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"Vol. 6 No. 2 (2023): September - February"
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<![CDATA[The Influence of Digital Marketing Communication on TikTok Social Media and Lifestyle on Beauty Product Purchase Intention (a case study of the Somethinc Brand) ]]>
<![CDATA[Azlia Maharani]]>;
<![CDATA[Sumadi Sumadi]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.688
<![CDATA[This study aims to examine marketing communications and life style on purchase intention. This study conducted a survey of consumers on beauty products from the Something brand. A pilot test was conducted on 30 initial respondents to test the validity and reliability of the instrument. Respondents who participated in this study were 200 consumers of Something brand beauty products. Hypothesis testing using multiple linear regression analysis. The results of the analysis conclude that marketing communications and life style are statistically proven to have a positive and significant influence on consumer buying interest in beauty products from the Something brand.]]>
<![CDATA[Petshop Business Performance Analysis: An Marketing Approach ]]>
<![CDATA[Rusdiaman Rauf]]>;
<![CDATA[Hardianti Hardianti]]>;
<![CDATA[Muhammad Yunus]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.690
<![CDATA[The need for a Petshop business in Makassar City is needed along with the increasing love of people for pets so that a marketing strategy is needed in marketing services for the products they sell. The population of this study was service users (3) three petshops in Makassar City, while the determination of this sample used the Probability Sampling Technique which amounted to 69 people in a random way without paying attention to the level that existed in the population members. Data collection techniques used are observation, questionnaires and direct interviews to parties related to the problem under study. The data were analyzed using multiple lenear regression analysis techniques, t-test, f-test and coefficient of determination with the help of SPSS 23 program.The results showed that (i) direct marketing communication did not have an effect on customer satisfaction, (ii) service quality directly affected and significantly affected customer satisfaction, (iii) simultaneously communication and service quality had a positive effect on customer satisfaction. Based on the coefficient of determination obtained from the results of data analysis, it is known that marketing communication and service quality have an influence of 61.6% on customer satisfaction of Petshop business in Makassar.]]>
<![CDATA[The Influence of Service Quality, Price, and Promotion on Customer Satisfaction and Loyalty for Spotify Premium ]]>
<![CDATA[Dania Rizqi Ernanda Dania]]>;
<![CDATA[Sumadi Sumadi]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.692
<![CDATA[The purpose of this research is to analyze the effect analysis of service quality, price, and promotions on customer satisfaction and loyalty on Spotify premium users. The analysis used was the AMOS application program version 26.0. This research was conducted in the city of Yogyakarta. This research is a causality study with variables including service quality, price, and promotions and dependent variables including customer satisfaction and loyalty. The population used is all Spotify premium users in Indonesia. The sampling technique used nonprobability sampling, namely purposive sampling. The number of samples used was 235 respondents and analyzed using the SEM approach. The results of data analysis show that service quality and price have a positive and significant effect on customer satisfaction. Price and satisfaction have a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer satisfaction and service quality has a positive and significant effect on customer loyalty.]]>
<![CDATA[Implementation of Customer Engagement at PT. Bank Danamon Tbk, Makassar Branch Slamet Riyadi ]]>
<![CDATA[Verawaty Verawaty]]>;
<![CDATA[Azis Azis]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.697
<![CDATA[The purpose of the study was to analyze the application of customer engagement at PT Bank Danamon Indonesia Tbk Makassar Branch Slamet Riyadi. The research method used in this study is qualitative research which can also be called explanatory research. The data collection technique used is an interview technique, by randomly interviewing customers related to four indicators in the application of customer engagement, including CLV, CRV, CIV, and CKV. The number of informants interviewed was four. The results showed that CLV (Customer Lifetime Value) runs well, as evidenced by the commitment from customers to continue using the products offered by PT Bank Danamon Tbk Makassar Branch Slamet Riyadi because of the good service and the information provided by management / employees is very clear and easy to understand. CRV (Customer Referral Value) and CIV (Customer Influencer Value) of old customers have acted as good marketers in delivering Bank Danamon products, services, and services to potential customers, even though the dissemination of Bank Danamon by customers has not been done through social media only word of mouth. CKV (Customer Knowledge Value) customers actively convey their suggestions and criticisms related to service, directly to top management, for customer products it has not been literate that the role of customers is very large to help Bank Danamon in making good and useful products for customers.]]>
<![CDATA[Sustainbility of the Small Industrial Sector in The Face of Increasing BBM in Indonesia ]]>
<![CDATA[Nurul haeriyah Ridwan]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.703
<![CDATA[The assessment of various parties is that the government has not implemented a plan that can minimize the impact of the increase in subsidized fuel prices, the transfers carried out prioritize only social interests, so that weak market mechanisms must be taken seriously. This is certainly homework for the industrial sector to immediately take appropriate action regarding the impact of rising fuel prices. The types of research data collected are primary data obtained through direct observation and surveys as well as secondary data in the form of reports from each relevant SME department and data through case studies and comparative studies through reviews of previous research and policy references, in order to obtain sufficient data. and accountable. Case studies are carried out on SME target objects according to predetermined criteria. Based on the research results, it was found that the turnover of the two MSME respondents in the food and beverage sector was reduced because of the fuel price increase policy. The food and beverage cost variables for MSMEs most affected by the increase in subsidized fuel are as follows: (1) Transportation costs (2) Raw material costs (3) Capital costs.]]>
<![CDATA[The Influence of Social Marketing Media and Digital Influencers on Fashion Purchase Decisions through Customer Reviews on the Shopee Marketplace ]]>
<![CDATA[Verawaty Verawaty]]>;
<![CDATA[Yayu Pratiwi Seran]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.705
<![CDATA[The purpose of this study is to determine and analyze the influence of social media marketing and digital influencers on customer reviews and fashion purchase decisions. To find out and analyze the influence of customer reviews on purchase decisions on the Shopee Marketplace, to find out and analyze the influence of social media marketing and digital influencers on purchase decisions through customer reviews on the Shopee Marketplace. Data collection techniques through the distribution of questionnaires with data analysis techniques using the semPls 3.2.9 method. The results showed that social media marketing has a positive and significant effect on customer reviews, digital influencers have a positive and significant effect on customer reviews, social media marketing has a positive and significant effect on purchasing decisions, digital influencers have a positive and significant effect on purchase decisions, customer reviews have a positive and significant effect on purchase decisions, social media marketing has a significant effect Regarding Purchasing Decisions Through Customer Reviews, Digital Influencers Have a Significant Influence on Purchasing Decisions Through Shopee Market Place Customer Reviews.]]>
<![CDATA[The Effect of Financial Satisfaction to Financial Technology with Financial Planning as Mediation ]]>
<![CDATA[Rachma Agustina]]>;
<![CDATA[Meta Ardiana]]>;
<![CDATA[Dwi Ari Pertiwi]]>;
<![CDATA[Deasy Ervina]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.708
<![CDATA[This study aims to analyze and obtain empirical evidence on the effect of financial satisfaction on financial technology and financial planning as mediation variables. The approach used is a quantitative approach with the help of the Smart PLS 4 tool. The data in this study used primary data with questionnaire techniques on PKK mothers in Talun Kidul Village, Sumobito District, Jombang Regency. The sample calculation uses a saturated sample of 40 respondents who were present at the time of sampling. This study uses outer model and inner model evaluation techniques with hypothesis testing using path analysis. The results showed that financial satisfaction affects financial technology; financial satisfaction affects financial planning; and financial planning affects financial technology. Financial planning variables as mediation show that financial planning variables can mediate financial satisfaction with financial technology.]]>
<![CDATA[Financial Performance and Share Price of State-Owned Banks ]]>
<![CDATA[Entis Sutisna]]>;
<![CDATA[Kartim Kartim]]>;
<![CDATA[Septyana Prasetianingrum]]>;
<![CDATA[Yaya Sonjaya]]>;
<![CDATA[Muhammad Yamin Noch]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.719
<![CDATA[This study aims to examine the impact of the financial performance of state-owned banks (BUMN) on the Indonesia Stock Exchange (IDX) from 2017 to 2022. The population under investigation comprised all state-owned banks publicly traded on the Indonesia Stock Exchange from 2017 to 2022, amounting to 5 banks. The employed sample approach is purposive sampling. The research utilizes secondary data from annual reports and financial reports of state-owned banking businesses (BUMN) that have undergone an initial public offering and are now listed on the Indonesia Stock Exchange between 2017 and 2022. The data in this study will undergo multiple stages of testing, including descriptive statistical tests and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Additionally, all hypotheses will be tested using the coefficient of determination test, partial test (t test), and simultaneous test (f test). The findings indicated a strong and statistically significant correlation between the Return on Assets variable and stock prices of state-owned banking institutions listed on the IDX from 2017 to 2022. The Return on Equity variable exhibits a noteworthy and adverse impact on stock prices in state-owned banking institutions listed on the IDX for 2017-2022. The Loan deposit ratio variable shows a statistically insignificant negative impact on stock prices in state-owned banking institutions listed on the IDX from 2017 to 2022.]]>
<![CDATA[The Influence of Financial Literacy on the Consumptive Behavior of Students in the Management Study Program, Faculty of Business and Economics, Islamic University of Indonesia ]]>
<![CDATA[Sherina Arin Salsabila]]>;
<![CDATA[Sri Mulyati]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.724
<![CDATA[This research aims to determine the effect of financial literacy on consumptive behavior in students of the Management Study Program, Faculty of Business and Economics, Islamic University of Indonesia. The sampling technique used was probability sampling with the criteria being students of the Management Study Program at the Islamic University of Indonesia who had taken financial management courses so that a sample of 180 respondents was obtained. This research is quantitative research and uses primary data obtained directly from respondents through questionnaires and processed using the multiple linear regression analysis method. The results of this research indicate that there is a significant negative influence on investment and risk management variables on consumptive behavior. Meanwhile, there is no significant influence on the variables of basic personal financial knowledge and savings on consumptive behavior.]]>
