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INDONESIA
Commercium : Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium : Journal of Business and Management with ISSN Number 3031-9889 (Online) published by Indonesian Scientific Publication, published original scholarly papers across the whole spectrum of business and management. The journal attempts to assist in the understanding of the present and potential ability business and management insight.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): May" : 5 Documents clear
Leadership Style And Employee Productivity In Manufacturing Companies In Indonesia Degdo Suprayitno
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.212

Abstract

This study uses a quantitative approach to investigate the complex relationships between employee productivity and leadership styles in Indonesian manufacturing firms. After 150 participants' data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), important findings were found. Employee productivity was greatly impacted by the emergence of transformational leadership as the prevailing approach. Positive relationships highlighting the significance of structured rewards were also shown by transactional leadership. Conversely, there was a detrimental impact on production from laissez-faire leadership. According to the findings, increased productivity in Indonesia's manufacturing sector can be achieved by matching leadership tactics with organizational and cultural circumstances.
Strategic Human Resources Management And Organisational Resillience In Indonesian Start-Ups Dudi Permana; Indra Rustiawan; Ridwan Sya'rani
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.214

Abstract

In Indonesian retail enterprises, this study explores the complex links between HR practices, employee empowerment, workforce diversity, organizational communication, organizational resilience, and employee retention. Utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS), a quantitative methodology was utilized to examine data gathered from 215 workers in a range of roles in the retail industry. Organizational communication and employee retention, workforce diversity and organizational resilience, and employee empowerment and retention were all found to have strong beneficial correlations with HR practices. Furthermore, corporate communication, diversity in the workforce, employee empowerment, and HR policies all had a substantial positive impact on employee retention and organizational resilience. The suggested model's validity was reinforced by the model fit indices, which attested to its sufficiency. These results highlight the holistic integration of these aspects to promote resilience and retention in the dynamic Indonesian retail sector, offering insightful information to HR practitioners and organizational leaders. The findings of this study provide real implications for leaders in the manufacturing industry in Indonesia in maintaining organizational resilience.
Business Incubators In The Entrepreneurship Ecosystem In Indonesia Mediated By Government Support And Intellectual Capital Maria Imelda Novita Susiang
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.215

Abstract

This research looks at the dynamic interplay in Indonesia's entrepreneurial ecosystem between government funding, intellectual capital, and the success of business incubators. Using quantitative methods, we surveyed 150 business owners involved with several incubators, investigating the intricacies of government programmes, intellectual capital dynamics, and the perceived effectiveness of these incubators. Structural Equation Modelling with Partial Least Squares (SEM-PLS) was used to examine the survey data, uncovering complex correlations and explaining the mediating role of intellectual capital. Our findings have practical consequences for policy makers, incubator managers, and entrepreneurs aiming for sustainable firm growth. These findings also provide additional insights to the theoretical framework that directs entrepreneurship research in the implications of these results.
Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding Gatot Wijayanto; Jushermi Jushermi; Aida Nursanti; Arwinence Pramadewi; Arini Novandalina; Yutiandry Rivai
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.218

Abstract

In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.
Perceived Quality on Purchase Intention of New Brand: How Do Customers Use Brand Recognition and Brand Familiarity? Muhammad Umar Faruq
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.239

Abstract

This research aim to explore a conceptual model regarding how to attract purchase intention of new brand through brand recognition and familiarity, as well as the mediating role of perceived quality factor. This empirical research adopts an explanatory quantitative approach Structural Equation Model (SEM) based on Partial Least Square (PLS) using the SmartPLS 4 program as the data analysis method. The respondents in this study were 267 people selected using purposive sampling technique with the criteria of those who have consumed products of Mako Cake and Bakery in Semarang City. The results indicate that brand recognition, brand familiarity, and perceived quality have a positive and significant impact on purchase intention of new brand. The findings of this research could be benefical for new brand entities as a guideline in determining appropriate strategies to capture consumer hearts or attract purchase intention by establishing brand recognition and familiarity, thus fostering a positive brand perception. As a new brand, brand recognition and familiarity serve as fundamental prerequisites to generate purchasing intention. Consumers also use perceived quality in shaping their purchasing intention towards new brand, where perceived quality can be formed from consumers' recognition and familiarity with the brand. This also related to consumer behavior towards purchase intention on new brand, consumers may opt to purchase on established and popular brands, yet they also have a curiosity to explore new brands influenced by their perception that new brands offer better quality.  

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