PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
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<![CDATA[Sustainability Objective of Tourism Industry Investment in Original Income Recovery in Indonesia ]]>
<![CDATA[Petrus Loo]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.1
<![CDATA[The purpose of this study is to explain whether directly or indirectly the variables of economic growth and the regional minimum wage (UMR) on original income in Indonesia (GDP) through the variable amount of investment in the tourism sector. In this study, the independent variable is the variable of economic growth and the regional minimum wage (UMR), while the dependent variable is original income in Indonesia (GDP) and the intervening variable is the variable amount of investment in the tourism sector. The data obtained in this study are data on Indonesia's economic growth, Indonesian UMR data, Indonesian GDP data and investment data in the tourism sector for 2016-2020 using the path analysis method. The research method used in this study is a quantitative descriptive research method using path analysis with Based on the results of research analysis, the conclusion of this study is that partially the economic growth and UMR variables have a significant effect on the GDP variable and the investment variable in the tourism sector. Simultaneously, the variables of economic growth and the minimum wage have an effect on the GDP variable through the investment variable in the tourism sector. Through the results of research that has been stated that good economic growth, data will increase good GDP, where economic growth and increased GDP, economic growth and increased GDP will be able to increase investment in tourism, where this investment will indirectly increase GDP in tourism and will boost economic growth. If the UMR increases, it will increase productivity, so that it will be able to increase GDP and at the same time boost economic growth, and vice versa if the UMR does not increase, then productivity will decrease and GDP will decrease and this will result in a decrease in economic growth.]]>
<![CDATA[ANALYSIS INFLUENCE OF PERSONAL SELLING, SERVICE QUALITY & PRODUCT MIX ON CUSTOMER LOYALTY AT DIAH GROCERY STORE DURING POST PANDEMIC ]]>
<![CDATA[Natalia Wijaya]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.3
<![CDATA[This study aims to determine the effect of Personal Selling, Service Quality and Product Mix on Customer Loyalty at Diah Grocery Store. The research method used is quantitative research with a survey method that uses a questionnaire as a research instrument to collect data. The population in this study were all buyers who had shopped at the Diah Grocery Store with an uncertain amount. By using hair formula, the number of indicator multiplied by 10 to obtain 160 respondents. Multiple linear regression research test is used as an analytical tool to determine how the influence between independent and dependent variables. The results of this study indicate that either partially or simultaneously the variables of Personal Selling, Service Quality and Product Mix have a significant effect on Customer Loyalty at Diah Grocery Store. The variables of Personal Selling, Service Quality and Product Mix variables are able to explain the variation that occurs in Diah Grocery Store Customer Loyalty by 51.1%.]]>
<![CDATA[The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang) ]]>
<![CDATA[Wandy Gozali Santy Tan]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.5
<![CDATA[The covid-19 pandemic is a new disease since it entered Indonesia in April 2022. Of course, it becomes a problem for business actors where people are reluctant to consume. Digital marketing and advertising is the solution. Digital marketing and advertising are marketing strategies that are generally used to promote goods and services to customers. Thus, people will be more enthusiastic which ends in increasing sales. The population and sample in this study came from 30 dealers with a total of 36 people. The data analysis technique used multiple linear regression with F test criteria and t test. The results show that digital marketing has a negative effect on sales. This is based on the results of the t-count on the digital marketing variable of -1.733 with a significance level of 0.093. Advertising has positive effect on increasing sales. This is based on the results of the t-count on the promotion strategy variable of 3.362 with a significance level of 0.001. Then simultaneously digital marketing and advertising also have a significant effect on increasing sales of Honda motorcycles at PT. Indako Trading Coy. Based on the results of the study f-count 5.659 with a significance level less than 5%, namely 0.008.]]>
<![CDATA[THE EFFECT OF PUBLIC SAVINGS AND DEPOSITS TOWARD CREDIT LENDING DURING PANDEMIC ]]>
<![CDATA[florencia hubert hubert]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.6
<![CDATA[Bank’s function to collect funds and provide loans to the public, therefore banks also need funds to carry out their functions. This research uses descriptive research method and purposive sampling technique. Data analysis used in this research are descriptive statistical test, normality test, heteroscedasticity test, multicollinearity test, autocorrelation test, multiple linear analysis test, t test, F test and coefficient of determination test. Based on the results of the research show that public saving has no effect and significant on lending, this can be seen from the results of partial hypothesis testing (t test) which shows tcount < ttable, namely -4.551 < 2.0243 and significant value < 0.05, namely with a value of 0.000 < 0.05. Based on this, the first hypothesis (H1) is rejected. Deposits have a significant effect on lending, this can be seen from the results of partial hypothesis testing (t test) which shows tcount > ttable, namely 13,398 > 2.0243 and significant value < 0.05, with a value of 0.000 < 0.05. Based on this, the second hypothesis (H2) is accepted. Community and deposits have a significant effect on lending, this can be seen from the results of simultaneous hypothesis testing (F test) which shows Fcount (166.311) > Ftable (3.25) with a significance of 0.000 <0.05, it can be interpreted that the third hypothesis (H3) accepted in other words, public savings and time deposits have a significant effect on lending simultaneously. Based on this, the third hypothesis (H3) is accepted.]]>
<![CDATA[The Effect of Organizational Citizenship Behavior and Good Corporate Governance on Employee Performance During the Covid-19 Pandemic (Case Study of Panin Dai-ichi Life Timor Branch) ]]>
<![CDATA[Caroline Tiofanny]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.12
<![CDATA[This study aims to determine whether Organizational Citizenship Behavior and Good Corporate Governance have significant effect on Employee Performance at Panin Dai-ichi Life Timor Branch. This study uses quantitative data methods and the data source is primary data. The population in this study are all employees who worked at Panin Dai-ichi Life Timor Branch. The sample in this study are permanent employees who work at Panin Dai-ichi Life Timor Branch in total of 30 respondents using purposive sampling methods. Data analysis and testing consist of validity test, reliability test, descriptive statistics, the classical assumption test, multiple regression analysis, partial hypothesis testing (T test) and simultaneous hypothesis testing (F test), and coefficient of determination test. The results of this study indicate that Organizational Citizenship Behavior has a partially significant effect on employee performance with a calculated T-count of 2.659 > T-table 2.048. Good Corporate Governance has a partially significant effect on employee performance with a calculated T-count of 4.423 > T-table 2.048. Organizational Citizenship Behavior and Good Corporate Governance simultaneously have a significant effect on employee performance with a calculated F-count of 40.741 > F-table 3.35 and a regression coefficient value of 73.3%.]]>
<![CDATA[EFFECT OF E-MARKETING AND E-COMMERCE TOWARD SMALL ENTERPRISES’ REVENUE IN FOOD SECTOR DURING COVID-19 PANDEMIC ]]>
<![CDATA[Cindy Angela]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.13
<![CDATA[This study aims to determine the effect of E-Marketing and E-Commerce on the revenue of micro-enterprises in the food sector during the Covid-19 pandemic. This study uses quantitative data methods and the source data is primary data. The population in this study were micro-enterprises in the food sector in Belawan City, Medan-Belawan District, amounting to 54 businesses. The sample in this study used purposive sampling with the criteria of business actors selling rice with a total of 30 samples. Data analysis and testing consisted of validity test, reliability test, descriptive statistics, classical assumption test, multiple regression analysis, partial hypothesis testing (t test) and simultaneously (F test), and coefficient of determination test. The data were analyzed by providing equations using the multiple linear regression analysis method. The results of the analysis give the equation Revenue = 10,411 – 088 E-Marketing + 558 E-Commerce + e . The results of this study indicate that E-Marketing has no effect and is not significant on the Revenue of Micro Sub Food Business based on a partial hypothesis test, namely the value of tcount > ttable with a value of -0.806 > 2.04841 and a significant value < 0.05, with a value of 0.427 > 0.05. The results of the analysis show that E-Commerce has a significant effect on Sub-Food Micro Business Revenue based on a partial hypothesis test, namely the value of tcount > ttable with a value of 8.936 > 2.0243 and a significant value of < 0.05, with a value of 0.000 < 0.05. The results showed that E-Marketing and E-Commerce had a significant effect on Sub-Food Micro Business Revenue based on the simultaneous hypothesis results, namely Fcount > Ftable with a value of 40.111 > 3.35 and a significant value of < 0.05, with a value of 0.000 < 0.05. The results of this study are supported by the value of R Square (R2) = 0.748 or 74.8%, which means that E-Marketing and E-Commerce simultaneously have an effect of 74.8% on the Revenue of Micro Sub-Food Business, while the remaining 25.2% of the Revenue tariff variable can be affected by other variables not examined in this study such as business location, capital, and price perception.]]>
<![CDATA[Influence of Social Media Advertising Experience on Affect, Intrusiveness and Recall: Moderating Role of Platform ]]>
<![CDATA[Safa Manala-O]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.14
<![CDATA[Social media advertising is now regarded as a necessary tool for brands to reach their consumers. Recent global reports disclose that companies are allotting billions of US Dollars for social media advertising on platforms such as Facebook, Youtube and Instagram. It is commonly thought that all social media platforms are experienced similarly, however new studies have shown that each platform is uniquely consumed and that affects how advertisements are perceived. This study examined the significant relationships among advertising experience, affect, intrusiveness and recall to determine their interrelation in the context of social media. It also examined the moderating effect of social media platform on these relationships. Findings reveal that advertising experience has a direct and an indirect influence through affect on advertisement recall. Social media platform was also found to significantly moderate this link. Intrusiveness was not found to be relevant. Findings of this study are crucial for companies to know that advertising across social media platforms does not yield the same, or even successful, outcomes in terms of advertisement recall. Some platforms are more likely to yield better advertisement recall because of how they are experienced by users and that affects the way they view and think about advertisements.]]>
<![CDATA[Effect of Capital Structure and Audit Committee on Earnings Management during Covid-19 on Public Companies in the Pulp and Paper Sector ]]>
<![CDATA[Jennifer Hawila]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.18
<![CDATA[This study aims to determine whether the Capital Structur and Audit Committee have a significant effect on Earnings Management during Covid-19 on public companies in the pulp and paper . The type of data used in this research is quantitative data and the data source is secondary data. The population in this study are pulp and paper subsector manufacturing companies listed on the Indonesia Stock Exchange as many as 9 companies for the 2020-2021 period. The sample in this study were 7 companies with purposive sampling technique. Data analysis technique using multiple linear regression analysis method. This analysis includes descriptive statistics, classical assumption test, multiple regression analysis, hypothesis testing through t and F tests, and coefficient of determination test (R Square). From this analysis, it is obtained that the multiple linear regression equation Earnings Management = 627.384.190.200,000 - 10.948.787.110,000 Capital Structure – 1.628.729.107.000,000 Audit Committee + e. The results of partial research shows that the Capital Structure has no effet and no significant on Earnings Management in pulp and paper sub-sector manufacturing companies listed on the Indonesian Stock Exchange where the tcount value is -0,592 > ttable 2.004879 and significant value < 0,05 which is 0,557 < 0,05 and Audit Committee has no effect and no significant on Earnings Management in sub-manufacturing companies. pulp and paper sector which is listed on the indonesia stock exchange where the value of tcount is -0,536 < ttable 2,004879 and significant value > 0,05 which is 0.594 > 0.05 . The results of silmutaneous research shows that the Capital Stuctur and Audit Committee have no effect and no significant effect on on Earnings Management in pulp and paper sub-sector manufacturing companies listed on the Indonesian stock exchange where the value of Fcount is 2,236 > Ftable 3,17 and significant value < 0,05 which is 0,791 < 0,05. The results of the coefficient of determination (R Square) show that 0,9% of the dependent variable in Earnings Management can be explained by the Audit Committee and Auditor Independence. While the remaining 99,1% is explained by other variables not examined in this study such as company size, institutional ownership.]]>
<![CDATA[THE EFFECT OF EASE OF TRANSACTIONS AND PROMOTIONS ON PURCHASING DECISIONS USING GOPAY E-MONEY PAYMENTS IN THE NEW NORMAL ERA (STUDY CASE ON DEAR BUTTER AT MALL PODOMORO MEDAN) ]]>
<![CDATA[stella Siaufanti]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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<![CDATA[This research was conducted with the aim of determining the effect of Ease of Transaction and Product Promotion on Purchasing Decisions using Gopay E-Money Payments in the New Normal era on Dear Butter at Podomoro Mall Medan. The research method used is quantitative descriptive survey research. The study used data collection techniques in the form of questionnaires. The population in this study was all customers who shopped at Dear Butter Mall Podomoro Medan with an uncertain amount. Using the Slovin Formula, the number of Customers Per ordinary day and weekend is multiplied by 4 weeks and multiplied by 2 months so that 720 respondents are obtained. Multiple linear regression research tests are used as an analytical tool to find out how the influence between independent and dependent variables is. This study also aims to help digital wallet companies in Indonesia, especially Gopay, by providing input for companies to determine the right steps to improve the factors that influence purchasing decisions. The results of this study show that both partially and simultaneously the variable Ease of Transaction and Promotion has a significant effect on Purchasing Decisions using E-Money Gopay in the New Normal era at Dear Butter Mall Podomoro Medan Variables of Convenience and Promotion are able to explain the variations that occur in Purchasing Decisions Using Gopay E-Money in the New Normal era at Dear Butter Mall Podomoro as much as 50%.]]>
<![CDATA[The Effect of E-Commerce Utilization and Tax Digitization on CV Citra Anggun Cosmetic's Performance During the Pandemic ]]>
<![CDATA[gabriella geby]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v1i1.21
<![CDATA[This study aims to determine the effect of the use of e-commerce and tax digitalization on the performance of CV Citra Anggun Cosmetics during the pandemic. The type of data used in this study is quantitative data, namely data obtained in the form of numbers. Source of data in the form of primary data. Primary data was obtained from the results of distributing questionnaires via google form to employees at CV Citra Anggun Cosmetics. The population in this study includes employees who work at CV Citra Anggun Cosmetics. The sample in this study uses a saturated sample, namely all employees who work in cv Citra Anggun Cosmetic. Data analysis and testing consisted of validity test, reliability test, descriptive statistics, classical assumption test, multiple regression analysis, partial hypothesis testing (t test) and simultaneously (F test) and coefficient of determination test. The results showed that E-commerce had no effect and was not partially significant on performance with a t-count value of 1.782 < 2.048, tax digitization had no partial effect on performance with a t-count value of 1.156 <2.048. E-commerce and tax digitization simultaneously have a significant effect on performance with an f table value of 7.514 > 3.35 and a coefficient value of 35.8%.]]>
