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Jurnal Ilmiah Mahasiswa FIB
Published by Universitas Brawijaya
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Core Subject : Education,
Jurnal Mahsiswa Fakultas Ilmu Budaya.
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Articles 13 Documents
Search results for , issue "Vol 6, No 3 (2014)" : 13 Documents clear
EXPLORING CHINESE CULTURE THROUGH CHINESE CULINARY IN NICOLE MONES’ THE LAST CHINESE CHEF AMALIA, RIZKY
Jurnal Ilmiah Mahasiswa FIB Vol 6, No 3 (2014)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

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Abstract

Keywords: Chinese culture, Dimensions of culture, Chinese culinary Food as the fuel of the body is an important thing in human’s life. However, the function of food can be seen in a broader context; it can reveal culture. This study is aimed to examine Chinese culture which is pictured through Chinese culinary in The Last Chinese Chef novel.Sociological approach to literature is used to analyze the novel. By using this approach, literary work is seen as the imitation of reality, thus it portrays culture as well. The understanding about culture and the dimensions of culture are also important to this study. The dimensions of culture that are discussed in this study are products, practices and perspective. Those three dimensions are completed each other in order to shape the culture.By applying the approach, this study finds that there are four cultural concepts that are exposed through Chinese culinary in The Last Chinese Chef. The first concept is harmony which can be applied in kitchen arrangement, food composition and flavor composition. The concept of harmony is important in Chinese culinary to balance the body and mind of the eater. The second concept is relationship. Eating together is Chinese’s way to make and strengthen their connection with others. The third concept is past time which can be seen through the cooks being traditional and the names of the food which have historical background. The last concept which is found is the concept of beauty. Chinese will not eat food that is not served beautifully.In conclusion, the practice and product of culture can be determinant in revealing the perspective behind it and it can be seen through something as mundane as food. For the next researcher, this novel still can be analyzed using psychological approach by focusing on the character’s personality.
KEHIDUPAN HIKIKOMORI PADA TOKOH TATSUHIRO SATO DAN TOROTORO DALAM ANIME NHK NI YOUKOSO KARYA SATORU NISHIZONO SURYA, MUKHAMAD NANDA
Jurnal Ilmiah Mahasiswa FIB Vol 6, No 3 (2014)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

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Abstract

Kata Kunci: Anime, Hikikomori. Kehidupan, masyarakat JepangSkripsi ini membahas tentang kehidupan hikikomori dalam anime NHK ni Youkoso. Hikikomori adalah suatu gejala dimana penderitanya mengurung diri lebih dari enam bulan di dalam kamar tanpa bersosialisasi dengan dunia pekerjaan dan sekolah, dan hanya berhubungan dengan keluarga. Serial anime NHK ni Youkoso ini menceritakan kehidupan para pemuda dan orang dewasa yang tinggal di sekitar kota Tokyo. Banyak gaya hidup yang berbeda dalam cerita ini namun tetap berfokus pada konsep menjadi hikikomori dan anime otaku. Sebagian besar karakter sering mengalami perasaan depresi dan kesepian.Topik pada penelitian ini membahas tentang hikikomori yang terjadi di Jepang, maka dari itu penulis menggunakan pendekatan sosiologi sastra karena sosiologi sastra merupakan teori yang membahas tentang masalah sosial yang terjadi di masyarakat yang terdapat pada karya sastra. Pada penelitian ini, penulis akan menggunakan teori dari Ian Watt (1989) pada poin kedua, yaitu sastra sebagai cerminan masyarakat. Dalam hal ini, penulis ingin meneliti pencerminan perilaku hikikomori yang ada di dalam masyarakat Jepang. Sumber data primer dalam penelitian ini adalah anime. Oleh karena itu, penulis menggunakan teori pendukung film Mise-en-scene untuk menganalisis adegan dalam anime NHK ni Youkoso yang menampilkan perilaku hikikomori dan penyebab terjadinya hikikomori.Hasil penelitian ini menunjukkan bahwa terdapat beberapa perilaku dan penyebab terjadinya hikikomori dalam anime NHK ni Youkoso. Perilaku hikikomori yaitu pleasure seekers, orang yang malas, komori dan kasus-kasus khusus. Sedangkan penyebab terjadinya hikikomori adalah masalah yang berhubungan dengan generasi mapan, keluarga, dan sekolah yang ditunjukkan oleh Tatsuhiro Sato dan Torotoro. Penyebab awal terjadinya hikikomori dimulai dari sekolah, pada saat seorang hikikomori melakukan tookoo kyohi. Hal ini didukung dengan sikap keluarga yang tidak peduli. Akhirnya, perilaku hikikomori semakin menjadi karena adanya fasilitas seperti televisi dan komputer yang diperoleh dari orang tua.
A SEMIOTIC ANALYSIS ON WHISKAS’S BIG CAT LITTLE CAT EDITION PRINTED ADVERTISEMENT NISA, NABILAH KHOIRUN
Jurnal Ilmiah Mahasiswa FIB Vol 6, No 3 (2014)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

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Abstract

Keywords: Semiotics, Whiskas, Big Cat Little Cat, printed advertisement. Advertisement can’t be separated with human life. It is a mass marketing technique which persuades the consumers to buy the product which is being advertised. The writer use Whiskas’s Big Cat Little Cat Edition printed advertisement to analyze. There are two problems of the study namely (1) What kinds of semiotic signs are used on Whiskas’s Big Cat Little Edition Printed Advertisement; (2) What is the meaning of each sign used on Whiskas’s Big Cat Little Edition Printed Advertisement.In this study, a qualitative approach by document analysis is applied  to analyze and identify the signs, find out the meaning of the sign and the relation between the slogan and the sign found in Whiskas’s Big Cat Little Cat Edition Printed Advertisement. The writer uses Peirce’s typology on sign in analyzing the dataBased on the result, the writer found that there are signs total by 69 signs consisting of 32 icons, 27 indexes and 10 symbols found in the advertisements based on Peirce’s typology of sign theory. Based on the study that has been conducted towards the printed advertisement of Whiskas’s, the iconic signs were mostly used. Each sign has the role to strengthen and support the idea of the advertisement. The logo of Whiskas and the slogan “feeding your cat’s insctinct” appears in almost all of the advertisement. They become the controller of the advertisement’s idea.The researcher suggests Faculty of Cultural Studies to provide more books about semiotic both in English and Bahasa Indonesia since there are only a few books available in the library. The next writers are also suggested to find out other research’s object such as billboard advertisement, TV advertisement, internetadvertisement, movie posters, political cartoons and so on to gain a better understanding in Semiotic.  

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