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JBTI : Jurnal Bisnis : Teori dan Implementasi
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20857721     EISSN : 26220733     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis: Teori dan Implikasi (JBTI) merupakan jurnal ilmiah berkala (setahun dua kali). Tujuan utama jurnal ini adalah untuk mendiseminasi artikel ilmiah dalam bidang bisnis, yang memiliki fondasi teori dan implemetatif. Berkaitan dengan hal tersebut, artikel yang dipublikasikan harus berkaitan dengan ilmu manajemen bisnis dan akuntansi keuangan terutama yang terkait dengan praktek bisnis.
Arjuna Subject : -
Articles 14 Documents
 1   2 
Search results for , issue "Vol 12, No 1 (2021): April 2021" : 14 Documents clear
The Effect of Green Marketing Strategy on Customer Loyalty Mediated by Brand Image Kewakuma, Angeline Stella Ventari; Rofiaty, Rofiaty; Ratnawati, Kusuma
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10691

Abstract

This research aims to know the role of brand image to mediate the influence of green marketing on The Body Shop brand loyalty of beauty products. This research was conducted with 150 respondents in the city of Malang and used the purposive sampling method. Methods of data collection used a questionnaire distributed through google forms. The data analysis technique used was Structural Equation Model (SEM) with Partial Least Square (PLS) approaches. Based on the results, green marketing had a positive and significant impact on brand image. Green marketing had a positive and significant impact on consumer loyalty. The brand image had a positive and significant impact on consumer loyalty. The brand image could significantly mediate the influence of green marketing on consumer loyalty beauty products of The Body Shop. These results revealed that the greater the green marketing gained and perceived by consumers was, the greater the sense of brand image and consumer loyalty arose from The Body Shop’s consumers.
The Determinants of Dividend Policy (an Empirical Study on Manufacturing Companies Listed on the Indonesia Stock Exchange 2016-2019 Period) Nurni Arrina Lestari; Ade Sudarma; Antony Antony
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.11761

Abstract

This research aims to analyze the factors that affect the company’s opportunities to distribute dividends, and based on those opportunities, this research further identifies the factors that affect the size of dividends to be distributed by the company. The research sample was taken from manufacturing companies listed on the Indonesia Stock Exchange for 2016-2019. The regression models used were logistic regression to analyze the variables affecting the company’s opportunities of dividends and multiple linear regression to analyze the variables affecting the size of the dividends to be distributed. This research finding revealed that the variables affecting the company’s opportunities of distributing dividends were profitability, liquidity, and company size. However, of the three variables, only profitability affected the size of the dividend distributed by the company.
Implementation of Business Continuity Planning Methodology in Making Business Continuity Planning Documents at PT. XYZ Fikri, Ahmad Maulana; Fachrureza, Faisal; Octaraisya, Nadine; Agustyana, Nur Amalia; Putra, M. Gilvy Langgawan; Amalia, Dwi Nur
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10854

Abstract

PT. XYZ is a company engaged in the communication sector. As a company with a national scale, PT. XYZ has various risks that must be faced, ranging from natural disasters, human disturbances, and disruption due to technology. The existence of disruption risks can disrupt the company's operational activities. A business continuity plan document is created to find out what steps the company must take to minimize damage due to disruption. Making a business continuity plan or BCP starts from the project initiation stage, risk assessment, business impact analysis, mitigation strategy development, plan development, training, testing, auditing. The results obtained from this research are in the form of BCP documents used by PT. XYZ in response to a disturbance. With the BCP, PT. XYZ can respond to a disruption that occurs and quickly restore business operations.
The Effect of the Use E-Commerce in the Sales Process on the Interest of Student Entrepreneurs Septylyta Rahmita Putri; Muhammad Husin Nur Muzakki
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.11242

Abstract

This research stems from several issues that occur in the world of the digital economy in the use of e-commerce which is currently developing. In this study, we want to know the effect of using e-commerce in the sales process on interest where the research method is directed to determine cause-and-effect relationships based on observations of the effects that occur and look for factors that cause them through the collected data. N 1 Seyegan. The sample in this study requires 100 student respondents to facilitate data processing. From the results of data processing, it was obtained an analysis that the use of e-commerce media in the growing interest in entrepreneurship at SMA N 1 Seyegan had a positive and significant effect. And seeing the sales process is able to foster interest in entrepreneurship among class XII students at SMA N 1 Seyegan has a positive and significant effect.

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