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Rahmat Heru Setianto
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 11 No. 3 (2018)" : 6 Documents clear
CEO Education, Financial Decision and Firm Performance Rahmat Setiawan; Lila Gestanti
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.163 KB) | DOI: 10.20473/jmtt.v11i3.10133

Abstract

Many previous studies have shown that the number of CEOs holds MBA is still low and less dominating. We analyze the effect of CEOs with MBA degree on funding decision, investment decision and firm performance. Using 38 manufacturing companies that listed on Indonesia stock exchange during 2010-2017 analyzed with multiple linear regression. We find that CEOs with MBA degree significantly have lower interest-bearing debt, higher capital expenditure and higher return on asset than companies with non-MBA CEOs. These research results provide information to shareholders and management of manufacturing companies to consider and provide equal opportunities to hire MM-MBA CEOs.
Pengaruh Komunikasi Pemasaran Perusahaan terhadap Kesadaran Merek Pelanggan Dita Amanah; Dedy Ansari Harahap
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.223 KB) | DOI: 10.20473/jmtt.v11i3.9789

Abstract

The purpose of this study is to describe the effect of corporate marketing communications on customer brand awareness. Marketing communications should be done by the company to introduce or notify their products to customers. It can be done when the company introduces new products or products that are already on the market. Marketing communication also called promotion can be done through advertising, sales promotion, personal sales and publications. The method tried to compare the previous study and journals. The findings from previous studies show that marketing communications can shape brand awareness for customers. When a customer knows that a product will be launched or is already in the market, then the customer is aware and finally buys if the product matches their needs or desires. Brand awareness needs to be built in the minds of customers in order to be aware of the existence of the brand so that customers can identify brands into certain product categories.
Pelaksanaan Bauran Promosi pada Produk Beras untuk Meningkatkan Omzet Penjualan (Studi Pada PT. Nazar Bahana Persada) Merita Bernik; Mochammad Bima Ramadhan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.423 KB) | DOI: 10.20473/jmtt.v11i3.9962

Abstract

Rice is the main food for the population of Indonesia. Many types of rice products have been marketed. The more diverse rice products are, the more promotion is needed to inform the advantages of a rice product compared to others. PT. Nazar Bahana Persada is one of the companies that produce rice products, but still uses traditional methods of marketing their products. PT. Nazar Bahama Persada must be able to improve the promotion strategy carried out so that it will increase its sales turnover. The method used in this study is a descriptive method that will provide an overview of the implementation of the promotion mix on rice products. The data used are primary data through observation and interviews and secondary data in the form of virgin obtained from the company. The promotion mix implemented by PT Nazar Bahana Persada is personal selling, direct marketing, advertising and also implementing CRS. The promotional impact applied by the company to the sale of rice products in 2017 increased by 44.75%, while the sales turnover increased by 50.41%.
Pengaruh Keadilan Organisasi dalam Penilaian Kinerja terhadap Kepuasan Penilaian dan Kinerja Karyawan Masrukin Masrukin; Musa Hubeis; Hari Wijayanto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.404 KB) | DOI: 10.20473/jmtt.v11i3.10611

Abstract

Since 2012, management of PTPN V Pekanbaru implemented a new system of performance appraisal, named Competency-Based Performance Management (CBPM) for replaced the earlier system. The difference between CBPM and the earlier system is CBPM use a set of measured performance indicator, while in the old system, performance appraisal done by graphic rating scale method. One of performance appraisal effectiveness indicator is organizational justice on performance appraisal. The purpose of this study is to analyze organizational justice in performance appraisal and their influence on satisfaction toward performance appraisal and employee’s performance. Data collected from 196 respondents from managerial employee by a set of online questionnaire with purposive sampling’s technique. Descriptive analysis carried out by mean value’s analysis and range’s criteria analysis. Hypothesis testing has done by Structural Equation Modelling-Partial Least Square (SEM-PLS) analysis. The descriptive analysis shows that organizational justice in the performance appraisal had run well and the employees had satisfied toward the performance appraisal. SEM-PLS analysis shows that organizational justice in performance appraisal effect to satisfaction of performance appraisal and employee’s performance significantly. Satisfaction toward performance appraisal does not play a role in mediating the influence of justice in the performance appraisal to employee performance
Customer Perception of Bandung City Societyon E-Money Usage for the Highway Service Payment Michael Tanu; Rita Komala Dewi; Heni Iswati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.347 KB) | DOI: 10.20473/jmtt.v11i3.10024

Abstract

E-commerce has been used in many business transactions because of its practicality and easiness for the users. In addition, it also provides easiness in control. The use of electronic money (e-money) as a non-cash payment alternative has a huge potential in decreasing the use of cash money. E-money provides faster and more comfortable transactions compared to the cash money, especially for the small-amount transactions. With e-money, every transaction is simpler, cheaper, and easier both for the buyers and sellers. One of the government interventions has recently been that every highway transaction can only be paid using e-money. This policy has resulted in a various response from the consumers or society at large. This research is aimed at exploring the perception of the consumers or society in Bandung on e-money policy for highway service payment. The method used in this research is a descriptive method. The data collection techniques used are literature study and questionnaire distributed to 100 respondents who ever used e-money in their transaction. The results of this research showed that the implementation of e-money is already good. But, there are some constraints in the aspect of service and technology. Those things are based on the measurement using the basic model of Technology Acceptance Model (TAM).
Analisis Faktor-Faktor yang Memengaruhi Turnover Intention (Studi Kasus Pada Divisi News Gathering Mnc Media) Endang Gunawan; Anggraeni Sukmawati; Aida Vitayala
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (767.176 KB) | DOI: 10.20473/jmtt.v11i3.11338

Abstract

This study to analyze the effect of workload on turnover intention, workload on job satisfaction, competence on job satisfaction, competence on turnover intention, training on job satisfaction and job satisfaction on turnover intention. Data was collected through interviews using a questionnaire. Respondents in MNC Media division news gathering employees numbered 202 people. The analytical method used in this study is Structural Equation Modeling (SEM) which is processed using AMOS 22. The results of this study indicate that workloads have a significant effect on decreasing job satisfaction. Besides that the workload increases the desire to get out of work or company. Training has the effect of increasing job satisfaction from employees towards their employment. Employee competencies are known to have a positive influence on satisfaction but negative on turnover intention. While job satisfaction has a positive influence on turnover intention, the lower the job satisfaction, the higher the desire to get out. 

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