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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
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Articles 12 Documents
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Search results for , issue "Vol 8, No 1 (2011)" : 12 Documents clear
Komodifikasi Perempuan dalam Iklan Televisi Fernandez, Primeiro Wahyubinatara
Jurnal ILMU KOMUNIKASI Vol 8, No 1 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.951 KB) | DOI: 10.24002/jik.v8i1.182

Abstract

Abstract: Women and sexual attraction is to be one weapon in the arsenal of the ads. In the version of AXE advertisement “Turun Harga”, the author indicates the presence of the commodification of women. This paper discusses how the signs set in them to communicate with the target and how the structure of the message that commodificate women. The method of analysis used in this paper is semiotics Greimasian combined with Marxian feminist perspective. Abstrak: Perempuan dan daya tarik seksual merupakan senjata dalam iklan. Dalam iklan Axe versi “Turub Harga”, peneliti mendapatkan sajian komodifikasi perempuan. Artikel ini mendiskusikan bagaimana tanda-tanda dirangkai untuk erkomunikasi dengan target dan bagaimana struktur pesan yang mengkomodifikasi perempuan. Metode analisis yang digunakan dalam penelitian ini adalah Semiotika Greimasian yang dikombinasikan dengan perspektif Feminis Marxisme.
Penggunaan Simpul-Simpul Komunikasi Sosial sebagai Strategi Kampanye Prihatini, Catharina Endah
Jurnal ILMU KOMUNIKASI Vol 8, No 1 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.255 KB) | DOI: 10.24002/jik.v8i1.183

Abstract

Abstract: Political campaign in Indonesia is usually expensive, and need lots of money to carry out. In contrary, refers to Kelik Sumrahadi’s, the Head of the Regent (Bupati), political campaign in Mayor Election in Purworejo 2005 is an exception. There’s only a small fund together with a strong support from grassroots have been proving about the power of opinion leader. Many grassroots giving empathic support with fund raising. Not only fund, they provide themselves to be a mediator or an opinion leader.Abstrak: Kampanye politik di Indonesia biasanya mahal dan membutuhkan banyak uang untuk penyelenggaraannya. Pengecualian terjadi pada kampanye Kelik Sumrahadi, dalam kampanye politik dalam Pemilihan Kepala Daerah di Purworejo tahun 2005. Hanya ada sedikit dana, didukung oleh kelompok akar rumput yang kuat untuk memunculkan kekuatan pemimpin pendapat. Banyak kelompok akar rumput yang berempati mendukung dengan memberikan dana. Tidak hanya dana,mereka juga juga menyediakan dirinya sebagai mediator atau pemimpin pendapat.

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