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"Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia"
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<![CDATA[PERAN RELATIONSHIP MARKETING DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.495
<![CDATA[This research aims to determine whether there is an influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable. This research was conducted on Bank NTB KCP Kediri customers with a total of 8852 customers. This type of research is quantitative with the path analysis research method and the analytical technique used is SPSS version 25. The number of samples used is the Slovin formula with a margin of error that has been set at 10% so a total of 99 respondents are needed. To collect research data by distributing questionnaires and purposive random sampling. The results of hypothesis testing show that Sharia marketing characteristics do not directly influence loyalty and satisfaction, while relationship marketing directly influences loyalty and satisfaction. The results of hypothesis testing indirectly show that the characteristics of Sharia marketing and relationship marketing through satisfaction do not have a significant influence on customer loyalty. So the influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable is rejected.]]>
<![CDATA[HOW STRONGLY DOES MILITARY EXPENDITURE IMPACT ECONOMIC GROWTH AND THE EXCHANGE RATE? Empirical Study in Indonesia Using Time Series Data 1999-2021 ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1177
<![CDATA[One of the fiscal policy strategies used by the government to strengthen the economy and national security is military expenditure. There are many inconsistencies in the results of research examining the influence of military expenditure on economic growth, and it is still rare to find research that validates the influence of military expenditure on the exchange rate. Through time series data in Indonesia during the 1999-2021 period, this research validates the relationship between these three variables using Two-stage Least Square (2SLS) Regression Analysis. The estimation results using econometric models provide empirical evidence of the strength of military expenditure in influencing economic growth and the exchange rate, although the level of influence on economic growth is much higher than the exchange rate. It is recommended that further research carry out a Granger causality test and a Johansen cointegration test to determine the term of the causal relationship between the three variables studied.]]>
<![CDATA[ANALYSIS OF THE SOCIAL MEDIA MARKETING EFFECTS ON BRAND LOYALTY MEDIATED BY BRAND AWARENESS AND PURCHASE INTENTION ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1240
<![CDATA[According to Market Study Report in 2020, global sportswear sales are expected to reach USD 308.3 billion at a CAGR of 4.6% in 2025. Indonesia is considered one of the potential markets for the sportswear industry due to its large population. This study examines the Purchase Intention of consumers for sportswear using Social Media Marketing, Brand Loyalty, and Brand Awareness. The findings of this study will assist sportswear retailers in developing sales-boosting Social Media Marketing strategies. Research data were collected by distributing questionnaires to 160 consumers who had purchased sportswear and had access to social media. The purposive sampling technique was used to identify the respondents. The smartPLS 3.0 was used to process the data application and the Structural Equation Model (SEM) Partial Least Square statistical method. The findings revealed that social media marketing positively and significantly influenced brand loyalty. Simultaneously, Brand Awareness and Purchase Intention mediated the relationship between Social Media Marketing and Brand Loyalty.]]>
<![CDATA[PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED SECURITY TERHADAP USE TO E-WALLET DENGAN BEHAVIORAL INTENTION SEBAGAI MEDIASI ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1750
<![CDATA[E-wallets are becoming a common means of payment, to replace paper-based instruments with server-based electronic money. This study aims to analyze the use of e-wallets in Indonesia based on an expanded Technological Acceptance Model (TAM), namely perceived usefulness, perceived security, and behavioral intention. The type of data used in this study is primary data, which was collected using an online Google form survey. The sample used in this study was determined by purposive sampling method and obtained 204 respondents, then the data was analyzed using Partial Least Square (PLS) with the SmartPLS 4.0 application. The results of this study found that perceived usefulness and perceived security have a significant effect on behavioral intention. And the behavioral intention mediation variable has a significant effect on actual e-wallet users where the majority of e-wallet users are women with an age range of <26 years (Gen Z) with student status.]]>
<![CDATA[BUKTI INDEPENDENSI DAN KOMPETENSI AUDITOR TERHADAP KUALITAS AUDIT KAP DI KOTA SURABAYA: Etika Auditor Pemoderasi ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1773
<![CDATA[The purpose of this study was to obtain empirical evidence of audit fees moderating the effect of auditor independence and auditor competence on audit quality with audit fees as moderating. The dependent variable in this study is audit quality, the independent variable in this study is the independence and competence of auditors, and the moderating variable in this study is the audit fee. The research was conducted at a Public Accounting Firm (KAP) in the city of Surabaya which is registered with the Indonesian Institute of Certified Public Accountants (IAPI) in 2022. This type of research is quantitative. The data in this study used primary data by distributing questionnaires. The sampling method used convenience sampling, which is a technique for selecting samples based on the number of people in the Public Accounting Firm. The data analysis technique used is Moderated Regression Analysis (MRA). The results of this study indicate that there is a significant positive effect of audit fees that moderate auditor independence and auditor competence on audit quality. The results of this study are expected to assist auditors in knowing the effect of improving audit quality in Public Accounting Firms.]]>
<![CDATA[PENGARUH GREEN FINANCIAL PERFORMANCE TERHADAP FINANCIAL SUSTAINABILITY DAN FIRM VALUE ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1788
<![CDATA[The purpose of this study is to determine the effect of Green Financial Performance which is proxied by Net Profit Margin (NPM), Return on Assets (ROA) and Return on Equity (ROE) on Financial Sustainability which is proxied by Debt to Equity Ratio (DER) and Firm Value. which is proxied by Tobin's Q in state-owned companies listed on the Indonesia Stock Exchange (IDX). The population of this study are state-owned companies listed on the Indonesia Stock Exchange (IDX) in 2017-2022. The sample of this research is 17 companies using purposive sampling technique. The research method used is a quantitative approach using linear regression analysis and using the help of the SPSS version 26 program. The results of this study indicate that NPM, ROA, and ROE have a considerable influence on a company's financial sustainability. While NPM, ROA and ROE partially have a significant effect on firm value. Green financial performance will increase company profits which will affect the increase in company financial sustainabilty and firm value.]]>
<![CDATA[THE ROLE OF PRODUCT INFORMATION IN E-COMMERCE: A CONSUMER-CENTRIC ANALYSIS IN THE MARKETING 5.0 ERA ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1912
<![CDATA[Shopee has successfully positioned itself as a key e-commerce platform in Indonesia, with a significant and growing number of users. It is worth mentioning that a considerable proportion of Shopee's customer base comprises students from Institut Teknologi dan Bisnis Asia Malang. The phenomenon of young students actively engaging in internet buying is widely acknowledged. The primary objective of this research is to examine the influence of information quality on decision-making processes related to online purchases, specifically focusing on the platform of Shopee. The study utilised qualitative research methodologies, specifically interviews and document analysis, to investigate a sample of 10 students enrolled in the Faculty of Economics and Business at the Institute of Asia Malang. The findings of the study indicate that there are four primary determinants that exert an influence on consumers' decision-making process while engaging in online purchases on the Shopee platform. These elements include the ratings assigned to the stores, the descriptions provided for the products, the reviews received by the stores, and the prices associated with the products. The value of high-quality information in the e-commerce arena is underscored by its potential to facilitate educated purchasing decisions.]]>
<![CDATA[THE CONSERVATIVE ACCOUNTING MEASUREMENTS FROM THE PERSPECTIVE OF ACCOUNT IN FINANCIAL STATEMENT: Study on Manufacturing Sector In Indonesia ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1913
<![CDATA[The purpose of this paper is to determine the implementation of conservative accounting from the perspective of financial statements which include tax incentives, debt contracts, and political costs as research variables in manufacturing companies. The research population is the manufacturing sector listed on the Indonesia Stock Exchange with a total of 178 companies and a purposive sample obtained by 78 companies with data collection techniques using documentation. Mulvariate regression techniques is the analytical tool used, and the results obtained indicate that tax incentives have a significant positive effect on conservative accounting. By contrast, debt contracts and political costs have no significant effect on conservative accounting. This paper provides encouragement to investors when evaluating financial statement changes related to conservatism, especially those relating to tax incentive accounts, debt convenant, and political costs.]]>
<![CDATA[KEPERCAYAAN KEPADA PENGELOLA MEMEDIASI WOM DAN CRM TERHADAP KEPUTUSAN PARTISIPASI AKTIF ANGGOTA KOPERASI: Studi Pada Koperasi Setia Budi Wanita Malang ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1914
<![CDATA[Tujuan penelitian ini adalah untuk menguji apakah Word of Mouth (WOM), Customer Relationship Management (CRM) dan Kepercayaan pada pengelola berpengaruh signifikan terhadap Keputusan Anggota Berpartisipasi Aktif, dan apakah Kepercayaan pada pengelola memediasi WOM dan Customer CRM terhadap Keputusan berpartisipasi aktif. Penelitian ini menggunakan metode kuantitatif dan teknik sampling yang digunakan Purposive sampling dengan jumlah sampel 100 responden. Teknik analisa data menggunakan Analisa jalur dengan PLS-SEM yang memanfaatkan program SMART PLS versi 3.0. Hasil penelitian menyatakan bahwaWOM berpengaruh positif signifikan terhadap kepercayaan pada pengelola dan keputusan berpartisipasi aktif. CRM berpengaruh positif signifikan terhadap kepercayaan pada pengelola, akan tetapi tidak berpengaruh positif signifikan terhadap keputusan berpartisipasi aktif. Kepercayaan pada pengelola berpengaruh positif signifikan terhadap keputusan berpartisipasi aktif. Kepercayaan pada pengelola memediasi secara parsial pengaruh word of mouth terhadap keputusan anggota berpartisipasi aktif. Kepercayaan pada pengelola tidak memediasi pengaruh Customer Relationship Management terhadap keputusan anggota berpartisipasi aktif.]]>
<![CDATA[THE INFLUENCE OF E-WOM AND PRICE DISCOUNT ON IMPULSE BUYING AT E-COMMERCE USERS IN PEKANBARU: Case Study Pekanbaru Student ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1938
<![CDATA[This research aims to evaluate the influence of E-WOM and Price Discount on Impulse Buying among e-commerce users in Pekanbaru, with a focus on students in Pekanbaru. The research sample includes 140 respondents actively engaged in impulsive buying behavior. The data analysis method employed is Structural Equation Modeling (SEM) with the assistance of Smart PLS version 3. The research findings indicate that E-WOM does not have a significant impact on Impulse Buying by e-commerce users in Pekanbaru. However, Price Discount has a positive and significant influence on Impulse Buying among e-commerce users in Pekanbaru. Furthermore, based on the determination test, it can be concluded that concurrently, both E-WOM and Price Discount affect Impulse Buying among e-commerce users in Pekanbaru.]]>
