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"Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia"
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<![CDATA[THE EFFECTIVENESS OF DIGITAL MARKETING AND THE CONSISTENCY OF ISLAMIC BRANDING ON CUSTOMER INTEREST IN USING THE BSI MOBILE APPLICATION ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.1203
<![CDATA[This research aims to assess the impact of Digital Marketing and Islamic Branding on Customer Interest in using the BSI mobile application. Conducted on 100 BSI mobile customers, quantitative research using multiple linear regression and analysis using SPSS 26. Data was collected through questionnaires. The results show that Digital Marketing and Islamic Branding have a positive and significant effect on Customer Interest. The findings confirm that both play an important role in shaping customer interest, with Islamic Branding which includes BSI's positive image in implementing sharia principles, sharia-based products and halal labels providing an overall positive impact. Thus, it can be concluded that the influence of Digital Marketing and Islamic Branding on Customer Interest in using the BSI mobile application has proven to be significant.]]>
<![CDATA[SPECIAL RELATIONSHIP TRANSACTIONS AGAINST TAX AGGRESSIVENESS IN PROPERTY COMPANIES WITH INSTITUTIONAL OWNERSHIP AS A MODERATING VARIABLE ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.1872
<![CDATA[This study examines the effect of special relationship sales transactions and special relationship lending on tax aggressiveness with institutional ownership as a moderating variable. The data used in this study is secondary data taken from the annual financial statements of several property and real estate companies listed on the Indonesia Stock Exchange for 2020, 2021 and 2022. The sample in this study obtained 54 data from 18 selected companies using a purposive sampling technique. This study uses quantitative analysis methods, and the data analysis techniques used in this study are multiple regression equations and Moderated Regression Analysis (MRA). The results of this study indicate that Special Relationship Sales Transactions do not affect Tax Aggressiveness, while Special Relationship Lending Transactions have a positive effect on Tax Aggressiveness. Then Institutional Ownership cannot moderate the effect of special relationship sales transactions and special relationship lending transactions on tax aggressiveness.]]>
<![CDATA[THE EFFECT OF DISCOUNT AND SHOPPING LIFE STYLE ON IMPULSE BUYING WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE ON THE SHOPEE SHOPPING PLATFORM ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.1895
<![CDATA[Business that employs an online store using Shopee platform is Ghealsy.id. The aim of this study is to ascertain: (1) whether Discounts have an influence on Impulse buying, (2) whether Shopping lifestyle has an influence on Impulse buying, (3) whether Positive emotions have an influence on Impulse buying, (4) whether Discounts have an influence on Positive emotions, (5) whether Shopping lifestyle has a positive influence on Positive emotions, (6) whether Discounts have an influence on Impulse buying through Positive emotions as an Intervening Variable, and (7) whether Shopping lifestyle has an influence on Impulse buying through Positive emotions as an Intervening Variable. This study employs a quantitative (numeric) approach with 100 respondents as its sample. The results of this research demonstrate that: (1) Discounts have an effect on Impulse buying, (2) Shopping lifestyle does not have an effect on Impulse buying, (3) Positive emotions have an effect on Impulse buying, (4) Discounts have an effect on Positive emotions, (5) Shopping lifestyle has a positive effect on Positive emotions, (6) Through Positive emotions as an Intervening Variable, Discounts have an effect on Impulse buying, and (7) Through Positive emotions as an Intervening Variable, Shopping lifestyle has an effect on Impulse buying]]>
<![CDATA[DOES TALENT MANAGEMENT AFFECT ORGANIZATION PERFORMANCE IN ELECTRONICS MANUFACTURING BATAM? ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.1964
<![CDATA[The research focuses on the influence of talent management on organizational performance, mediated organizational commitment and moderation of transformational leadership. This study is a quantitative study that distributes questionnaires to employees of electronics manufacturing companies in Batam City of 352 respondents, analyzed using the SmartPLS method. The results of the research show that talent management has a significant influence on organizational performance through direct influence tests and its influence becomes insignificant and not mediated by organizational commitment. Organizational commitments, consisting of the dimensions of affective commitment, continuance commitment and normative commitment also have a significant impact on organizational performance, suggesting that employees who are committed to the organization tend to make a better contribution to the company's performance. Transformational leadership has a significant influence on organizational performance directly, when tested as a moderation variable its influence becomes insignificant. This research gives some recommendations; the importance of employee development through training and talent development to improve company performance.]]>
<![CDATA[FACTORS AFFECTING EMPLOYEE PERFORMANCE IN BANK EMPLOYEES BATAM CITY ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.2007
<![CDATA[The study examines the influence of Talent Management, knowledge management, career development, motivation, and competence on employee performance. The object of this research is an employee at a bank in Batam City. The data used was primary data and using Google Forms and collected as many as 233 respondents through the dissemination of questionnaires. The application of SPSS (Statistical Product and Service Solutions) is used as a test tool and the results of research show that talent management and knowledge management have significant and acceptable bets, while on motivation, career development, and competence have insignificant or unacceptable results after the test. This research recommends that this study be developed with the added variables and is expected to support the improvement of employee performance in order to create more potential human resources to create corporate competitiveness.]]>
<![CDATA[DETERMINANTS OF INDONESIA’S TRADE BALANCE : A VECM MODEL APPROACH ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.2012
<![CDATA[Trade Balance is the main indicator in external competitiveness. The condition of the trade balance in Indonesia tends to experience unbalanced conditions every year, so this study aims to see the relationship between the variables of Exchange Rate, FDI and GDP to the Trade Balance in Indonesia. The data used is a time series for 43 years (1980-2022) using the Vector Error Correction Model (VECM) method to analyze the relationship and response between variables in the term short and long term. Short-term results show that the Exchange Rate, Foreign Direct Investment (FDI) and Gross Domestic Product (GDP) do not affect the surplus or deficit of Indonesia's Trade Balance. While in the long run, Exchange Rate appreciation has a negative effect on the Trade Balance, the amount of FDI has a positive impact on the Trade Balance, and the amount of Gross Domestic Product (GDP) affects the deficit in the Trade Balance. The use of monetary policy can help stab ilize exchange rates, increase exports through increased foreign investment, maintain the value of exports, and reduce trade deficits. Rephrase]]>
<![CDATA[EASE TRANSACTIONS AND PRIVACY SECURITY ON THE DECISION TO REUSE QRIS AS A TOOL OF PAYMENT THROUGH USER EXPERIENCE IN MADIUN CITY ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.2081
<![CDATA[This research aims to analyze the use of e-wallets by involving 384 sample respondents. Quantitative methods were used in this research with purposive sampling techniques. Analysis uses Structural Equation Model (SEM) via SmartPLS software version 4.0.0. The research results show that ease of transactions and partial privacy security have a positive and significant influence on user experience. Furthermore, user experience has a strong, positive, and significant influence on reuse decisions. In addition, ease of transaction and privacy security also have a positive and significant influence on reuse decisions through user experience as an intervening variable. This research provides important insight into the factors that influence the decision to reuse the QRIS Mobile Banking feature in Madiun City, as well as observing the importance of user experience in mediating the relationship between ease of transaction and privacy security with the decision to reuse e-wallets.]]>
<![CDATA[BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.2168
<![CDATA[This research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a purposive sampling technique, namely a technique for determining samples with certain considerations. The analysis method used is the SEM method with SmartPLS. The findings of this research are that brand love has a direct effect on brand loyalty and brand trust, while brand trust has no direct effect on brand loyalty. And brand trust is unable to mediate the relationship between brand love and brand loyalty. The conclusion in this research is that brand trust has no effect on brand loyalty, indicating that even though a brand has high trust, if it is not accompanied by the ability to buy, it is impossible to give birth to brand loyalty. The next finding is that high brand love will give birth to brand loyalty to a brand.]]>
<![CDATA[THE ROLE OF MOTIVATIONAL LANGUAGE AS A MODERATION BETWEEN VARIOUS BEHAVIOR KNOWLEDGE OF WORK BEHAVIOR INNOVATIVE AND JOB SATISFACTION ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.2179
<![CDATA[The purpose of this study was to explore the extent to which the influence of knowledge sharing behavior on innovative work behavior and employee job satisfaction with motivational language as a moderating variable. Hypothesis testing was tested using STATA analysis. The tests used include validity analysis, reliability analysis and regression hypothesis testing. Data collection was carried out by distributing questionnaires to 45 employees at PT Serumpun Indah Perkasa. The results of the study found that knowledge-sharing behavior has a positive effect on innovative work behavior, while knowledge-sharing behavior has a negative effect on employee job satisfaction. Furthermore, motivational language is a moderating variable of the relationship between knowledge sharing behavior and innovative work behavior.]]>
<![CDATA[HR STRATEGY IMPLEMENTATION IN A RAPID CHANGING ENVIRONMENT ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i2.2268
<![CDATA[This study aims to analyze the application of human resource management strategies at the Bintan Regency Environmental Office. This research is a study that uses qualitative research. The results showed that the implementation of human resource strategies at the Bintan Regency Environmental Office has been implemented but must be developed again because basically human resources have many differences for each individual. Planning at the Bintan Regency Environmental Office has been done well through planning, implementation, organizing. In terms of organizing, human resources owned by the Bintan Regency Environmental Office are still developing and training in order to implement the policies contained in the Bintan Regency regional regulations because the Bintan Regency Environmental Office is engaged in the government sector that regulates government regulations through policies that have been regulated in law.]]>
