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Rahmat Heru Setianto
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jmtt@feb.unair.ac.id
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+6231-5033642
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jmtt@feb.unair.ac.id
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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Jawa timur
INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010" : 6 Documents clear
Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian Happy Sandra; Jony Oktavian Haryanto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.121 KB) | DOI: 10.20473/jmtt.v3i3.2406

Abstract

This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method. Data analysis techniques used confirmatory factor analysis and structural equation modeling with software LISREL 8.80. The results showed that heritage ads significantly influence brand awareness but not for brand trust and intention to buy. On the other hand, brand awareness significantly influences brand trust as well as intention to buy. Furthermore, brand trust significantly influences intention to buy. Thus, a service provider needs to develop heritage advertising as its function to develop brand awareness which finally create intention to buy. A service provider has to maintain and develop brand awareness because it will create brand trust and intention to buy.
Persepsi Etis Pelaku Akuntansi Terhadap Praktik Manajemen Laba Berdasarkan Profesi Akuntansi Dan Jender Komala Inggarwati; Arnold Kaudin
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.828 KB) | DOI: 10.20473/jmtt.v3i3.2407

Abstract

Managerial discretions in accounting and presures from stakeholders encourage earnings management. Such a practice creates ethical problems in business. The purpose of this study is to observe ethical perceptions in earnings management from acountants, both academics and profesional accountants, and ethical perceptions based on gender. Earnings management is classified into manipulation in accounting activity and in operational decision making. This study covers 156 subjects consists of 65 professional accountants from three public accountant firms and five companies and 91 academics from two universities in Central Java. Seven questions/cases adopted from Merchant (1989) and Fischer dan Rosenzweig (1995) were introduced to subjects and subjects were asked to assess whether it was ethical or not on a scale of 5 where 1 indicates the most ethical and 5 indicates the most unethical. The findings show that academics see manipulation in operational decision making as less ethical compared to practitioners while practitioners see manipulation in accounting as less ethical. Furthermore, practitioners see manipulation in operational decision as more ethical than manipulation in accounting while for academics there is no significant differences. Finally, there is not any significant difference on the ethical perception between female and male
Queue Analysis System For Improving Efficiency Of Service Josep Indra; Haryadi Sarjono
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.378 KB) | DOI: 10.20473/jmtt.v3i3.2402

Abstract

This research aim to know how much most effective car queue done by PT. KAM, in Jakarta, a company moving to gives car repair service (car workshop) which during the time provide 6 kinds of service facility (M), whether with facility and employer addition will result maximal advantage. method of Research used is descriptive method with research Type of Case Study, while its Variable is probability no unit / people in system (Po), the total customer staying in queue system (Ls), mean of customer time await in queue system (Ws), total mean of customer stay in queue (Lq), and mean time of customer await in queue (Wq). Result of this research is adding one kind of server without officer of company may get advantage equal to Rp. 10.136.000 compared to add one server and one officer. Advantage obtained is equal to Rp. 8.936.000.
Prediksi Kebijakan Utang, Profitabilitas, Likuiditas, Ukuran, Dan Status Perusahaan Terhadap Kemungkinann Penentuan Peringkat Obligasi: Studi Empirik Pada Perusahaan Yang Menerbitkan Obligasi Di Bursa Efek Indonesia Bram Hadianto; M. Sienly Veronica Wijaya
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.271 KB) | DOI: 10.20473/jmtt.v3i3.2403

Abstract

The aim of this research is to know the prediction of debt policy, profitability, liquidity, size, and firm’s status on bond rating, and to find the accuracy rate for classifying companies that have investment grade of bond rating and non investment grade of bond rating based on these given factors. We employ logistic regression model as data analysis method. Our sample is taken fromIndonesian Bonds Market Directory (IBMD) in the year of 2008 which collected by purposive sampling method. There are 105 listed bond’s issuers until 2008. In our observation, there are 3 issuers that have no bond rating so that we use only 102 issuers as the sample. The results show that profitability is the only explanatory variable which has significant impact on bond rating with positive sign and the accuracy rate of debt policy, profitability, liquidity, size, and firm’s status to classify bond issuer category are as high as 85.3%.
Upaya Membangun Strategic Marketing Outcomes Berbasis Pada Relationship Marketing Dan Power Alimuddin Rizal Riva’i
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.814 KB) | DOI: 10.20473/jmtt.v3i3.2404

Abstract

This study is developed by proposing a grand theoretical model and empirical models: The impact of Coercive Power in Relationship Marketing and Strategic Marketing Outcomes based on Relationship Marketing Theory and Power-Dependence Theory. Spesifically, to investigates the issue of power in business-to-business relationships and the impacts of coercive power to the key variables in the Commitment-Trust Theory (Trust, Relationship Commitment, Cooperation); to integrate Relationship Outcomes variables (loyalty, strong relationship, positive word of mouth) as a value of lifetime relationships, and to builds the strategic marketing outcomes (cooperation synergy, competitive positional advantages, marketing performance). This study was conducted by proposing three empirical models and was tested successfully on Indonesia tourism industry. There are 190 respondents as managers of tourism organization. The data was tested using several statistical tools such as SPSS and Structural Equation Modeling (SEM). The finding of this research are as follows :(1) Coercive Power has no significant association between trust, and positive-significant between relationship commitment and cooperation; 2) This study shows that the coercive power does not destroye a relationship but has a capability to control the interaction process; (3) This suggests that there are other variables of driving relationships besides the trust-commitment-based relationships suggested by Morgan dan Hunt (1994). There are both trust-based and power-based relationships.However, coercive power it self is not found to be driver of relationship outcomes. The Suggested coercive power and trust are the relationship bases of relationship marketing; (4) Value of Lifetime Relationships (Loyalty, Strong Relationship, Positive “WoM”) as a relationship outcomes, and important variables cause to grow up cooperation synergy. This is one spesific research finding.; (5) and the last, The Cooperation Synergy as an important variable will in crease the competitive positional advantages and marketing performance. The result of the study is important to develop and maintain relationship with stakeholders (partners, competitors, complementary organization) in tourism industry which based on market-based views and resources-based views. This integrated approach can achieve greater outcomes in relationship marketing of business-to-business relationship activities. In tourism policy, it is important to formulate “The Grand Tourism Strategy Based on Local Resources and Cultures”.
Analisis Dampak Kepemimpinan Transaksional Dan Transformasional Terhadap Pembelajaran Organisasi Pada Pt Bangun Satya Wacana Surabaya Irra Chrisyanti Dewi; Nuri Herachwati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.741 KB) | DOI: 10.20473/jmtt.v3i3.2405

Abstract

This study links the important field of management research empirically, namely the various scope theory of leadership and organizational learning process. Specifically, this study discusses three things: 1) the impact of transactional leadership, and 2) transformational leadership on organizational learning processes, and 3) whether the influence of transformational leadership is stronger than transactional leadership. The results show that transactional leadership is more powerful in explaining variation and change of employee behavior toward organizations learning, compared with transformational leadership. Ability of transactional leadership style explain variations of organizational learning and change by 10.2%, whereas the ability of transformational leadership style explain variations of organizational learning and change of 5.9%. These findings depict an exchange-based approach to leadership and employee needs to do the job, it will be better to create the employee to make the learning process both in the process of information acquisition, information distribution, information interpretation, and creating changes in behavior and knowledge of employees.

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