International Journal of Business and Quality Research
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
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<![CDATA[Literature Review Tax Minization, Tunneling Incentive, Debt Covenant, Bonus Mechanisms and Good Corporate Governance on Transfer Pricing ]]>
<![CDATA[Rio Baviga]]>;
<![CDATA[Afrizal Afrizal]]>;
<![CDATA[Wirmie Eka Putra]]>;
<![CDATA[Rico Wijaya Z]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[This research provides criticism of literature that examines and analyzes how Tax Minization, Tunneling Incentive, Deb Covenant, Bonus Mechanisms and Good Corporate Governance affect Transfer Pricing. The problem discussed in this research is to see the extent of the influence of Tax Minization, Tunneling Incentive, Deb Covenant, Bonus Mechanisms and Good Corporate Governance on Transfer Pricing. Based on the literature studied, there is an influence between Tax Minization, Tunneling Incentive, Deb Covenant, Bonus Mechanisms and Good Corporate Governance on Transfer Pricing.]]>
<![CDATA[Job Satisfaction Of The Millennial Generation Is Based On Leadership Style: A Systematic Literature Review ]]>
<![CDATA[Duki Adam]]>;
<![CDATA[Ade Irma Anggraeni]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
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<![CDATA[The aim of this research is to find out the role of leadership style in the performance and job satisfaction of the millennial generation. The Systematic Literature Review (SLR) method was used in this research. The review process begins with collecting 350 articles from the Google Scholar, DOAJ, and Science Direct databases, where in the final stage there are 21 journals that will go through a further analysis process. The results show that the role of strong leadership style in encouraging increased performance of millennial employees was found. The influence of effective leadership style on job satisfaction of the millennial generation can also be observed. Millennials tend to look for leaders who can provide direction, support and positive feedback in their work.]]>
<![CDATA[The Impact of Value-Based Leadership on the Commitment of Business Actors and the Performance of MSMEs in Purwakarta Regency ]]>
<![CDATA[Duki Adam]]>;
<![CDATA[Sudarto Sudarto]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[The aim of this research is to analyze the impact of values-based leadership on the commitment of business actors and the performance of MSMEs in Purwakarta Regency. This research aims to identify the extent to which ethical and moral values integrated into leadership styles can increase dedication, loyalty and motivation of business actors. The population in this study was 6324 MSMEs, using the Slovin formula and an error or inaccuracy of 5%. The number of samples used in this research was 221 MSMEs in Purwakarta Regency, West Java. SmartPLS is used in this research as a research analysis tool. The results of this research are that value-based leadership has no influence on the performance of MSMEs, values-based leadership has an influence on the commitment of business actors and the commitment of business actors has an influence on the performance of MSMEs.]]>
<![CDATA[The Role Of Digital Literacy On The Social Media Performance Of Batik MSMEs With Digital Capability As An Intervening Variable ]]>
<![CDATA[Reza Rahmadi Hasibuan]]>;
<![CDATA[Weni Novandari]]>;
<![CDATA[Refius Pradipta Setyanto]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[MSMEs are the most important pillar in the Indonesian economy. The contribution of MSMEs to the Indonesian economy with one of the MSMEs that supports the Indonesian economy is batik. Barlingmascakeb is one of the residencies that produces and sells batik throughout Indonesia. The aim of this research is to examine the influence of digital literacy on the social media performance of batik MSMEs which is mediated by digital capability. This type of research is quantitative, sampling uses purposive sampling. The number of respondents in this research was 149 Batik MSMEs who implemented digitalization and the analysis tool in this research used SmartPLS. The results of this research are that digital literacy influences social marketing performance, digital literacy influences digital capability, digital capability influences social marketing performance and digital capability mediates digital literacy on social media performance.]]>
<![CDATA[The Influence of Brand Image On Passenger Loyalty Through Acceptance Value Study On Low Cost Carrier Airline Passengers In Yogyakarta ]]>
<![CDATA[Adipura Danang Maulana]]>;
<![CDATA[Najmudin Najmudin]]>;
<![CDATA[Sudarto Sudarto]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[The airline industry is a highly competitive market, and understanding the factors that influence passenger loyalty is critical for airlines to maintain a sustainable competitive advantage. The aim of this research is to explore and understand the influence of brand image on passenger loyalty through value acceptance, with a focus on Low Cost Carrier airline passengers in Yogyakarta. This research aims to identify the extent to which the brand image of low-cost airlines influences passenger loyalty, as well as how the acceptance of value by passengers acts as a mediator in this relationship. This research will use a quantitative approach, by collecting data from a sample of low-cost airline passengers in Indonesia. Brand image is stated to have a significant influence on passanger loyalty, while the influence of brand image on perceived value and perceived value on passanger loyalty is stated to have no positive influence and is not significant, this is because LCC passengers are more focused on low prices than other factors.]]>
<![CDATA[Influence of Financial Technology Usage, Consumer Protection, and Financial Literacy on Financial Inclusion ]]>
<![CDATA[Cristia Cristia]]>;
<![CDATA[Juniati Gunawan]]>;
<![CDATA[Angelica Valerie Amaranydia]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[Financial inclusion is essential for the economic development and stability of a society, particularly in developing regions. The rapid advancement of financial technology (fintech), coupled with the necessity for consumer protection and enhanced financial literacy, plays a crucial role in promoting financial inclusion. This research aims to examine the factors influencing financial inclusion, focusing on the use of financial technology, consumer protection, and financial literacy among women aged 17-27 residing in Jakarta who have been using financial technology for at least one year. Data were collected via online questionnaires, resulting in responses 208 participants. The research employs a quantitative approach using method Partial Least Squares Structural Equation Modeling (PLS-SEM) and using Smart PLS 3 software for data analysis. The findings indicate that the use of financial technology, consumer protection, and financial literacy each have a significant positive impact on financial inclusion. The results support the hypothesis that these factors are critical in enhancing financial inclusion.]]>
<![CDATA[Marketing Communication Strategy Through Events In Increasing Brand Awareness Sentrum Space: English ]]>
<![CDATA[Ardhi Mulia Rahmat Wijaya]]>;
<![CDATA[Sumadi Sumadi]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[This research is entitled marketing communication strategies through events in increasing Sentrum Space brand awareness. Researchers conducted research on the marketing team at Sentrum Space. This research aims to identify, surface and assess the impact of implementing marketing communication strategies in growing brand awareness at Sentrum Space. This research was conducted on the basis of the digital marketing phenomenon, especially in terms of marketing communications in the coffee shop industry, which is widely implemented by competitors in the same industry. This research uses a qualitative approach with observation and interview methods with representative units of analysis to provide information and data relevant to the research topic. This research resulted in findings that marketing communication strategies through events can provide significant benefits in increasing Sentrum Space brand awareness by providing a platform to introduce the brand to a wider audience and create awareness of the products or services offered. Strong brand awareness helps differentiate Sentrum Space from competitors, where consumers tend to choose brands they know and trust. Events enable direct interaction with potential customers, building closer and deeper relationships, and reaching wider market segments. However, marketing communications and creativity that were less than optimal meant that its distribution was not widespread. The use of social media Instagram was deemed less effective in helping to carry out the event.]]>
<![CDATA[Influence of Regional Financial Independence and Audit Opinion on Corruption Levels in Local Governments ]]>
<![CDATA[Kartika Putri Hutabarat]]>;
<![CDATA[Juniati Gunawan]]>;
<![CDATA[Corina ak Joseph]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[The numerous disclosures of corruption cases involving local government officials and members of the local legislature indicate that corruption is severe at the regional level. The study aims to examine the influence of regional financial independence and audit opinions on the corruption level in the local government in Indonesia. Using secondary data from the Regional Government Financial Report, Summary of Examination Results by Audit Board of Indonesia, and the ruling in kracht of the Supreme Court, the study involved 542 regional governments for the period of 2022. The analytical method used is double linear regression using SPSS software version 26. The results of the research show that the regional financial independence has a significant negative influence on the level of corruption, while the audit opinions have no significant influence. The size of the local government has also been found to have a significant positive influence on the level of corruption. This research provides important insights into the efforts to prevent corruption at the local government level.]]>
<![CDATA[The impact of Marketing Agility on Marketing Performance: The Role of Competition as a Moderating Variable in the context of SMEs ]]>
<![CDATA[Wisanggeni Bagus Anggoro]]>;
<![CDATA[Najmudin Najmudin]]>;
<![CDATA[Sudarto Sudarto]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[This article discuss the importance of marketing agility to increase the marketing performance in the high level of competitiveness. Marketing agility known for usefullness to face the uncertian condition of the market. But lot of studies only implemented in the big company, only few research was done in the context of small business. This research collecting data from small business in the central java. Using the structured equation modeling the data was analyzed to get the result. The result shows that high competitiveness level will increase the impact of marketing agility on the marketing performance. This study has a limitation because the data only collected in vew resident in central java and only using cross sectional data, future research may try using time series data and expand the research area.]]>
<![CDATA[Role Of Generational Age Owners Of Smes In Development Of Marketing Agility ]]>
<![CDATA[Tiyan Fatkhurrokhman]]>;
<![CDATA[Weni Novandari]]>;
<![CDATA[Refius Pradipta Setyanto]]>
<![CDATA[ International Journal of Business and Quality Research Vol. 2 No. 03 (2024): International Journal of Business and Quality Research (IJBQR) ]]>
Publisher : <![CDATA[Citakonsultindo ]]>
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<![CDATA[The importance of marketing agility in facing rapidly changing market dynamics has become a major concern in modern marketing literature. Marketing agility, defined as an organization’s ability to respond quickly and efficiently to market changes, is considered a key success factor in complex and uncertain business environments. Small and medium-sized enterprises (SMEs) play a vital role in the national and global economy, but often face significant challenges in adopting marketing agility. This study aims to identify and analyze the influence of the age of SME owners on marketing agility. The main focus is to determine whether Generation Y SME owners exhibit higher levels of marketing agility compared to Generation X owners, as well as to evaluate marketing agility levels across various age groups of SMEs. The method used is an independent sample t-test, with data obtained through questionnaires administered to Generation X (born 1980-1990) and Generation Y (born 2000-2018) SME owners in the Kebumen Regency. The research findings indicate a significant difference in the ability to develop marketing agility between the two generational age groups. Generation Y SME owners demonstrate better abilities, with an average score of 85.5455, compared to Generation X, which has an average score of 68.1463. In conclusion, Generation Y SME owners exhibit higher levels of marketing agility than Generation X. These findings provide critical insights for designing more effective interventions to support the sustainability and growth of SMEs in the digital era.]]>
