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Dr. Mohammad Arief, SE., MM.
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INDONESIA
Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Published by Universitas Trunojoyo Madura
ISSN : 19074824     EISSN : 25412655     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 152 Documents
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PERSEPSI MAHASISWA TERHADAP PELAYANAN PERPUSTAKAAN UNIVERSITAS TRUNOJOYO MADURA Fitri Jayanti; Nanda Tika Arista
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.292 KB) | DOI: 10.21107/kompetensi.v12i2.4958

Abstract

ABSTRACTCollege Library is one of the main supporting units in the effort to realize the vision and mission of a higher education activity. Based on these conditions, the role of the library is very dominant in order to foster insight into students as prospective graduates and competency of lecturers in order to carry out the Tri Dharma of Higher Education since the library is the heart of Higher Education. This research has described that, students' perception of Trunojoyo Madura University library services includes aspects of service personnel, aspects of facilities and infrastructure (completeness of library material collections, buildings / spaces, other supporting facilities), social conditions of the library's social environment (visitor interaction with library staff and between library visitors) and the security and comfort of the environment is "good". While the factors that influence the low quantity and quality of student visits to the Trunojoyo Madura University Library are in principle more caused by factors of lack of interest in reading students, the existence of other libraries scattered in each regional faculty and library, the availability of reading materials in bookstores , there are no regulations that require students to visit (academic prerequisites). Based on these conditions it is expected that in the future the Trunojoyo Madura University Library can become an international library 'through serious attention in better development efforts so that the vision and mission of the Trunojoyo Madura University can truly be realized.
PERAN ELECTRONIC WORD OF MOUTH DALAM MEMBANGUN CITRA DESTINASI GUNA MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN KE SUATU DESTINASI PARIWISATA Maftukhah Gustiani
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.594 KB) | DOI: 10.21107/kompetensi.v12i2.4962

Abstract

ABSTRACTThis study aims to determine the role of electronic word of mouth in building a destination image to influence tourist decisions to a tourism destination. This research is a research. This research method is qualitative descriptive. Data collection methods used are through literature studies from several journals. The results of this study indicate that the better the electronic word of mouth, the more tourists will decide to visit a tourist destination. Electronic word of mouth communication is very influential on consumers who are interested in the advice of people who already have experience with tourist destinations which then create a brand image of a destination and decide to visit because of curiosity over the reviews he saw through social media. The better the electronic word of mouth, the better the image of a tourist destination. In other words, the impression of tourists on tourist destinations can arise after viewing posts or reading comments on social media accounts about tourist destinations.
VIRAL MARKETING SEBAGAI MEDIA PEMASARAN SOSIAL DALAM MENDONGKRAK KESADARAN MASYARAKAT UNTUK BERPERAN AKTIF DAN BERGABUNG DENGAN ORGANISASI NON PROFIT/NIARLABA Yoshua Glennardo
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 2 (2016): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.792 KB) | DOI: 10.21107/kompetensi.v10i2.3524

Abstract

In the meantime, people’s concern for each other and environment has been decreased so drastically. People are become individualistic because people are race each other to become succed. People which good at business are thinking of themselves without any concern in the environment. Right now in Indonesia there are so much non profit organization that keep the environment safe. Not only the environment, they care about health, education, norm, etc. To aware participating in this non profit organization, a marketing strategy that effective are neede. Viral mraketing will be the marketing strategy that can be used to aware people be active and resolve that social problem.
MENGGUNAKAN “MEME” DALAM WORD OF MOUTH (WOM) UNTUK MENINGKATKAN BRAND AWARENESS Miyume Renata
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.344 KB) | DOI: 10.21107/kompetensi.v8i2.658

Abstract

   Technologies are increasingly sophisticated, making a lot of people use the internet to communicate. Now, word of mouth communication does not have to meet face to face but can be done through viral marketing or via the internet. Viral marketingcan attract consumersthrough the Internetsuch aspicturesandvideos.Today, viral marketing is popular with meme. Meme is a unique idea in the form of pictures, videos, hashtags, and so on. With the popularity of memes, word of mouth communication may vary and further increase consumer brand awareness. 
PENGARUH COUNTRY OF ORIGIN PERCEPTION, PERCEIVED QUALITY DAN PROMOTIONAL MIX TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA SMARTPHONE BUATAN INDONESIA) Ni Made Rastini; I Nyoman Nurcaya
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v12i1.4948

Abstract

ABSTRACTThis study aims to analyze the influence of Country of Origin Perception, Perceived Quality and Promotion on Brand Image and Purchase Intention. Then to analyze whether Brand Image always affect consumers to make purchases of products especially smartphones made in Indonesia. To achieve that goal used as many as 125 respondents taken by purposive sampling with questionnaires as a method of data collection. The data is processed by means of analysis of Structural Equation Modeling. The results show that Country of Origin Perception, Perceived Quality and Promotion affect Purchase Intention either without or through Brand Image. Thus, it is suggested that Indonesian smartphone business players are expected to increase their promotion intensity and product performance in order to be able to build a consumer brand image that will ultimately affect the buying interest of Indonesian smartphone consumers.
KAJIAN TERHADAP FAKTORYANG MEMPENGARUHI IMPULSE BUYINGDALAM ONLINE SHOPPING Yosy Cynthia Miranda
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.665 KB) | DOI: 10.21107/kompetensi.v10i1.3424

Abstract

Purchase impulsively already become a lifestyle nowadays. Supported by increasing advanced in information technology, make impulse buying not only happen at retail stores, but also on online shopping. Now, online shopping has become a part of public life. Consumers can get many benefits if they make a purchase via online. a lot of convenience and promotion they could find if they shop via online that they would not find if they shop directly in retail stores. That is what causes counsumers start to move for shop via online. Therefore,, marketers,  start to applying strategies for increasing sales in online shopping by using impulsive consumers character. For that, marketers should be knowing what factors are effective can increase consumers buying interest impulsively in the sales online. In previous researches, known fact that external factor have a dominant influence for increasing consumers buying interest impulsively than internal factors. External factors which influence impulse buying on online shopping consists of service quality and promotion. While internal factors which influence impulse buying on online shopping consists of positively emotional and gender.positively emotional factor and gender factor are based on consumer self so, online seller can not  directly influence consumers buying interest because consumers may not be interacted directly with virtual shop attribute.
ANALISIS KEAMANAN PERUSAHAAN SESUDAH PENERAPAN UNDANG-UNDANG KAWASAN TANPA ROKOK PADA INDUSTRI ROKOK YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) R.Gatot Heru Pranjoto
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 1 (2014): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.143 KB) | DOI: 10.21107/kompetensi.v8i1.649

Abstract

   The focus of this research is the security level of the cigarette industry in Indonesia, which is listed on the Indonesia Stock Efe five years after the Law on Non-Smoking Area , while the sample of the research firm selected by purposive sampling , the cigarette industry is listed on the Indonesia Stock Exchange ( IDX ) per 1 January 2008 to December 31, 2012 , which publishes its financial statements every year for 5 years . The purpose of this study was to determine the security level of the cigarette industry in Indonesia After Implementation Act Non-Smoking Area .From the results of the analysis indicate that the value of Z score that is safe cigarette industry is PT HM Sampoerna Tbk and PT Gudang Garam Tbk , because it has a Z Score values from 2008 to 2012 , over 3 , PT Bentoel International Tbk was classified as not bankrupt but not safe , because it has a Z score values fluctuate between 1.81 to 3 , while the tobacco industry 's financial performance shows that the company's ability to meet short- term kewajibaqn memadahi , enterprise effectiveness in using resources well enough , but for Bentoel International Tbk PT needs to be improved . Profitability cigarette industry listed on the Stock Exchange Act after Smoking Zone has increased . 
PENGARUH RELEVANCE, PERCEIVE USEFULNESS, PERCEIVE EASE OF USE PADA SIKAP TERHADAP PENGGUNAAN LAYANAN SISTEM INFORMASI E-DISHUB SURABAYA Dini Fatmawati; Santirianingrum Soebandhi; Agus Baktiono
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 1 (2017): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.451 KB) | DOI: 10.21107/kompetensi.v11i1.3657

Abstract

This study aimed to analyze the effect of relevance, perceive usefulness and perceive ease of use on attitudes towards using information system services provided by e-Dishub Surabaya, especially on KIR test information content at PKB Tandes UPTD region. This study used quantitative method with a questionnaire for data collection. Sample in this study was the people who were doing KIR testat UPTD PKB Tandeswith total of 100 respondents. Data were analyzed using multiple linear regression analysis. Results showed that all hypotheses proposed were supported. Means that relevance, perceive usefulness, perceive ease of use have significant effect, partially and simultaneously, on attitude towards using e-Dishub application.
BRAND ASSET VALUATOR (BAV) ACHETYPES: PENTINGNYA KESELARASAN WARNA DAN KEPRIBADIAN MEREK DALAM WEB DESIGN Natarina Setyaningrum
Kompetensi (Competence : Journal of Management Studies) Vol 9, No 2 (2015): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.2 KB) | DOI: 10.21107/kompetensi.v9i2.1626

Abstract

Technology is growing rapidly, the number of website also increase from year to year. Color is one of the important aspect in marketing, but some people not understand the important of color theory. Colorin web design can affect consumers on how they look a brand personality. Theory Young and Rubicam tell about Brand Asset Valuator (BAV) Archetypes. This valuator measures how good is a brand personality. BAV Archetypes devided in two characteristic, good and shadow. This research, examine about how important color harmony and brand personality in web design.
PERKEMBANGAN KINERJA KEUANGAN BANK UMUM SYARIAH DI INDONESIA PADA TAHUN 2009-2014 Sasmita Claudia Pontoh
Kompetensi (Competence : Journal of Management Studies) Vol 9, No 1 (2015): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.71 KB) | DOI: 10.21107/kompetensi.v9i1.1413

Abstract

Nowadays sharia commercial banks have grown.  The purposes of this paper was to see the development of sharia commercial banks from 2009-2014. The development of the financial performance of sharia commercial banks in Indonesia were not thrive and impressed as stable and not increased. Financial ratios indicate that sharia commercial banks were not experiencing rapid growth. Total asset of sharia commercial banks have increased every year. Sharia commercial bank’s market share is 5% of the total assets of bank nationwide.

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