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Journal Boas : Business, Economics, Accounting And Management
Published by Cattleya Darmaya Fortuna
ISSN : -     EISSN : 29644257     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal Boas : Business, Economics, Accounting And Management on Cattleya Darmaya Fortuna is accepts related writings: Economics: Public Economics, International Economics, Banking and Financial InstitutionDevelopment Economics, Monetary Economics, Financial Economics. Business and banking management: Finance and wealth management, Marketing, Human Resource Management, Strategic Management, Operations, Entrepreneurship, Banking Ethics, Banking Operation and Management. Accounting: Public Sector Accounting, Taxation, Financial Accounting, Management Accounting, Auditing, and Information Systems. Management : multidiscipline research in management. Journal Boas : Business, Economics, Accounting And Management also accepts all writings in various disciplines in accordance with the above rules
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management" : 5 Documents clear
Personal Selling Analysis To Increase Sales At Mari Mampir Vegetarian susanto; Mangihut Tampubolon
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

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Abstract

This research discusses the implementation of Personal Selling, by parties here to stop by in an effort to increase sales. The problems taken are how to implement Personal Selling, as well as the obstacles and efforts to increase sales. The problems taken are how to apply personal selling, as well as the obstacles and constraints experienced in implementing personal selling. This study aims to find out the strategy used by let's stop by, namely to know and understand product knowledge, and understand the hearts of consumers first. The media used in implementing personal selling strategies are door to door media, telephone media, social media. This research method is descriptive research with a qualitative approach. Data collection was carried out by observation and interview techniques. Researchers use source triangulation to check the validity of research data. Data analysis in this study uses 3 components, namely data reduction, data presentation, and drawing conclusions. The results of the study show that Let's Stop Vegetarian applies the dimensions of Relationship, Value, Trust, Empathy and their indicators.
Analysis Of Internal And External Factors On Consumer Purchase Decisions At Teko Healthy Resto Shery; Ngajudin Nugroho
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

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Abstract

This study aims to examine internal and external factors on purchasing decisions at Teko Healthy Resto. The object of this research is Teko Healthy Resto consumers. The basis of the selection of this sample is the interview method. The data applied in this study are primary data, data obtained from questionnaires distributed to 30 respondents. According to the results and conclusions, the understanding shows that: (1)Consumers feel very impressed and they like the atmosphere in Teko healthy Resto suits them. (2)Perception of some consumers, Teko Healthy Resto is a restaurant selling a variety of food at a slightly expensive price, cleanliness of the place is maintained and a good place with sufficient facilities.(3)That most consumers visit Teko Healthy Resto are customers who already know Teko Healthy Resto.(4)Vegetarian food brings positive things to customers. This matter can once provide motivation for those who want to pay attention to the body.(5)Teko Healthy Resto can attract consumers with its design and stunning interiors.(6)Teko Healthy Resto, has a good level of social class. So it fits for today's lifestyle, namely young people.(7)Teko Healthy Resto has a well-known name in the audience. Consumers who have never visited also become curious. (8) The facilities provided by Teko Healthy Resto, Medan are sufficient 2satisfying. However, there are a few things to note again such as gloves and some food courts.
The Influence of Product Quality and Customer Satisfaction on Purchasing Decisions at UD Kita Maju (Surya Mas Housing Complex) Jeniffer Kesuma; Arwin
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

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Abstract

UD. Kita Maju is a company engaged in the property sector and has done a lot of housing developments, especially in the city of Kisaran. The purpose of this study was to determine the effect of product quality and customer satisfaction on purchasing decisions at UD Kita Maju (Surya Mas Housing Complex).The research method that the authors use in this study is a quantitative method, namely research that aims to determine the relationship between two or more variables and determine their effect. The total population in this study were 30 consumers of the Surya Mas housing complex.From the results of the determination coefficient, it can be seen that the R Square value (R2) or the determination coefficient obtained is 0.558, meaning that the Purchase Decision variable can be explained by the Product Quality and Customer Satisfaction variables of 55.8% while the remaining 44.2% is influenced by other factors that come from from outside this research model such as consumer loyalty and consumer trust. the results of partial hypothesis testing using the t-test, it is known that the Product Quality variable has a tcount (3,743) > ttable (2.048) with a significant level of 0.001 <0.05 so it can be concluded that there is a partially significant positive effect between Product Quality on Buying decision. Customer satisfaction has a tcount (2.651) > ttable (2.048) with a significant level of 0.013 <0.05 so it can be concluded that there is a partially significant positive effect between customer satisfaction on purchasing decisions. Product Quality and Customer Satisfaction have Fcount (17,056) > Ftable (3.34) with a significant level of 0.000 <0.05 so it can be concluded that there is a partially significant positive effect between Product Quality and Customer Satisfaction on Purchasing Decisions.
The Influence Of Consumer Behavior and Product Design On Purchasing Decisions Of Asus Notebooks at PT. Primajaya Multi Technology Medan Sylvia; Rina Friska
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

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Abstract

This study aims to examine the effect of consumer behavior and product design on purchasing decisions of Asus notebooks at PT. Primajaya Multi Technology, Medan. The object of this research is the consumers of PT. Primajaya Multi Technology, Medan. The basis for selecting this sample is the non-probability sampling method using the accidental sampling technique. The data applied in this study are primary data, data obtained from questionnaires distributed to 30 respondents. The analytical method used is multiple linear regression. The percentage of consumer behavior (X1) to purchasing decisions (Y) is 11.9%. This proves that consumer behavior affects the performance of purchasing decisions by 11.9% and the rest is influenced by other factors not examined.The percentage of product design (X2) to purchasing decisions (Y2) is 52.4%. This proves that Product Design affects the performance of purchasing decisions by 52.4% and the rest is influenced by other factors not examined.The percentage of consumer behavior (X1) and product design (X2) on purchasing decisions (Y) is 57%. This proves that Consumer Behavior and Product Design affect the performance of purchasing decisions by 57% and the rest are influenced by other factors not examined.
Public Relation Strategyfor Improvingthe Imageofservice Qualityat Cemara Asri Pasar Buah Medan Desi Rahmawati; Weny
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

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Abstract

This study aims to determine the public relations strategy for improving the image of service quality at Cemara Asri Fruit Market. The research method used by researchers is descriptive-qualitative research. Data collection was carried out using primary and secondary data, namely leaders at Cemara Asri Pasar Buah and also visiting customers. And the research data was also obtained from previous research, books, and internet sources. This data was collected through observation and structured interviews. Researchers use source triangulation to check the validity of research data. Data analysis in this study uses three components: data reduction, data presentation, and drawing conclusions. The results of the study show that the quality of public services at Cemara Asri Pasar Buah has implemented the Tangible, Reliability, Responsiveness, Assurance, and Empathy dimensions and their indicators. However, there are several indicators that have not gone according to the wishes of the community, including the discipline of employees in serving, namely not focusing on serving customers quickly, precisely, and dexterously.

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