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Jurnal Manajemen Dakwah
Published by Universitas Islam Negeri Raden Fatah Palembang
ISSN : 2723049X     EISSN : 27230481     DOI : https://doi.org/10.19109/yonetim
Core Subject : Religion, Science, Education, Social,
Religion Decision Sciences, Operations Research & Management Social Sciences Other
Yonetim: Dakwah Management Journal is a focus journal on issues surrounding dakwah, management and Islamic communication, Method of Dakwah, The History of Dakwah, Communication Dakwah, The epistemology of Dawah, Management of Dakwah, Hajj and Umrah
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 5 No 1 (2022): Yonetim" : 5 Documents clear
IMPLEMENTASI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK DI MS GLOW PALEMBANG Tiara Maharani; Nuraida Nuraida; Dalinur Muhammad Nur; Hasril Atieq Pohan
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13072

Abstract

The increasing development of technology has an impact on all lines of people's lives. This also has an impact on the marketing system in various companies and various other business fields, MS Glow Palembang is one that utilizes technological developments in the interests of digital marketing. This research is entitled Implementation of Digital Marketing in Increasing Product Sales at MS Glow Palembang. This study aims to determine the digital marketing media used, the level of sales, and the implementation of digital marketing by MS Glow Palembang in increasing product sales. This research is a field research with qualitative methods, in collecting data the researchers used the methods of observation, interviews, and documentation. The focus of the research is the use of the WhatsApp application as a liaison between sellers and potential consumers based on digital marketing theory, namely interactive, incentive programs, site design, and transactions. This research resulted in: 1). The level of sales at MS Glow Palembang remained stable even though during the pandemic there were no visitors to the store (stores), because sales focused on online or digital systems. 2). Digital marketing at MS Glow Palembang uses several trending social media such as Instagram, Tiktok, and WhatsApp, as well as using the e-commerce application, Shopee. 3). Implementation of digital marketing in increasing product sales at MS Glow Palembang, by utilizing various existing features to make it easier to build persuasive interactions with potential customers and build better relationships by providing past response services, as well as providing educative and informative content on a regular basis or regularly every day. Meanwhile, at the level of sales, MS Glow Palembang provides save, free and win as an effort to attract consumer buying interest which has a positive impact on sales. Keywords: Digital Marketing, Sales Level, MS Glow Palembang
STRATEGI PEMASARAN HASIL PENGELOLAAN HASIL BANK SAMPAH SAKURA PALEMBANG DI MASA PANDEMI COVID-19 Trisa Okfarianti; Kusnadi Kusnadi; Eni Murdiati; Hidayat Hidayat; Karerek Karerek
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13073

Abstract

This research is motivated by what happened at the Sakura Waste Bank, apart from dealing with other similar waste banks, they also faced unstable conditions due to the Covid 19 Pandemic. This caused sales at the waste bank to experience significant declines. With the issuance of government regulations not to leave the house, of course this has a big impact. This will hinder the marketing process of the Sakura waste bank, which can normally carry out marketing activities directly to consumers, but with this crowd restriction, the waste bank cannot do so, so it has to change its marketing strategy in order to survive during the current pandemic. With the formulation of the problem, namely (1) What are the obstacles faced by the Sakura Garbage Bank during the pandemic? (2) what marketing strategy was implemented by the Sakura Waste Bank during the Pandemic? This research uses descriptive qualitative which consists of observation, documentation and interviews as data collection techniques sourced from primary data and secondary data. The data analysis technique uses data reduction, data presentation and conclusion drawing. From the results of the implementation of this study, implementing a marketing strategy at the Sakura Palembang Waste Bank during the pandemic, namely using a SWOT analysis marketing strategy. The inhibiting factor of this research is the lack of awareness of human resources including millennials towards the Waste Bank business. Keywords: Marketing Strategy, Marketing, Waste Bank, Covid -19
ANALISIS FAKTOR YANG MEMPENGARUHI JAMAAH UMRAH DALAM MENGAMBIL KEPUTUSAN PENGGUNAAN TRAVEL UMRAH FAIRUZ TOUR PALEMBANG Wulan Purnama Sari; Nuraida Nuraida; Candra Darmawan; Nurseri Hasnah Nasution
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13074

Abstract

The problem taken from this research is that the high number of Umrah pilgrims each year causes the number of pilgrims on the Fairuz Tour Palembang Umrah travel to fluctuate. This is because when making decisions on the use of Umrah travel, many Umrah travel services do not meet regulations, so many factors are taken into consideration by pilgrims. This study aims to determine whether there are individual factors, environmental factors, and marketing stimulus factors that influence Umrah pilgrims in making decisions about using Fairuz Tour Palembang Umrah travel. In this study, researchers analyzed the factors that influence Umrah pilgrims in making decisions about the use of Fairuz Tour Palembang Umrah travel. Respondents in this study were pilgrims who had performed Umrah using Fairuz Tour Palembang Umrah travel with the use of the data used in this study, namely primary data obtained directly from respondents by filling out questionnaires. Then analyze the data obtained in the form of quantitative analysis. Quantitative analysis includes validity test, reliability test, classical assumption test, multiple linear regression analysis, with partial test (T test), simultaneous test (F test), and determinant test (R2). with a significance level of 0.1. From the results of this study indicate that all the independent variables tested have a positive and significant effect on consumer decisions with the F test and t test while the Adjusted R Square number of 0.414 indicates 41.4% variation in consumer decisions obtained from the three independent variables where the remaining 68, 6% is explained by other factors outside this study. Keywords: Individual Factors, Environmental Factors, Marketing Stimulus Factors, Consumer Decision
TINJAUAN PERAN PEMIMPIN PERUBAHAN DALAM ORGANISASI Saiful Saiful
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13076

Abstract

Rosalynn Carter (pakdosen.co.id) revealed that a leader brings other people from a place they want to go, someone who brings their supporters, followers to a place they may not want to go, but who must lead them to achieve the goals they want. go". Therefore, the progress of the organization can be seen from the changes made, of course the one who makes the changes is one of the leaders in the organization, because the leader is able to move all elements of the organization, to achieve results in accordance with the objectives. The change does not stand alone, but there are various factors that determine the process of change that is carried out. In general, there are factors from within the organization and factors from outside the organization, among which is the leader factor, where the role of the leader is to make changes to the organization he leads. A leader is also seen from controlling a change he does, a control that is the core of the leadership role in the organization. Change has pros and cons, for those who are contra because their position will change to feel uncomfortable because of changes in the organization, while for the pros feel the need for organizational change in order to achieve more goals than what has been achieved so far
STRATEGI MANAJEMEN SOSIALISASI PENYELENGGARAAN HAJI DAN UMRAH PT FAJRI TOUR TRAVEL TANGERANG Ahmad Rafiudin; Silvia Qurrotul Aini
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13077

Abstract

The problems studied in this thesis are: How is the Umrah Jamaat Socialization Strategy carried out by Travel Indonesia PT. The purpose of this research is to find out the form of strategy in socializing with Umrah pilgrims at PT Fajri Tour Travel Tangerang. facts and data regarding the form of the Umrah Jama'at Socialization Strategy at PT Fajri Tour Travel Tangerang, then the data is described, analyzed and discussed to answer these problems. From the results of this study it was found that the strategy used by PT. Fajri Tour Travel Tangerang is an Intensive Strategy, which includes product development and increased product sales. This form of development is adapted to situations and conditions with a dynamic form, one of its characteristics is that marketing implementers can be creative according to the shape of the market they are facing. So with this dynamic form of development, it is also hoped that the increase in product sales has the opportunity to increase consumer acquisition from time to time. While the socialization process is carried out in collaboration with institutional parties, such as the taklim assembly, Islamic holidays and other events related to program socialization, and also always carries out socialization by providing good services, such as office services and when doing activities. socialization in agencies or institutions. Keywoard: Management, Travel, Socialization

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