Articles
10 Documents
Search results for
, issue
"Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia"
:
10 Documents
clear
<![CDATA[UTILIZATION OF THE ACTIVITIY BASED COSTING (ABC) SYSTEM IN DETERMINING OVERCOSTING OR UNDERCOSTING TUITION FEES ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1395
<![CDATA[This study aims to identify the application of the Activity Based Costing (ABC) system in Private Universities in determining the cost of goods for the study program. The main focus of this study is to identify the activities of primary and secondary study programs to determine cost drivers and determine the rates of each of these activities. The research method through case studies by conducting quantitative descriptive analysis is collecting data, compiling data, classifying data and deciphering data. The source of the data came from interviews and observation of financial statement documents with samples at XYZ University. The calculation results obtained the conclusion that several social and economic study programs at XYZ University were in over costing and some exact study programs were under costing conditions. The implications of the results of this study provide input for XYZ University in developing an Activity Based Management (ABM) system as a process of continuous improvement in improving the quality of education.]]>
<![CDATA[IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1648
<![CDATA[This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using a questionnaire with answers based on a Likert scale, then the data was processed using the SPSS and Smart-PLS applications. Regression testing shows that digital marketing has no significant effect while marketing strategy has a positive and significant effect. The implications of this research show that the use of digital marketing in a short period of time has not had an impact on business development so it needs to be carried out continuously over a long period of time. The right marketing strategy can support business development so it needs to continue to be innovated with new innovations.]]>
<![CDATA[COST AND NON-COST FACTORS: THE IMPORTANCE OF REPURCHASE INTENTION TO FACING COMPETITION IN INDONESIAN RETAIL INDUSTRY ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1702
<![CDATA[In the current situation, certain retail businesses may have encountered difficulties in developing their businesses, particularly home appliance companies. This study aims to analyze the influence of sales promotion and service quality on customer repurchase intention at Ace Hardware Putri Hijau, Medan. Developing customer repurchase intention is crucial for business continuity nowadays. Improving sales promotion and service quality performances may be beneficial since sales promotion involves incentives to stimulate customer purchases and service quality emphasizes fulfilling customer needs, which can lead to achieving the company’s objectives. Questionnaires were distributed to 100 Ace Hardware Putri Hijau, Medan respondents using a purposive sampling method. The data is analyzed based on multiple linear regression analysis. Based on the findings, it is concluded that sales promotion significantly influences customer repurchase intention, and service quality significantly influences customer repurchase intention. Sales promotion and service quality simultaneously have a significant influence on customer repurchase intention.]]>
<![CDATA[ANALYSIS OF TWITTER USER INTERACTIONS USING SOCIAL NETWORKS AT PAYDAY SALE EVENTS ON THE MARKETPLACE ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1734
<![CDATA[The goal of this study was to ascertain the marketplace companies' commitment to implementing SCRM on social media and to identify patterns of engagement, interaction, and communication between Twitter users and the marketplaces Shopee, Tokopedia, and Lazada that emerged on social media at payday sale events. The Social Network Analysis (SNA) approach is being used in this qualitative study. Twitter users in Indonesia are the focus of this study. The users of Tokopedia, Shopee, and Lazada are the research population. Dictionary, Notepad++, Wordij, and Gephi are supporting tools used in this study together with Jupyter Notebook. The Shopee Marketplace is superior and performs better, according to an analysis of network features. According to the analysis, the Shopee marketplace has a broader network. According to this study, many consumers utilize Shopee as their online shopping destination, particularly during payday sale events when each marketplace offers alluring discounts and free delivery.]]>
<![CDATA[TRUST AND CUSTOMER SATISFACTION BASED SERVQUAL IN SOCIAL SECURITY AWARENESS MARKETING PROGRAM ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1845
<![CDATA[Researchers examined a company in the social insurance industry with a socialization marketing program for companies and non-formal workers that aims to attract workers to become company customers. This research was conducted to assist and propose a marketing program that can be applied to companies, namely the Social Security Awareness program. The method of analysis of this research is qualitative, with direct observation, in-depth interviews, collection of documents, and secondary information from the company. Research is carried out in companies through the field of marketing. Based on the research conducted, this program can increase company membership by making employees or potential customers aware of the importance of using the company's products. This research produces a program proposal using the SERVQUAL theory through the concepts of trust and customer satisfaction, which are expected to be implemented in the company's system to support the implementation of the Social Security Awareness marketing program.]]>
<![CDATA[MSMES INTEREST IN THE USE OF SHARIA E-PAYMENT: EXPANDED IMPLEMENTATION OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1905
<![CDATA[Advances in technology and information encourage the development of payment methods using electronic devices (e-payment) to exchange goods and services without needing cash. This study examines the factors that influence the interest of MSMEs in Malang City, especially in the culinary field, in using Sharia e-payments by expanding the TAM model. This type of research is descriptive quantitative. The survey used a structural equation model (SEM) with the Amos software test tool (Versi 26). One hundred twenty-five respondents were collected as a test. The results show that PS has an insignificant effect on PU and PEOU. PEOU influences PU. PFC has a significant negative effect on Islamic e-payment IU. PU has no significant effect on the IU of Sharia e-payments. Meanwhile, PEOU influences IU Sharia e-payments.]]>
<![CDATA[THE INFLUENCE OF LEADERSHIP STYLE ON PERFORMANCE EMPLOYEES MEDIATED BY WORK MOTIVATION AND WORKING CULTURE IN TRANSPORTATION SERVICE DEPARTMENT OF YOGYAKARTA ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1906
<![CDATA[This study aims to determine the effect of (1) Leadership Style on Employee Performance, (2) Leadership Style on Work Motivation, (3) Work Motivation on Employee Performance, (4) Leadership Style on Employee Performance mediated by Work Motivation, (5) Style Leadership on Work Culture, (6) Work Culture on Employee Performance and (7) Leadership Style on Employee Performance mediated by Work Culture. Sampling uses Slovin Formula resulted in 84 respondents from a total of 107 employees of Transportation Service Department Yogyakarta. Methods of data collection uses questionnaires. This research uses Data Quality Test and Hierarchical Regression Analysis. The study results show that Leadership Style plays a positive role on Employee Performance. Leadership Style plays a positive role on Work Motivation. Work Motivation plays a positive role on Employee Performance and is expressed as a Mediator variable on the effect of Leadership Style on Employee Performance. Leadership style has no effect on employee performance. Work Culture is declared not a mediator on the influence of Leadership Style on Employee Performance.]]>
<![CDATA[UJI KOMPARASI EFEKTIVITAS MEREK PADA PRODUK MIE INSTAN: Studi Kasus: Pop Mie dengan Mie Sedaap ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1951
<![CDATA[Dalam hal pemenuhan kebutuhan pangannya, masyarakat cenderung memilih untuk mengkonsumsi makanan cepat saji dan makanan cepat saji salah satu alternatifnya, misalnya produk mie instan 'Cup'. Penelitian ini melihat efektivitas Brand Communication yang difokuskan pada merek Mie Instan Cup Pop Mie dan juga Mie Sedaap Cup dengan studi banding menggunakan metode Customer Response Index (CRI). Penelitian ini merupakan jenis penelitian komparatif yang membandingkan dua objek dan dilakukan dengan analisis menggunakan pendekatan kuantitatif. Populasi penelitian adalah masyarakat di Kecamatan Cakung Jakarta Timur yang mengkonsumsi produk Pop Mie dan Sedaap Cup dengan sampel akhir sebanyak 100 responden dengan menggunakan teknik probability sampling dan rumus perhitungan slovin’. Analisis data menggunakan pendekatan statistik dengan metode CRI yang dikembangkan dari tahapan pendekatan terstruktur. Hasil penelitian menunjukkan bahwa efektivitas komunikasi merek Mie Pop Mie Cup Instan cukup efektif karena nilai CRI lebih besar 44 persen dari total missing response pada setiap tahapan CRI. Kondisi ini lebih baik dari brand communication pada Mie Sedaap dengan nilai CRI sebesar 43 persen walaupun efektivitas brand communication tidak jauh berbeda dengan Pop Mie namun terdapat missing response yang signifikan pada tahap interest sebesar 23 persen sehingga dapat mempengaruhi tindakan pembelian.]]>
<![CDATA[EARNING MANAGEMENT FROM THE PERSPECTIVE OF INSAN KAMIL ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1968
<![CDATA[This article aims to analyze earnings management actions from the perspective of Insan Kamil, characterized as an ideal and perfect human figure. In the portrayal of Insan Kamil, there exist strength, insight, deeds, and wisdom. The interpretative method is employed to analyze earnings management actions ontologically, epistemologically, and axiologically. From an ontological standpoint, earnings management is regarded as a science that can be observed and measured based on empirical evidence. In the epistemological context, Insan Kamil is considered to have a profound understanding of ethical and moral values, such as honesty, integrity, transparency, and adherence to professional ethical standards. Earnings management practices involving manipulation or concealment of information are viewed as violations of these values. Axiologically, earnings management actions may be considered as a potential failure to align rationality with moral values, unless such practices do not violate principles of morality and ethics.]]>
<![CDATA[SUSTAINABLE DEVELOPMENT GOALS: ANALYSIS FACTORS NO POVERTY IN JAVA ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32815/jibeka.v18i1.1986
<![CDATA[The Sustainable Development Goals are in line with Indonesia's vision and mission. One of the 17 SDGs, is zero poverty. Poverty gets the most attention because all the SDGs are some kind of effort to achieve the goal of "no poverty". With the help of this research, it is helpful that the realization of the success factors of the sustainable development goals without poverty can be known as the critical success factors. Data on the unemployment rate, Human Development Index, inflation, and poverty are collected from the Central Bureau of Statistics. The official website was used to collect data covering six provinces in Java Island for ten years. Panel data regression analysis is the analysis method used in this study. In every province in Java, one of the most influential factors in reducing poverty is the Human Development Index or the quality of each individual.]]>
