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Contact Name
Agus Purnomo Sidi
Contact Email
agusps@asia.ac.id
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+6281805052009
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jibeka@asia.ac.id
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INDONESIA
Jurnal Ilmiah Bisnis dan Ekonomi Asia
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 2620875X     DOI : https://doi.org/10.32815/jibeka
Core Subject : Economy,
Economics, Econometrics & Finance
The focus and scope of The Jurnal Ilmiah Bisnis dan Ekonomi Asia are to provide Academic and Scientific writings in the field of Economics, Business, Entrepreneurship, Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol 10 No 1 (2016): Jurnal Ilmiah Bisnis Dan Ekonomi Asia" : 3 Documents clear
PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG OLEH MAHASISWA UNIVERSITAS X
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 10 No 1 (2016): Jurnal Ilmiah Bisnis Dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v10i1.79

Abstract

Currently existing business competition is not only limited to the quality of products, technology products, and display products, but also about the brand used in the product that can cause an image to consumers. Brand is the label that carries meaning and associations as well as a mirror of promise communicated by the producer to the consumer on the quality of products or services that have been produced. This study aims to determine whether the brand awareness, brand association, perceived quality, brand loyalty and other proprietary brand assets Samsung has a positive contribution to brand equity Samsung, knowing which variable dominant contributes positively to brand equity Samsung, and find out whether brand equity Samsung influence the purchasing decisions of Samsung smartphone products. By using principal component analysis and simple linear regression analysis, the result is Samsung’s brand awareness, brand association, perceived quality, brand loyalty, and other proprietary brand assets are able to contribute positively to the Samsung brand equity. Samsung's brand loyalty is the dominant variable that contributes positively to the Samsung brand equity. Samsung's brand equity have positive significant influence on purchasing decisions Samsung smartphone products.
AKUNTANSI KARAPAN SAPI PADA MASYARAKAT MADURA DENGAN PENDEKATAN ETNOGRAFI
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 10 No 1 (2016): Jurnal Ilmiah Bisnis Dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v10i1.80

Abstract

This study aims to interpret and describe the meaning of art and culture in society Madura Bull Race that we often encounter in the agenda of the annual event in Madura. Bull Race is the original culture of the land Madura cow racing is a race in which a pair of cows that pulls the train of wood (a jockey up and control the cow pairs) to be driven in the race racing against other pairs of cows). As part of a community certainly has become an umbrella association for the community Bull Race requires knowledge and accounting statements for subsequent agendas. This research uses an ethnographic approach. Data obtained from informants who were the original inhabitants of the land of Madura, through in-depth interviews, documentation and direct observation. Based on this research note that purport accounting practices obtained from informants indicate that the Madurese community, especially the members of the community Bull Race Bull Race follow the race as a form of love and preservation of cultural values, especially Madura. Economic compensation obtained merely as a means to preserve and ensure the survival of the community of Bull Race. Results reconstruction of accounting concepts Karapan cow Madurese community shows that Bull Race as a form of community responsibility to preserve the culture and form of pride for the community, especially Madura Bull Race.
PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KOMITMEN PEGAWAI PT. LINTANG SARANA MEDIA MALANG
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 10 No 1 (2016): Jurnal Ilmiah Bisnis Dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v10i1.81

Abstract

Attention to Human Resources within an organization is critical to gaining employee commitment as expected. Employee commitment itself is influenced by many factors, including compensation and job satisfaction. This study aims to analyze the influence of Compensation and Job Satisfaction. This study aims to clarify the effect of compensation and job satisfaction to employee commitment to the organization. Compensation should be able to trigger the desired behavior in organizations such good performance, loyalty and responsibility on organizational commitment. While job satisfaction is the compatibility between one's expectations that arise in return provided by the job. So if the company can provide appropriate compensation and employee expectations employee satisfaction with the job may have given the company, the employee will have a high level of commitment to the work place. The population of this research is all the administrative staff of: PT.Lintang Sarana Media Malang The sampling technique used is total sampling with a sample of 40 people. Collecting the results was conducted by questionnaire and the results were analyzed using multiple linear regression analysis.

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