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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 78 Documents
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Search results for , issue "Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business" : 78 Documents clear
Design of Digital IFE and EFE Evaluation of A3N 766HI Organic Fertilizer Products to Make Strategic and Sustainable Decisions Amin Silalahi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: to answer the question, "Will the digital evaluation design for IFE and EFE of the A3N 766HI organic fertilizer product facilitate the strategic and sustainable decision-making process by using the SPSS and smart PLS’ tools?" Design/Methode/Approach: using the mixed method, namely a qualitative and quantitative method in the form of a case study. Research Finding: The results from the IFE and EFE digital evaluation designs greatly facilitate strategic and sustainable decision-making, where the IFE value is 3.25 and the EFE value is 3.20 with a weight value of 1.00, designed to be a digital value. Theoretical contribution/originality: The business environment can influence important variables such as strategic planning, business performance, competitive advantage, strategy innovation, technology strategy, and corporate sustainability (Dyllick & Hockerts, 2017). Digital strategies can play an essential role in enhancing sustainability performance by enabling organizations to scan their ecological and social impacts more effectively, adopt sustainable business practices, and enhance the efficiency and effectiveness of business processes. Ukko, J.; Nasiri, M.; Saunila, M.; Rentala, T. (2019); and Huong, T.T.I.; Thanh, T.T. Practice/Policy Implications: Helping to make decisions sustainably and develop strategies by using the tools SPSS and Smart PLS to analyze the internal factor evaluation (IFE) and external factor evaluation (EFE). Research limitation: this study is limited to a case study. This response to this study does not yet standardize analysis for internal and external evaluation for the big corporation.
The Influence of Transformational Leadership Style, Work Stress and Work Discipline on the Performance of Employees at the Nganjuk Agricultural Service Office Rizky Nur Afifah
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Research aim: This For know and analyze Leadership Style Transformational , Stressful Work and Discipline Work On the Performance of Agricultural Service Office Employees Nganjuk . Design/ Methode/Approach: This research uses a quantitative approach based on positivism. The data used in the research is primary data from respondents filling out questionnaires and using the SPSS application for calculations. The population used was all employees and the samples obtained were 85 samples. Result finding: The results of multiple regression analysis show that Ha's test results were accepted, meaning , Leadership Style Transformational (X1), Stress Work (X2) has an effect in a way Partial influential to variable bound (Y) namely Employee Performance , however Discipline Work (X3) no show significant influence .​ It is hoped that this research will be useful to help agencies and can increase readers' insight and knowledge in making decisions. The results of this research indicate that Leadership Style Transformational (X1), Stress Work (X2) and Discipline Work (X3) against performance Nganjuk Regency Agriculture Service employee . In this research, the problem is only limited to predetermined variables which only discuss transformational leadership style, work stress, work discipline on performance at the Agricultural Service
Comparative Literature Study On Resource Based View And Dynamic Capability Of The Firm Bambang Raditya Purnomo
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Corporate strategic management theory is always developing dynamically towards the formation of Resource-Based Theory, which emphasis on resource gaps has been widely used in many organizations in various industries. Over time, contemporary views of the firm have emerged to broaden the scope of the development of firm theory. Current company theory focuses more on the theory of the company's dynamic capabilities in carrying out product innovation accompanied by a high ability to act responsively, quickly and flexibly in using external competencies effectively. This paper attempts to provide a literature review regarding the importance of resource-based company theory and dynamic capability-based company theory as the main priority for organizational development.
Analysis of Consumer Perception Regarding Wardani Collection's Digital Marketing Content in the Bestee Program Zeptanus Ricky Vernando Rudianto
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: To analyze customers' perception of Wardani Collection’s digital marketing content on Instagram @pasardaya. Design/Method/Approach: Qualitative study using in-depth interviews to explore perceptions of digital marketing. Research Finding: Interviews revealed despite using social media, Wardani Collection did not have an increase in sales. Theoretical contribution/Originality: To increase the understanding of consumer perception on digital marketing on social media. Practitionel/Policy implication: Improving content quality, exploring diverse networks, and to consider the existence of online marketplace. Policymakers could use the findings of this study to better push digital literacy on the SMEs Community. Research limitation: short time span, limited resources, and a small data pool highlight the need for more extensive, longitudinal research
The Effect of Live Streaming, Cashback and Online Customer Review on Purchasing Decisions on the Shopee Application : (Case study of students of Pondok Pesantren Al-Ma'ruf Kedunglo Kediri) Muhamad Aris Setiawan
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : This research was conducted to determine and analyse the effect of live streaming, cashback and online customer reviews on purchasing decisions partially or simultaneously. Design/Methode/Approach : This research uses a quantitative research approach with causality techniques with multiple linear regression analysis data analysis techniques.. Research Finding : on the subject of santri Pesantren Al-Ma'ruf kedunglo kediri shows that online customer reviews are an important consideration in making online purchases rather than live streaming and cashback. Theoretical contribution/Originality : the results of this study indicate that live streaming and cashback have no effect on purchasing decisions in contrast to the results of research that has been conducted previously by other researchers. In addition, the results showed other factors that caused the research results to be different because the research subject used Al-Ma'ruf Kedunglo Kediri santri, whose daily lives are of course different from the general public. Practitionel/Policy implication : This research can be utilised by sellers to attract interest in buying money products on the shopee application. This is supported by a large enough opportunity that can be utilised considering that the number of santri in Indonesia reaches 3.4 million based on statistical data from the Ministry of Religion of the Republic of Indonesia dated 5 April 2022. Research limitation : This research, of course, still has many shortcomings, one of which is the cooperation between researchers and research subjects.
The Impact of Tiktok Shop Closure on Generation Z's Buying Interest Ghinareeshma Drana Yuningpra; Ema Nurzainul Hakimah
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim :  This research is motivated by the official government closure of the latest feature of TikTok or the so-called TikTok Shop feature, since November 4, 2023. The closure of this feature is due to a prohibition contained in the Revision of the Minister of Trade Regulation number 50 of 2020 concerning Provisions for Business Licensing, Advertising, Coaching and Supervision of Business Actors in Trading Through Electronic Systems. Design/Methode/Approach:  This study aims to show the impact of closing Tiktok Shop on Generation Z's buying interest. This research is a qualitative study, where the main data is obtained from Tiktok Shop users who point to Generation Z. This research uses phenomonological phenomena as a research method to reveal the impact and phenomena experienced by Generation Z when searching for and meeting their needs. Research Finding:  The results of initial observations and data obtained from interviews of sources and opinions of generation z in the comment column of the Tiktok platform are, they feel very disappointed with the closure of this Tiktok Shop feature because in their opinion this feature really helps them to save expenses and facilitate shopping without having to open and close other social media platforms. Theoretical contribution/Originality : Buying interest can broaden understanding of the tendencies and passions that strongly drive a person to buy a product. Measure the impact and buying preferences of Generation Z on the TikTok Shop Platform and dig deeper into how impactful these TikTok Shop closures are on Generation Z's buying interest. Practitionel/Policy implication : This research provides practical implications for the TikTok platform about how much influence generation Z's buying interest has on the online shopping system and what aspects can influence that buying interest. Research limitation : This study only discusses the buying interest of generation z, as well as the impact experienced on closing TikTok Shop    
The Influence of Brand Equity, Life Style, and Product Variety on Purchase Decisions for Aerostreet Shoes Taufik Rianto; Ema Nurzainul Hakimah
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Research aim : Aims to determine the influence of brand equity, life style, product variations both partially and simultaneously on the decision to purchase Aerostreet shoes. Design/Methode/Approach : The purpose of this study was to examine the influence of product variations, lifestyle factors, and brand equity on decisions to buy Aerostreet shoes. This study is cause-and-effect in nature and employs a quantitative methodology. The population in this study refers to all Aerostreet product users, regardless of how many there are in the count. Using random sampling techniques, a sample of 40 respondents was selected for analysis. Multiple linear regression is used in this study to determine the degree to which the independent variable affects the dependent variable. Research Finding : This research shows that brand equity, life style, and product variety have a significant influence on the decision to purchase Aerosreet brand shoes in generation z.. Theoretical contribution/Originality : Brand equity is the identity of a product that can be trusted to influence consumer behavior and purchasing decisions. Measuring the impact and preferences of consumers on life style, and digging deeper into product variations from a consumer perspective influences purchases. Practitionel/Policy implication : This research provides practical implications for Aerostreet Shoes in improving purchasing decisions. Research limitation : This research only discusses brand equity, life style, and product variety as independent variables. There are still other variables that influence the dependent variable that need to be researched further.  
Analysis of Marketing Strategies to Increase Competitiveness in Micro, Small and Medium Enterprises (MSMEs) Shoe Industry Ortins Namaste Art Kediri Regency Rohmat Khasan Bisri Bisri
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Purpose of the study:  The purpose  of this study is to analyze Marketing Strategy as an effort to increase competitiveness in micro, small and medium enterprises (MSMEs) of the Ortins Namaste Art shoe industry, Kediri Regency. Design / Method / Approach: This study uses a qualitative approach, where I obtained information through conservation activities in the place of business and interviews with 4 informants, namely owners, and employees, as well as 2 consumers from the ortins namaste art shoe industry. Research Findings: The result of this study is that MSMEs Ortins Namaste Art has implemented a 4P marketing mix strategy, where in terms of hanmade products that can be reques according to the wishes of MSME consumers this MSME also prioritizes quality both from materials and workmanship, and products can be servive back to craftsmen. In terms of price, it is quite expensive, but balanced with what consumers get, namely quality and durable products. And in terms of place, there is a weakness because it is in an alley and without an identity signpost, but the MSME Ortins Namaste Art has registered its location on google maps. And for promotion, it is still not implementing digital technology optimally, but these MSMEs work with sales sales to market their products. In addition, MSMEs Ortins Namaste Art strives to make innovations by always following existing trends, providing maximum service to consumers with an offline messaging system at the place of craftsmen and accompanied in choosing a model, this is intended so that the choice of consumers is really the best and quality. So that makes these MSMEs have superior value than other competitors. And the sales system only serves the location of craftsmen and is assisted by sales to offer their products to consumers. With these various advantages, there are still some aspects that are lacking that make the strategy in increasing the competitiveness of MSMEs Ortins Namaste Art Kediri Regency has not been maximized. Theoretical contribution / Originality: This research is expected to be able to increase information in the field of marketing strategies, especially for shoe craftsman MSMEs. And this research is an additional insight into the treasures of Economics in the field of marketing in increasing competitiveness. Implications of Practitionel / Policy: For MSME Owners This research is expected to be able to provide input in the form of advice and information to business owners regarding the competitive strategies carried out by these MSMEs. For Readers, this research is expected to be an additional reference for those who are interested in issues related to Competitive Strategies used by MSMEs. And for the local government, this research is expected to be an input or solution to develop MSME competitive strategy policies and the government always supports the sustainability of MSMEs, especially in the shoe industry in Kediri Regency Limitations of this study: The limitation of this study is the lack of detailed and complete data information because business owners only do simple recording.    
The Influence of Social Media Marketing and Brand Image on Buyer's Decision: (Survey on Followers of Mixue Nganjuk’s Instagram Account) Anggoro Bekti Sumarsono; Ema Nurzainul Hakimah
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Research aim: The purpose of this study is to determine and explain the significant influence between social media marketing and brand image, both partially and stimulantly on buyer decisions on followers of Mixue Nganjuk outlet Instagram account.   Design/Methode/Approach: This study was conducted to analyze the influence of social media marketing and brand image on buyer decisions on followers of Mixue Nganjuk outlet Instagram account. This study used a quantitative approach with the population in this study all followers  of the Instagram  account @mixue.nganjuk which is the official social media account owned by Mixue Nganjuk. The sample was determined as many as 116 respondents taken using non-probability sampling  techniques with purposive sampling. In this study using multiple linear regression to see how much influence the independent variable has on the dependent variable. Research Findings: The result of this study is that  social media marketing and brand image have a significant effect on purchasing decisions on followers of Mixue Nganjuk outlet Instagram account. Theoretical contribution/Originality:  Social media marketing  can broaden the understanding of how social media as a digital marketing platform, delves deeper into the consumer's perspective in the brand image of a product to influence consumers in making purchasing decisions. Practitionel/Policy implication:  This study provides practical implications for Mixue Nganjuk in improving brand image in the influence of purchasing decisions. Research limitation: This study discusses social media marketing and brand image as independent variables, and purchase decisions as dependent variables.  
The impact of ROE, NPM, DER, and EPS on the stock price of food and beverage subsector firms in 2020-2022 Riska Ulfa Wulandari; Amin Tohari; Hestin Sri Widiawati
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research Objective: The overall objective of this study is to evaluate the link between four key indicators and stock prices: ROE, NPM, DER, and EPS. Methodology: This study employs a quantitative approach. Purposive sampling was employed to choose the sample, which resulted in 34 firms. Secondary sources are utilized to collect data using file and literature research methods. Multiple linear regression analysis is used in the study, which runs on SPSS version 25. Research Findings: The research results show that (1) ROE, NPM, DER, EPS all have a significant influence on stock prices; and (2) ROE, NPM, DER, and EPS simultaneously influence stock prices. Theoretical Contribution/Originality: This study is aimed to shed light on the relationship between ROE, NPM, DER, EPS, and stock prices among Indonesian enterprises listed on the Indonesian Stock Exchange (BEI). Practical/Policy Implications: It is believed that this research would provide a foundation for assessing the impact of ROE, NPM, DER, and EPS on stock prices. Research Limitations: One constraint of this study is that the data were obtained from the annual financial reports of food and beverage subsector manufacturing businesses listed on the IDX, which include information on ROE, NPM, DER, EPS, and stock prices.

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