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Cross-Border Journal of Business Management
Published by Institut Agama Islam Sultan Muhammad Syafiuddin Sambas
ISSN : 2775538X     EISSN : 28291344     DOI : https://doi.org/10.37567/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Cross-Border Journal of Business Management Focuses in any related disciplines of research on Business Management science. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Vol. 4 No. 1 (2024): Cross-Border Journal of Business Management" : 2 Documents clear
ANALISIS STRATEGI PENGEMBANGAN USAHA PETERNAKAN AYAM PEDAGING BROILER DI DESA SAING RAMBI KECAMATAN SAMBAS Veren Farita; Nashirun; Gustina
Cross-Border Journal of Business Management Vol. 4 No. 1 (2024): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

This research was motivated by the unstable development of broiler farming in Saing Rambi Village, Sambas District. This is caused by some broiler breeders having insufficient skills in raising broiler chickens, there are also other factors that hinder chicken farming in Saing Rambi Village, such as poor water supply. However, if the strategy for raising broiler chickens can be applied well, this broiler farming business can provide quite high profits because it is quite popular with the public and many people consume chicken. This research aims to determine strategies that can be applied in developing broiler chicken farming businesses in Saing Rambi Village, Sambas Regency using SWOT analysis. The method used by researchers is qualitative and the data collection techniques used are observation, interviews and documentation. The research setting was in Saing Rambi Village, Sambas Regency. The primary data source is 10 broiler breeder owners in Saing Rambi Village, Sambas Regency. Where the data analysis techniques used are data reduction, data display, and drawing conclusions and the data validity techniques used are triangulation and member checking. The results of the research can be concluded that the strategy for dealing with business development is to increase knowledge about managing broiler chicken farms, especially in controlling diseases and pests in chickens. Apart from that, what needs to be improved is competitive marketing procedures so that it can increase the amount of profit per period.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DALAM PERSPEKTIF EKONOMI ISLAM Rahma Tilawati; iwan Kusnadi; Marina Marina
Cross-Border Journal of Business Management Vol. 4 No. 1 (2024): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

This research is motivated by the creation of online buying and selling transactions called online shopping or another term is e-commerce. Shopee is e-commerce no. 1 Indonesia which applies the marketing mix marketing concept which is a combination of four variables, namely product, price, place, and promotion where the concept is one of the marketing activities that will determine the company's success in pursuing profit or mashlahah. This study aims to determine the effect of the marketing mix (product, price, place, promotion) partially or simultaneously on Purchase Decisions at Shopee E-commerce in an Islamic Economic Perspective. The subjects of this study were students of the Islamic Economics and Business Faculty, Sultan Muhammad Syafiuddin Sambas Islamic Institute with a total sample of 67 students. The object of this research is product (product), price (price), place (place), promotion (promotion) Against Purchase Decisions on E-commerce Shopee. The method in this research is quantitative. The sampling technique used is purposive sampling. The analytical method used in this research includes validity test, reliability test, classical assumption test and hypothesis testing through multiple linear regression analysis. The results showed that partially the product variable had no effect on purchasing decisions, it could be seen from the value of tcount < ttable (1.148 < 1.66980) with a significance of 0.225 > 0.05, while the other variables, namely price, place and promotion partially had a positive and significant effect. to purchasing decisions. Simultaneously the marketing mix (product, price, place, promotion) has a positive and significant effect on purchasing decisions with the results of the F test where the value of Fcount > Ftable (14.706 > 2.52) with a significance of 0.000 < 0.05.

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