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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 399 Documents
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Generation Z Travel Behaviour and Changes in Travel MicroTrends Ni Ketut Wiwiek Agustina; Made Dewinda Yudi Astari
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.05

Abstract

Travel behaviour will drive a trend in the tourism industry. Microtrends are fast-moving trends that impact destinations, hotels, attractions, and other businesses in the travel industry. Travel behaviour changes based on several factors; one of these factors is generation. These changes will occur as Gen Z travel patterns continue to evolve.  This study aims to answer the characteristics, travel behaviour, and how the travel microtrends of Gen Z in Bali shape the present and future. The research method used qualitative with an exploratory study approach. Literature reviews, observations, and interviews are used to collect data. This study found that Gen Z will prioritise health factors, both environmental and mental health in the future. The study also found that Gen Z favours sustainable accommodation.
Tourism Consumption Trends Changing and Tourism Promotion After the Outbreak of Covid-19 Witsathit Somrak; Rathirat Khaewmesuan
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.01

Abstract

The COVID-19 outbreak has caused an unprecedented health crisis, had a significant economic impact on many worldwide sectors and transformed the tourism sector to unprecedented levels. Also, create new challenges and new development paths. The main findings show that online information sources gained weight over consulting friends and relatives. Except for specialised and advisory services, a significant advance in digitisation is expected, where online platforms will displace physical travel agencies. Additionally, technologies such as applications, e-payment, online check-in/out, and artificial intelligence (AI) may play an increasingly important role in the long term. Each trip is a self-organised “traveller” who fewer purchases a journey from the tour service provider “tourist”. Natural-based tourism, such as slow tourism, eco-tourism and adventure tourism, becomes the primary tourism forms. Marketing and promotional communications in safety, flexibility and hospitality that emphasise the understanding of personal risk and epidemic prevention stimulate the interest of tourists’ “tourists’ motivation”.
Sustainable Tourism During Covid-19: Literature Review and Research Agenda Punit Moris Ekka; Balamurugan Annamalai
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.03

Abstract

The work systematically reviews the articles published on sustainable tourism during the COVID-19 pandemic. The paper focuses on the current state of knowledge on sustainable tourism, identifies the relevant opportunities for successful implementation and development of sustainability in the tourism industry and gives future directions. Scopus and Web of Science databases were searched, and 184 papers were identified from 2020-to 2021. Each article was evaluated for the study's objective, the data collection steps, the data synthesis process, and the quality measures. The systematic review findings show an increasing interest in research on sustainable tourism adoption post-COVID-19 pandemic in the tourism industry. This is the very first article, which synthesises the published literature on sustainable tourism during COVID-19 pandemic, through Systematic Literature Review method. Our findings indicate that the applications of sustainability in tourism have been focused on all the tourism industry stakeholders. The study will be helpful to predict the extent of current and potential future pandemic effects on the tourism industry. It will also be beneficial for practitioners and policymakers to design new policies aimed at operational sustainability and capacity building of the tourism industry as an active recovery policy for counter-attacking the impact of COVID-19 on tourism.
A Systematic Review of Organizational Response to the COVID-19 in the Hospitality Industry Nidhi Nidhi; Rajib Lochan Dhar
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.02

Abstract

Pandemic COVID-19 has placed an unforeseen and unparalleled challenge to organizations worldwide. In an attempt to mitigate its consequences, the organizations have resorted to specific measures and adopted new mechanisms for their survival. This research encompasses a review of available literature on the “organizational responses to the COVID-19” focusing hospitality sector. It also assesses the impact of responsive measures on hospitality employees. Lastly, it addresses the new agendas for future research. Through a detailed assessment of data collected from 50 articles, the study explores the structural and functional changes introduced by the organizations to combat the challenges posed by outbreak of Pandemic COVID-19 and reviews the association between workplace response, including employees in the hospitality sector.
Effect of Fear on the Interrelationships of the Domains of Destination Image Felipe IV Pablo
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.03

Abstract

COVID-19 pandemic, which triggered fear, has affected the tourism industry globally, and Philippine tourism was not an exception. Gen Z travelers, an underexplored generation, are seen to play a key factor in tourism innovations. Further, destination image in the context of COVID-19 pandemic has not yet been widely explored. This study aims to investigate the effect of Filipino Gen Z’s COVID-19 fear on their perception of cognitive, affective, and conative image. Partial least squares structural equation modelling (PLS-SEM) revealed that Gen Z’s COVID-19 fear did not have a significant effect on destination image. Significant positive relationships among the destination image components were proven.  Affective image mediated the relationship between cognitive and conative images. The study contributes to the limited studies on Gen Z’s and their destination image perception during the pandemic. It encourages organizations and marketers to focus on Gen Z travelers to form positive destination image during the pandemic.
Role of Online Community Feedback in Creating the Image of Tourist Destinations Muhammad Muzamil Sattar; Fabiola Sfodera
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.06

Abstract

This study investigates the impact of user generated content on online platforms, mainly known as Online Community Feedback (OCF). This study aims to highlight the importance of OCF in developing destination image. Content and feedback given by past visitors are more trustworthy as compare to any other information sources including advertisements by site managers or information from government ministries. Based on this phenomena authors of this paper have categorized and analyzed the feedback and comments of past tourist of Gilgit Baltistan Region of Pakistan. Authors have adopted unstructured approach and manual approach to categorize the feedback into different parameters. Based on those, several recommendations are made to government officials and tourist site managers to bring improvements on the site so that future tourists may choose that place for their next visit. Top 5 places of Pakistan as per tripadvisor.com, were chosen for analysis and study.
Aesthetic Appeal and Beyond: Examining the Influence of Restaurant Interior Design on Bangladeshi Consumers’ Satisfaction and Revisit Intention Md. Tariqul Islam; Biswabhusan Pradhan; Uma Pandey; Siti Rahayu Hussin; Foong Yee Wong
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.05

Abstract

The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant industry is attracting guests with innovative and fascinating interior design. The purpose of conducting this study is to quantify the role of restaurants’ interior design on consumers’ revisit intention. Consumer satisfaction served as a mediator between restaurants' interior design and consumer revisit intention. An online survey was conducted on 393 Bangladeshi consumers to collect the data. The present study found a positive association among consumer satisfaction, restaurant interior design, and consumer revisit intention. This study contributes several theoretical and practical contributions for the academicians and the stakeholders of the restaurant industry.
English: English Banowati Azelia Putri Yuliawan; Bagja Waluya; Shandra Rama Panji Wulung
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.04

Abstract

This study aims to determine the effect of environmental beliefs on the intention to visit ecological site through ecotourism attitude. The location of this research was conducted in Ciletuh-Palabuhanratu UGGp. In this study, the exogenous variable used were environmental beliefs with ecotourism attitude as the mediating variable and intention to visit ecotourism as the endogenous variable. The type of this research uses descriptive and verification with explanatory research methods. The sampling technique used was purposive sampling, amounting to 460 respondents. The data analysis technique in this study used Structural Equating Modeling (SEM). The results of this study indicate that the description of environmental belief, ecotourism attitude, and intention to visit ecotourism are in a fairly good category. The findings in this study suggest that environmental belief variables indirectly influence the intention to visit visit ecological through ecotourism attitude. The research recommend both of tourists and Ciletuh-Palabuhanratu UGGp to increase environmental belief and ecotourism attitudes in order to create positive tourist visiting intentions.
A Destination Specific Analysis of Tourism Infrastructure in Kashmir Valley in the Course of Application of Composite Index Methodology GOWHAR AHMAD WANI
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.05

Abstract

The paper is empirical in the course of methodological contributions and policy implications. It studies the quantity of tourism infrastructure obtainable for destinations in the Kashmir Valley. For analysis, quantitative data were collected from the head offices of numerous departments facilitating infrastructure facilities. The Union Territory of Jammu and Kashmir is widely famous for its tourism potentials. Nevertheless, it needs to catch up in tourism infrastructure. The low quantity is visible in components and needs a comprehensive measurement to identify lags. Subsequently, identifying the significant areas of weakness required a scientific mechanism and an approach to remove such bottlenecks. Therefore, measurement of Infrastructure based on scientific methods is indispensable to identify the areas of inadequate facilities and to remove obstructions. Subsequently, composite index based analyses were adopted to compare and rank the quantity of Infrastructure of five popular tourism destinations. Tourism Infrastructure Index exposed disparity by dimensions and among the destinations. It is revealed that a low amount of Infrastructure is evident for most destinations and, therefore, affects the development of tourist places. So, the provision of sufficient quantity is recommended and depends upon the geospatial characteristics, nature and necessities of the destinations.

Page 40 of 40 | Total Record : 399

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