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INDONESIA
Komuniti : Jurnal Komunikasi dan Teknologi Informasi
Published by Universitas Muhammadiyah Surakarta
ISSN : 2087085X     EISSN : 25495623     DOI : -
Core Subject : Social,
Social Sciences
Komuniti : Jurnal Komuniti is a scientific journal that publishes scientific research papers/articles or reviews in the field of Communication and Media. The scope of this journal includes communication as social science, mass communication, technology communication, communication and networking, media and communication.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Volume 11, No. 2, September 2019" : 12 Documents clear
Komodifikasi Masyarakat Tontonan dalam Demo Tolak RKUHP dan Revisi UU KPK Khairul Syafuddin
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 11, No. 2, September 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v12i2.10640

Abstract

Indonesian students on 23 September 2019 then showed forms of opposition to the RKUHP and the Revision of the KPK Law. They show this through the appeals written on the poster during the demonstration. One of the locations that became a meeting point in Gejayan, which is famous for #gejayanmemmon. The purpose of this study is to study how members of the media publish and carry out the commodification of the evaluation measures. The method used in this research is content analysis. Researchers collected some of the content produced by students and posted on the online news web. from the content, then the study conducted an analysis using public spectacle theory from Guy Debord and the commodification of Vincent Mosco. The results of this study indicate that the media are taking advantage of this action by making their action a spectacle for the public. That way the media can get success from the demonstration with a fairly low economic capital, because all the content of the demonstration that has been done has spread through social media. Enough media to sample the content available on social media.
Self Presentation 4.0: Strategi Personal Branding di Ruang Virtual Mutia Rahmi Pratiwi
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 11, No. 2, September 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v12i2.9158

Abstract

Youtube is one of the popular social media for the younger generation. The results of research conducted by the Indonesian Economic Forum in 2018, Youtube is called the number one most active social media platform with a percentage of 43%. Youtube content presents music, videos, games, vlog content. This research explains the personal branding strategy through YouTube. From the beginning of its appearance until 2019, KIFLYF TV became a Youtube channel which has 1.5 million subscribers. The research method used is the Ethnographic Content analysis method, namely text analysis and interviews with KIFLYF TV members. The results showed that KIFLYF TV utilizes YouTube as a personal branding through self-presentation strategies, namely ingratiation, self-promotion, exemplification, supplementation. The specificity of content owned by KIFLYFTV begins with the use of tagline, the main characteristic of the concept is friendship and social media optimization that is owned by involving other YouTubers.

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