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Ignatius Ario Sumbogo
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KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Published by UNIVERSITAS KALBIS
ISSN : 23386088     EISSN : 29881676     DOI : https://doi.org/10.53008
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 142 Documents
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Search results for , issue "Vol. 8 No. 4 (2022): Kalbisiana" : 142 Documents clear
Analisis Resepsi Viewers Terhadap Tayangan Mistis Sableng TV Arli Andianto; Santi Delliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The problem in this research is how the audience's acceptance of the mystical Sableng TV shows based on Stuart Hall's theory of meaning, namely Encoding and Decoding. This study aims to find out how the audience interprets the mystical show from Sableng TV episode "Kuntilanak Dipukul Batako Sampai Terpental Asli". In this study, the approach used is a qualitative approach that focuses on the mystical shows that have sprung up and become one of the content that is watched by many audiences as entertainment and information that is often found on social media such as Youtube and other social media by using the results of interviews. in-depth and documentation of several informants which will later produce three categories of audience positions which are part of Stuart Hall's reception theory, namely Dominant Hegemony, Negotiation and Opposition. So researchers can conclude the results of research on Viewers Reception Analysis on Sableng TV Mystical Impressions
Pengaruh Kampanye Gerakan 3M Terhadap Perubahan Sikap Masyarakat (Studi Kasus Kecamatan Koja, Jakarta Utara) Zsazsa Saskia Aryani; Santi Delliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Thats study aims to identify the level of public awareness in the Koja Subdistrict area, North Jakarta regarding the dangers of the Covid-19 virus and how influential the 3M campaign has been on changes in people's attitudes in the Koja District area, and to find out the application of the transtheoretical model developed by Prochaska & Diclemente. Researchers used the Positivism Paradigm, using a quantitative approach and the type of research used in this study was descriptive. This research will be conducted in the community area of ​​Koja District, North Jakarta. The reason the researchers chose this location was because the people of the Koja sub-district in North Jakarta still violated the rules set by the government, the positive rate of Covid-19 was still very high compared to other regions. When this research was conducted in October to November 2020. Primary data was obtained from the results. Observation by means of direct observation and recording of respondent's knowledge and comparisons of data using research instruments (questionnaires). Based on the results of the research, the Validity Test of variable X has a data value of 0.722 for r count the first question and data 0.876 for r count to question 20 with r table 0.254. variable Y for the first question and 0.442 for the 10th question data with r table 0.254.

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