KALBISIANA Jurnal Sains, Bisnis dan Teknologi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
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<![CDATA[Pengembangan Aplikasi Analisis Sentimen Aplikasi PeduliLindungi Menggunakan Metode Naïve Bayes ]]>
<![CDATA[Edsel Jayadi]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.504
<![CDATA[This study aims to build sentiment analysis application using Naïve Bayes method to analyze public view about an application called PeduliLindungi, and measure it’s accuracy by using twitter dataset. PeduliLindungi is an application developed by the government in order to track and stop Coronavirus Disease (COVID-19). The dataset used in this study is collected by using crawling method with Tweepy. Collected dataset will then go through data pre-processing and labeled by using VADER in order to separate it into positive and negative sentiments. The data will be weighted based on the frequency of its occurrence in all tweets using the TF-IDF method. The weighted data will then be classified using the Naïve Bayes method. This research used the incremental method both in model and software development. The results obtained in this study is a model with an accuracy score of 85% and an average precision, recall, and f1-score of 85%.]]>
<![CDATA[Pengaruh Pengungkapan Corporate Social Responsibility, Profitabilitas, Ukuran Perusahaan, dan Capital Intensity terhadap Agresivitas Pajak ]]>
<![CDATA[Julius Sirait]]>;
<![CDATA[Mira Kartika Dewi Djunaedi]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.593
<![CDATA[The research aims to the effect of corporate social responsibility, profitability, firm size, and capital intensity on tax aggressiveness.The research method is quzntitative research. The data used were obtained from the financial statements on the Indonesia Stock Exchange during the research period. The population of this research are mining sector companies listed on the Indonesia Stock Exchange for period 2017-2020, which amounted to 48 companies. The sample in this research were 28 companies obtained using purposive sampling. The data analysis technique used is descriptive analysis. The result of this research showed that corporate social reasponsibility (CSR) has a negative and not significant effect on tax aggressiveness. Profitability (ROA) has a negative and not significant effect on tax aggressiveness. Firm size (SIZE) has a negative and not significant effect on tax aggressiveness. Capital intensity (CAPN) has a negative and not significant effect on tax aggressiveness.]]>
<![CDATA[Implementasi Inventory Menggunakan Sistem ERP Ginee pada Toko Online Sembilan Nine Shop ]]>
<![CDATA[Pricilia Caroline]]>;
<![CDATA[Lufty Abdillah]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.628
<![CDATA[Sembilan Nine Shop online shop is a baking material store that serves online purchases through several online merchants. Sembilan Nine Shop have many types and variants of products that for sale. In managing its inventory, the Sembilan Nine Shop online store does not yet use information technology. Currently for warehouse activities still use the method of managing and collecting inventory data in the warehouse manually. This causes the goods in the warehouse to have no categories in their storage and the stock is the difference between physical and online merchants. This is the reason for the need for an information system that can manage inventory in the Sembilan Nine Shop online store. In this study, the author uses the ERP life cycle system implementation method. It is hoped that with the implementation of the Ginee Inventory ERP system for the online store, Sembilan Nine Shop can better manage and record the goods in its warehouse.]]>
<![CDATA[Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Kopi Janji Jiwa Jilid 574 ]]>
<![CDATA[Bagas Rian Christianto]]>;
<![CDATA[Anjar Dwi Astono]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.731
<![CDATA[This study aim to determine the effects of promotions, and brand image on purchase decision on Janji Jiwa Coffee Jilid 574. The method in this study is a quantitative method. Based on this study, researchers used quantitative data from the distribution of questionnaires. The sample in this study was 105 respondents with a non-probability sampling technique and purposive sampling method. The tests in this study include istrument validity tests and reliability tests, classical assumption tests, and hypothesis testing. the results of the t-test, it can be concluded that there is a significant influence of promotion and brand image on the purchasing decision on the Janji Jiwa Coffee Jilid 574. Based on the results of the F test, it can be concluded that Promotion and Brand Image jointly influence the purchase decision on the Janji Jiwa Coffee Jilid 574.]]>
<![CDATA[Pengembangan Gim Edukasi Pengenalan Jenis Anjing Ras Berbasis Android ]]>
<![CDATA[Rio Santoso]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.885
<![CDATA[This study aims to develop an educational game to be a medium for introducing dog breeds based on Android and developed using the Unity game engine with a quiz-themed game model. Game Development Life Cycle(GDLC) is used as the method of developing this game with stages: initiation, pre-production, production, testing, beta and release. The final result of this research is an educational game entitled “Introduction to Dog Races” which can be played on Android devices. Based on the results of the user trial questionnaire on 13 respondents, 38,5% (5 people) stated “Agree”, 53,8% (7people) stated “Strongly Agree” that the respondents became more familiar with dog breeds after playing the educational game “Introduction to Dog Races” .]]>
<![CDATA[Visualisasi Data Penjualan Pada Online Shop Shillo Store Dengan Teknik Business Inteligence ]]>
<![CDATA[Pancha Dimas Pendawa]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.1093
<![CDATA[Shillo store is a women's clothing store based on an online shop where the products she sells are marketed on e-commerce Shoppe, this online shop has a problem where it is difficult to evaluate sales every month because the sales data produced is in excel format which is difficult to get the desired information because it is difficult to read it because there is so much data, as a result, when you get an order, the stock is not available. From this problem, it is proposed to use data visualization through a dashboard with a business intelligence roadmap technique. The output of this research is a visualization dashboard which helps the Shillo store to get the desired information in the monthly sales evaluation. And the tools used in this research are Tableau with the help of several charts and diagrams on Tableau.]]>
<![CDATA[Pengaruh Brand Ambassador Clarissa Putri terhadap Minat Beli Produk Yellow Fit Kitchen ]]>
<![CDATA[Vaula Kurnia Ilahi]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.1235
<![CDATA[The purpose of using a brand ambassador is to introduce a new business that is expected to attract the attention of consumers. This study aims to determine and measure the influence of brand ambassadors on buying interest. The theory used in this study is the stimulus response theory. While the method used is a survey method with a quantitative approach. Data was collected by distributing questionnaires to 400 respondents from followers of the Instagram account @clarissaputri_. The data analysis technique used is correlation coefficient test, simple linear regression test, determinant coefficient test and T test and this research was conducted with the positivism paradigm, quantitative approach and explanative survey. In carrying out this testing process, the data is processed using the SPSS version 26 for mac program. In the Pearson correlation, a value of 0.805 was obtained. Based on data collection, it can be stated that the two variables are very strong because they have a determinant coefficient of 64.7%.]]>
<![CDATA[Pengaruh Good Corporate Governance, Solvabilitas dan Profitabilitas Terhadap Harga Saham pada Sektor Makanan dan Minuman ]]>
<![CDATA[Jambarati Roselin]]>;
<![CDATA[Basuki Rahmanto]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.1285
<![CDATA[This study aims to determine the effect of good corporate governance solvency and profitability on stock prices of the food and beverage sub-sector. The independent variables studied were good corporate governance, solvency and profitability as proxied by managerial ownership. institutional ownership. DER and ROA. The population is the food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2015-2021 period. The sample was selected using a purposive sampling technique, in order to obtain i19 companies that meet the criteria as a sample. data analysis was performed using panel data regression analysis method. The research shows that Managerial Ownership. Institutional Ownership and ROA have an effect on stock prices. Meanwhile, iDER has no effect on stock prices.]]>
<![CDATA[Pengaruh Kualitas Layanan & Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Nagadigit ]]>
<![CDATA[Evelyna Septiani Hirawan]]>;
<![CDATA[Siti Nurjanah]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.3138
<![CDATA[This study aims to identify the effect of service quality & brand image on customer loyalty through Nagadigit customer satisfaction. This study uses a quantitative method using SPSS. This research technique uses survey research techniques with online questionnaire distribution data collection methods. The sampling technique used was the Slovin technique with 94 respondents. This study uses validity, reliability, classical assumptions and hypotheses. In the hypothesis test, the results of the path analysis test conducted show that the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) through customer satisfaction (Y) has a smaller coefficient when compared to the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) directly, so that customer satisfaction (Y) cannot be an intervening variable between service quality (X1) and brand image (X2) on customer loyalty (Z).]]>
<![CDATA[Representasi Kekerasan Fisik Pada Perempuan Dalam Video Klip Kesha Ratuliu Berjudul Tak Mau Berubah ]]>
<![CDATA[Susani Zatil Ismah]]>;
<![CDATA[Anastasia Santi Delliana]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 3 (2023): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v9i3.3198
<![CDATA[Violence against women is often not considered a big problem or a social problem, because it is considered a household matter and other people do not need to intervene. Violence that occurs against women does not have to be physical violence but can destroy the basis of a person's life. This type of research is qualitative research. The purpose of this research is to find out the physical violence against women in the video clip of kesha Ratuliu entitled Don't want to change which is related to the three trichotomy concepts in Charles Sanders Peirce's Semiotic Theory. In this research data analysis using descriptive qualitative method using Charles Sanders Peirce Semiotics analysis, there are three concepts in analyzing, namely: 1. Sign or representation 2. Object 3. Interpretant. The results of this study are the interpretation of signs or meanings in Kesha Ratuliu's video clip entitled Tak Mau Change by using Charles Sanders Peirce's semiotic analysis, namely: 1) Physical violence against women in the video clip 2) The psychological impact of physical violence.]]>
