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Moeljadi Pranata
Program Studi Desain Komunikasi Visual, Jurusan Seni dan Desain Fakultas Sastra, Universitas Negeri Malang
Arts Humanities

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EFEK SEDUKTIF-REDUNDANSI DESAIN PESAN MULTIMEDIA Pranata, Moeljadi
Nirmana Vol 5, No 1 (2003): JANUARY 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.534 KB) | DOI: 10.9744/nirmana.5.1.

Abstract

Multimedia%2C dual-modality instructions are beneficial only under some%2C well-defined%2C circumstances and have negative consequences under other circumstances. This article analyse the cognitive consequences of adding seductive elements involving scientific explanation. In conclusion%2C when giving a multimedia explanation%2C use few rather than many extraneous words and pictures. The most straightforward practical implication is that instructional software designers should carefully limit the amount of auditory/visual elements for reasons of appeal or entertainment. Abstract in Bahasa Indonesia : Multimedia%2C instruksi-instruksi dual-modalitas%2C bisa menguntungkan hanya di bawah keadaan-keadaan yang ditentukan dengan baik dan memiliki konsekuensi-konsekuensi negatif di bawah keadaan-keadaan lain. Artikel ini mengkaji konsekuensi-konsekuensi kognitif dari penambahan elemen-elemen seduktif pada penjelasan ilmiah. Disimpulkan%2C saat memberikan penjelasan multimedia%2C gunakanlah lebih sedikit (daripada banyak) kata-kata dan gambar-gambar yang tidak ada hubungannya. Implikasi praktikal dari ide tulisan ini ialah desainer-desainer software instruksional seharusnya secara hati-hati membatasi jumlah materi auditori/visual dalam pendesainan multimedia daripada menambah materi-materi tersebut untuk alasan-alasan daya tarik atau entertainment. multimedia%2C instructional%2C seductive%2C redundancy.
Karakteristik Desain Poster Film Animasi Amerika Serikat Christianna, Aniendya; Pranata, Moeljadi
Nirmana Vol 12, No 1 (2010): JANUARY 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.253 KB) | DOI: 10.9744/nirmana.12.1.26-35

Abstract

An animated film will end in vain no matter how well it is without the support of media to give buzz to the message of the film. One of the most important advertising media in promoting an animated film is the poster. Because the animation movie poster is the leading medium which deals directly with the target audience in delivering information about the film before the screening of the film takes place. So visualization of the poster that includes the composition of verbal and non verbal language deserves more attention in its design.
NEGOSIASI PENERJEMAHAN VERBAL - VISUAL DESAIN GRAFIS Pranata, Moeljadi
Nirmana Vol 2, No 2 (2000): JULY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (34.59 KB) | DOI: 10.9744/nirmana.2.2.

Abstract

Design is commonly regarded as an act of individual creation to which both verbalization and logical analysis are only peripherally relevant. This article reviews a research study about talking design by Tomes et al (1998) which involving graphic designers and their clients. The conclusion is that talking design -- verbal and visual -- is the design itself. Comments from a design-major student give more light to the research s outputs. Abstract in Bahasa Indonesia : Desain umumnya dipandang sebagai karya ekspresi diri. Analisis logis dan penerjemahan verbal hanya dianggap relevan di permukaan saja. Artikel ini mereview kajian riset Tomes dkk. (1998) mengenai bahasan desain yang melibatkan tim desainer grafis dan kliennya. Simpulannya%2C bahasan desain ¾ verbal dan visual ¾ adalah desain itu sendiri. Artikel ini dilengkapi tanggapan mahasiswa desain terhadap hasil riset tersebut. graphic design%2C design process%2C verbal/visual communication
MENYOAL KECOCOKTIDAKAN GAYA PEMBELAJARAN DESAIN Pranata, Moeljadi
Nirmana Vol 4, No 1 (2002): JANUARY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.293 KB) | DOI: 10.9744/nirmana.4.1.

Abstract

Students%2C as well as teachers%2C have different cognitive styles%2C and so styles of learning vary as much as styles of teaching. The teaching strategies can be design education %2C their learning can be severely impaired if they are mismatched with teacher who prefer%2C or teaching programmes which impose%2C a different learning style. Abstract in Bahasa Indonesia : Pebelajar%2C sama seperti pembelajar%2C memiliki gaya kognitif yang berbeda-beda. Variasi gaya pengajaran sebanyak gaya belajar. Gaya pengajaran yang distrukturkan bagi pebelajar bisa cocok atau tidak cocok dengan gaya belajar pebelajar. Dalam pendidikan desain konvensional%2C belajar dan pembelajaran dapat sangat terganggu bila gaya belajar pebelajar tidak cocok dengan gaya pengajaran pembelajar atau program pembelajaran yang memiliki gaya yang berbeda. design education%2C teaching styles%2C learning styles%2C design strategies.
EFEK REDUNDANSI: DESAIN PESAN MULTIMEDIA DAN TEORI PEMROSESAN INFORMASI Pranata, Moeljadi
Nirmana Vol 6, No 2 (2004): JULY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.827 KB) | DOI: 10.9744/nirmana.6.2.

Abstract

Delivering text simultaneously in written and spoken form is common in multimedia presentations. Nevertheless%2C the assumption that simultaneous presentations of written and auditory text is beneficial may be erroneous. From a theoretical perspective%2C it is suggested that it persons are required to coordinate and stimultaneously process redundant material are such as written and spoken text%2C an excessive working memory load is generated. Working memory may be overburdened if instruction involves excessive elements of novel information processed simultancously. The common instructional procedure (particularly in multimedia instructional) of presenting identical spoken and written material simultancously may need to be avoided. Abstract in Bahasa Indonesia : Mengirim teks secara simultan dalam bentuk tulisan dan ucapan merupakan hal yang lumrah dalam presentasi-presentasi multimedia. Namun demikian%2C asumsi bahwa presentasi simultan dari teks tulisan dan terucap menguntungkan mungkin berlebihan. Dari perspektif teoritis%2C dinyatakan bahwa jika pelajar diminta untuk mengkoordinasikan dan secara simultan memproses materi yang berlebihan seperti teks tertulis dan terucap%2C dihasilkan muatan memori kerja yang berlebihan. Memori kerja mungkin terlalu dibebani jika instruksi melibatkan elemen-elemen informasi baru yang berlebihan yang diproses secara simultan. Prosedur instruksional umum (khususnya dalam instruksi multimedia) dari menghadirkan material oral dan tertulis secara simultan mungkin harus dihindari. multimedia%2C instructional%2C message design%2C redundant.
EFEK TAMPILAN VISUAL SEDUKTIF DESAIN PESAN MULTIMEDIA TERHADAP KEMAMPUAN TRANSFER Pranata, Moeljadi
Nirmana Vol 7, No 2 (2005): JULY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.388 KB) | DOI: 10.9744/nirmana.7.2.

Abstract

This experiment includes two groups of college students with difference in literacy orientation type%2C visual and verbal%2C all consist of 80 people. The experiment was held to compare impacts of presenting information in essential message design format (DPE) and seductive-visual (DPS). To analyze the experiment%2C MANOVA statistical technique is used with 0.05 in significance level. Groups of students related with different types of message design showed significance dissimilarity in mean result for retention and transfer.The result of PillaiÂ’s Trace is F=5.941%2C WilksÂ’ LambdaÂ’s F=5.941%2C HotellingÂ’s TraceÂ’s F=5.941%2C RoyÂ’s Largest Root F=5.941. Collective manner result showed p=0.000 (p
HEADLINE: FUNGSI DAN PERANCANGANNYA Pranata, Moeljadi
Nirmana Vol 3, No 1 (2001): JANUARY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.307 KB) | DOI: 10.9744/nirmana.3.1.

Abstract

Headlines is the most important display element. The headline works with the visual to get attention and communicate the creative concept. Because headlines are so important%2C there are some general guidelines for their development and particular functions that they serve. Abstract in Bahasa Indonesia : Headline merupakan elemen paling penting pada iklan cetakan. Headline bekerja secara visual untuk menarik perhatian serta mengemban konsep komunikasi kreatif lainnya. Karena headline menjadi sangat penting%2C maka ada beberapa aturan perancangan umum untuk berbagai fungsi yang diembannya. headline%2C development%2C functions.
ESTETISISME DAN DILEMA PEMBERDAYAAN PEREMPUAN DALAM IKLAN Pranata, Moeljadi
Nirmana Vol 3, No 2 (2001): JULY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.3.2.

Abstract

The development in women%5C%27s role is constructed by ads%5C%27 aestheticism and women%5C%27s attitude. Aestheticism provokes bad taste advertisement reducing woman as a mere biological object. Capitalistic system and structure has encouraged women to compete in social arena and subordination of women by men as well as conflicts among women. The empowerment of women%5C%27s role in ads can be achieved by generating the awareness on women not to part in stereotype establishing which inflicts women%5C%27s esteem. Further%2C law enforcement is required to control bad taste advertising. Abstract in Bahasa Indonesia : Perkembangan peran perempuan disebabkan oleh estetisisme iklan dan sikap perempuan sendiri. Estetisisme menyebabkan bad taste advertisement yang mereduksi perempuan sebatas mahluk biologis semata. Sistim dan struktur kapitalistik telah mendorong perempuan berkompetisi dalam arena sosial yang sekaligus menjadi ajang subordinasi perempuan oleh laki-laki serta ajang konflik antar perempuan. Pemberdayaan peran perempuan dalam iklan dapat dilakukan dengan gerakan penyadaran kepada perempuan agar tidak larut dalam proses pemapanan stereotipe yang merugikan perempuan. Selain itu%2C penegakan supremasi hukum perlu dilakukan untuk mengendalikan bad taste advertising. advertisment%2C+aestheticism%2C+empowerment%2C+women.
PERSPEKTIF PENALARAN FUNGSIONAL DESAIN VISUAL IKON Pranata, Moeljadi
Nirmana Vol 4, No 2 (2002): JULY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.4.2.

Abstract

Iconic interface design concerns the use of images to convey the system states%2C commands%2C or processes for human-computer interaction. While icons play an increasingly important role in iconic interface%2C many aspects of icon design are not well understood. The present study intends to help designers to choose a proper design concept for the icon at an early design stage. Abstract in Bahasa Indonesia : Desain bentuk ikon berkaitan dengan penggunaan image untuk menyampaikan perintah atau proses interaksi antara manusia dengan komputer. Sementara ikon melakukan peranan yang penting dalam bentuk ikon%2C banyak aspek dalam desain pesan visual ikon tidak dipahami dengan baik. Tulisan ini dimaksudkan untuk membantu desainer memilih sebuah konsep desain ikon yang baik. icon design%2C visual feature%2C functional reasoning.
PORTOFOLIO: MODEL PENILAIAN DESAIN BERBASISKAN KONSTRUKTIVISTIK Pranata, Moeljadi
Nirmana Vol 6, No 1 (2004): JANUARY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.6.1.

Abstract

Constructivist learning environments are concerned with both what and how one learns. The increasing interest in alternative assessment is reflecteted in the proliferation of term such as portfolio assessment. Portfolios have an honored history of use in fields such as art and design. A Critical%2C often overlooked%2C aspect of portfolio assessment is that the student’s evaluation of his/her own work is just as important as the evaluation rendered by others. Abstract in Bahasa Indonesia : Lingkungan belajar konstruktivistis terpusat pada apa dan bagaimana orang belajar. Meningkatnya minat terhadap penilaian konstruktivistik tecermin dalam berkembangkan istilah ‘penilaian portofolio’. Portofolio mempunyai sejarah pemakaian di bidang seni dan desain. Aspek kritis penilaian portofolio adalah bahwa evaluasi pebelajar terhadap pekerjaannya adalah sepenting evaluasi yang dilakukan oleh pihak lain. portfolio%2C constructivist%2C assessment.
Co-Authors Aniendya Christianna