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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi e-Jurnal Apresiasi Ekonomi
Wiry Utami
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN ELEKTRONIK PADA LOYALITAS ELEKTRONIK (KEPUASAN ELEKTRONIK SEBAGAI VARIABEL MEDIASI DAN KEPERCAYAAN YANG DIRASAKAN SEBAGAI VARIABEL MODERASI) Wiry Utami
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 3, No 6 (2017): Vol III No. 6 Oktober 2017
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v3i6.405

Abstract

This research examine the influence of electronic service quality that consist of fourdimensions are efficiency, system availability, fulfillment and privacy on electronic loyalty, withelectronic satisfaction as mediating variable, perceived trust as moderating variables. Datafor this research were collected by offline and online survey and administered to 237 respondents.The hypothesis testing was conducted using multiple regression analysis, simple regressionanalysis, hierarchical regression analysis.Findings of this study indicate that efficiency, system availability, fulfillment of electronicservice quality are strongest predictors of electronic satisfaction, whereas privacy has no positiveinfluence on electronic satisfaction. This study confirms that electronic satisfaction has stronginfluence on electronic loyalty. Electronic satisfaction also partially mediation the positiveinfluence of efficiency and fulfillment on electronic loyalty. This study reveals that perceived trusthas no moderating role in the influence of electronic satisfaction on electronic loyalty.Keywords : online shopping, electronic service quality, perceived trust, electronic satisfactionand electronic loyalty
PENGARUH PERSEPSI KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KREATIVITAS DOSEN DENGAN EFIKASI DIRI KREATIF SEBAGAI PEMEDIASI Elfitra Azliyanti; Purbo Jadmiko; Wiry Utami
Jurnal Apresiasi Ekonomi Vol 8, No 3 (2020)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.542 KB) | DOI: 10.31846/jae.v8i3.330

Abstract

AbstractThis study aims to identify and analyze the role of perception of transformational leadership and creative self-efficacy of employee (lecturer) creativity. The research methodology used is explanatory research through hypothesis testing. The object and population of this study are Bung Hatta University Lecturers. The sampling technique used was purposive sampling with sample criteria was Bung Hatta University Lecturer who had working period  more than 1 (one) year (n = 170). The data analysis technique in this study use SEM-PLS (Smart PLS). This study consists of three hypotheses and the research results obtained from the study of perceptions of transformational leadership has no effect on employee creativity, Creative self-efficacy has a positive effect on employee creativity and creative self-efficacy mediates the relationship of perception of transformational leadership on employee creativity.Keywords : perception of transformational leadership, employee creativity , Creative self-efficacy
Co-Authors Elfitra Azliyanti Jadmiko, Purbo