data menggunakan regresi linier berganda. Hasil dari penelitian ini menunjukan bahwa variabel independet berpengaruh terhadap variabel dependen di Unti Usaha Gontor dengan nilai 54,8. Kesimpulan dari penelitian ini bahwa variabel Y terhadap variabel X pada Unit Usaha Gontor Ponorogo memiliki hubungan yang positif dan signifikan. Besarnya pengaruh kebutuhan, desain pekerjaan, kepuasan dan keadilan terhadap kinerja karyawan sebesar 54,8% dan sisanya sebesar 45,2% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.Kata Kunci : Kebutuhan, Desain Pekerjaan, Kinerja, Unit Usaha Gontor

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