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Pengaruh Kualitas Produk dan Inovasi Terhadap Keunggulan Bersaing UMKM Kuliner di Masa Pandemi Covid-19 Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari; Idham Khalik
Ekonomis: Journal of Economics and Business Vol 5, No 2 (2021): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i2.401

This study aims to analyze the effect of product quality and innovation variables on the competitive advantage of Culinary MSMEs during the Covid-19 pandemic. In this study, the population was 100 culinary SMEs in Jambi City. Primary data was obtained by giving a statement in the form of a questionnaire, while the technique used was simple random sampling. To analyze the data, descriptive and quantitative methods were used and the analytical tool used was multiple linear regression. The results of the study concluded that the product quality and innovation variables had a positive and significant effect on the competitive advantage variable partially. The results of the simultaneous testing of product quality and innovation variables showed that it had a positive and significant effect on the competitive advantage of Culinary MSMEs during the COVID-19 pandemic in Jambi City.

Penguatan Usaha Mikro bagi Perempuan Wirausaha Penerima Program Keluarga Harapan di Kota Jambi Besse Wediawati; Sumarni Sumarni; Idham Khalik; Zulfina Adriani; Dian Mala Fitriani
Jurnal Surya Masyarakat Vol 5, No 1 (2022): November 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.5.1.2022.1-9

This activity aims to help female micro-entrepreneurs who are recipients of the Program Keluarga Harapan solve their problems in their business so that they can proceed towards graduation. The problems faced are the entrepreneurial spirit which sometimes fluctuates, especially during a pandemic; limited capital to increase business volume; limited knowledge of business management, as well as low access/utilization of technology to support business. The solution for solving this problem is to provide business strengthening through entrepreneurship training, digital marketing and assistance for the formation of joint business groups. Training and mentoring are carried out using participant and project based learning methods as well as mentoring. The activity was carried out for 6 months, starting from May to October 2021. The team consisted of 5 people with relevant fields of expertise. The result of this activity is an increase in the entrepreneurial spirit, knowledge and empowerment of PPM partners so that they can improve their Culinary Business and progress towards graduation.

Pengaruh Knowledge Management dan Transformasional Leadership Terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening di Puskesmas Meranti Kabupaten Merangin Agustina Agustina; Sry Rosita; Idham Khalik
Jurnal Ilmu Manajemen Terapan Vol 4 No 1 (2022): Jurnal Ilmu Manajemen Terapan (September - Oktober 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v4i1.1156

Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh knowledge management dan transformational leadership terhadap kinerja pegawai melalui kepuasan kerja mampu menjadi variabel intervening antara knowlede management dan transformational leadership terhadap kinerja pegawai Puskesmas Kabupaten Merangin. Populasi dalam penelitian ini berjumlah 56 orang. Teknik penarikan sampel pada penelitian ini adalah total sampling. Metode penelitian adalah penelitian kuantitatif dengan menggunakan survey lapangan dengan wawancara dan penyebaran kuesioner. Alat analisis yang digunakan adalah PLS. Hasil penelitian menunjukkan bahwa knowledge managment tidak berpengaruh signifikan terhadap kepuasan kerja sedangkan transformational leadership berpengaruh positif dan signifikan; knowledge management berpengaruh positif dan signifikan terhadap kinerja sedangkan transformational leadership tidak berpengaruh signifikan; kepuasan kerja tidak mampu menjadi variabel intervening antara knowledge management dan transformational leadership terhadap kinerja.

CONSUMER ATTITUDE TOWARDS ADVERTISING ON INSTAGRAM: THE ROLE OF ADS PERSONALIZATION AND CONSUMER EXPERIENCE Suswita Roza; Yayuk Sriayudha; Idham Khalik; Ade Octavia
Dinasti International Journal of Digital Business Management Vol 3 No 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - Jan
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i1.1081

Instagram account users in Indonesia are increasing, in 2020 it was recorded that 69.2 million people have an account on Instagram. For marketers, the increasing number of Instagram account is a market opportunity. It predicts that consumer attitudes and consumer experiences will be influenced by personalized messages in advertisements. The purpose of this study was to analyze the relationship between advertisement personalization, consumer experience, and attitudes towards advertising and brands. The research design is descriptive quantitative with a sample survey method. Research respondents are owners of Instagram accounts in Indonesia, with a total sample of 200 people. The analysis tool uses PLS. From the results of the study, it is known that there is a significant association between the personalization of advertising on Instagram on consumer attitudes of Instagram users towards these advertisements. Research also shows that there is a significant association between consumer experience on consumer attitudes of Instagram users. Furthermore, the study also illustrates a significant association between consumer attitudes of Instagram users towards brand attitudes. It is hoped that the results of this study will contribute empirically to thoughts related to advertising personalization and consumer attitudes towards advertising and brands on social media, particularly through Instagram.

PERAN CORPORATE SOCIAL RESPONSIBILITY DALAM HUBUNGAN FINANCIAL SLACK TERHADAP NILAI PERUSAHAAN BUMN YANG TERDAFTAR DI BEI PERIODE 2018-2021 Agus Solikhin; Idham Khalik; Yuliusman Yuliusman
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 04 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i04.21788

Tujuan penelitian ini adalah menguji peran Corporate Social Responsibility dalam hubungan Financial Slack terhadap Nilai Perusahaan. Penelitian ini mencoba untuk mengivestigasi suatu bentuk model sebagai penyelesaian kontroversi konseptual tentang pengaruh Financial Slack terhadap Nilai Perusahaan. Populasi penelitian ini adalah perusahaan BUMN yang terdaftar di Bursa Efek Indonesia (BEI) periode 2018-2021. Metode pengumpulan data yang digunakan adalah purposive sampling dan didapatkan sampel sebanyak 63 perusahaan. Penelitian ini menggunakan analisis regresi dengan program SPSS 26.0 yang digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa Financial Slack tidak berpengaruh signifikan terhadap Nilai Perusahaan. Financial Slack berpengaruh negatif signifikan terhadap Corporate Social Responsibility Perusahaan. Corporate Social Responsibility tidak berpengaruh signifikan terhadap Nilai Perusahaan dan Corporate Social Responsibility tidak mampu memediasi hubungan antara Financial Slack terhadap Nilai Perusahaan

Penguatan Usaha Mikro bagi Perempuan Wirausaha Penerima Program Keluarga Harapan di Kota Jambi Besse Wediawati; Sumarni Sumarni; Idham Khalik; Zulfina Adriani; Dian Mala Fitriani
Jurnal Surya Masyarakat Vol 5, No 1 (2022): November 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.5.1.2022.1-9

This activity aims to help female micro-entrepreneurs who are recipients of the Program Keluarga Harapan solve their problems in their business so that they can proceed towards graduation. The problems faced are the entrepreneurial spirit which sometimes fluctuates, especially during a pandemic; limited capital to increase business volume; limited knowledge of business management, as well as low access/utilization of technology to support business. The solution for solving this problem is to provide business strengthening through entrepreneurship training, digital marketing and assistance for the formation of joint business groups. Training and mentoring are carried out using participant and project based learning methods as well as mentoring. The activity was carried out for 6 months, starting from May to October 2021. The team consisted of 5 people with relevant fields of expertise. The result of this activity is an increase in the entrepreneurial spirit, knowledge and empowerment of PPM partners so that they can improve their Culinary Business and progress towards graduation.

THE EFFECT OF CONTENT REVIEW AND PROMOTION ON BUYING INTEREST WITH PRODUCT INVOLVEMENT AS AN INTERVENING : (Case Studies Of Tasya Farasya's Beauty Vlogger Review On Wardah Products) Sonia Risyafani; Johannes Johannes; Idham Khalik
JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This research aims to explain the influence of product review content and promotions through social media on buying interest through product involvement. Sampling size was determined with the quote technique; 115 respondents were chosen from management students, Faculty of Economics and Business, University of Jambi. The data analysis used PLS (Partial Least Square). The results showed that product review content has a positive and significant effect on buying interest, and promotion positively and significantly impacts buying interest. Product review content has a significant positive effect through product involvement as an intervening variable, and promotion through social media has a positive and significant impact on buying interest through product involvement. Based on the study results, the marketer can suggest social media as a product promotion tool because social media can reach market segments effectively and efficiently and encourage marketers to work with beauty vloggers who have the credibility to attract consumer buying interest.

PENINGKATAN KINERJA TIM MELALUI PERILAKU PEMIMPIN, KREATIVITAS DAN KERJASAMA TIM PADA DINAS PEKERJAAN UMUM DAN PERUMAHAN RAKYAT PROVINSI JAMBI: Yeddafrinova Yeddafrinova; Shofia Amin; Idham Khalik
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 01 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i01.17910

Tujuan penelitian ini untuk menguji model Peningkatan kinerja tim melalui perilaku pemimpin, kreativitas dan kerjasama tim pada Dinas Pekerjaan Umum dan Perumahan Rakyat Provinsi Jambi. Metode yang dilakukan dalam penelitian ini adalah metode kuantitatif dengan menyebarkan kuesioner sebagai metode pengambilan data kepada 72 pegawai di Dinas Pekerjaan Umum dan Perumahan Rakyat Provinsi Jambi. Data yang diolah menggunakan metode analisis deskriptif dan metode Structural Equipment Model (SEM) dengan menggunakan aplikasi PLS. Hasil penelitian menunjukkan bahwa, (1) Perilaku pemimpin beriorientasi merupakan dimensi yang paling besar pengaruhnya. Dengan hal tersebut meningkatnya kinerja tim melalui peran perilaku pemimpin yang baik, tim yang kreativas dalam bekerja serta membangun kerjasama tim agar pekerjaan dapat efisien dan efektif (2) perilaku pemimpin secara langsung berpengaruh positif signifikan terhadap kinerja tim, (3) perilaku pemimpin secara langsung berpengaruh positif signifikan terhadap kreativitas tim, (4) perilaku pemimpin secara langsung berpengaruh positif signifikan terhadap kerjasama tim, (5) kreativitas tim secara langsung berpengaruh positif signifikan terhadap kinerja tim, (6) kerjasama tim secara langsung berpengaruh positif signifikan terhadap kinerja tim, (7) perilaku pemimpin secara tidak langsung berpengaruh positif signifikan terhadap kinerja tim melalui variabel kreativitas tim, dan (8) perilaku pemimpin secara tidak langsung berpengaruh positif signifikan terhadap kinerja tim melalui variabel kerjasama tim. Kata Kunci: Perilaku Pemimpin, Kreativitas, Kerjasama, Kinerja, Tim

Pengaruh Lingkungan Keluarga, Karakteristik Wirausaha dan Inovasi Produk Terhadap Keberhasilan Usaha Dahmiri Dahmiri; Idham Khalik
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.758

Micro, Small and Medium Enterprises have a very large role in overcoming unemployment and at the same time can be a solution in alleviating poverty and increasing people's welfare. The problems faced by many MSMEs in achieving business success are related to the family environment, entrepreneurial characteristics and innovation capabilities. This quantitative study aims to analyze the effect of family environment variables, entrepreneurial characteristics and innovation on the success of micro, small and medium enterprises, especially those engaged in culinary businesses in Jambi City. The research population is all culinary business actors in Jambi City while the sample is 100 people. The data were analyzed by multiple linear analysis using the SPSS application. The results of the study conclude that the family environment, entrepreneurial characteristics and innovation have a positive and significant effect both simultaneously and partially on the success of culinary Micro, Small and Medium Enterprises (MSMEs) in Jambi City.

STRATEGY FOR INCREASING THE FINANCIAL PERFORMANCE OF CULINARY MSMEs IN THE POST-PANDEMI COVID-19 ERA IN JAMBI CITY Mugi Rahayu; Fitriaty Fitriaty; Idham Khalik
JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i2.24339

Abstract The purpose of this study is to analyze strategies for improving the financial performance of Culinary MSMEs in the current era and after the Covid-19 pandemic in Jambi City. The analysis tools used are SWOT analysis and PLS analysis. The results showed that the SO (Strenght Opportunity) Strategy increased customer trust, added employees, and maintained cleanliness. The WO (Weaknesses Opportunity) strategy provides discounts on every purchase, providing free order delivery services at short distances. Strategy ST (Strenght Threat) adding new employees, decorating the room so that visitors are comfortable. The WT (Weaknesses Threat) strategy is adding new products or adding level variants to old products, looking for new investors to expand the business. Then Entrepreneur Orientation has a significant effect on innovation in Culinary MSMEs in Jambi City, Market Orientation has no significant effect on innovation in Culinary MSMEs in Jambi City, Entrepreneur Orientation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Market Orientation has no significant effect on Financial Performance on Culinary MSMEs in Jambi City, Innovation has a significant effect on Financial Performance on Culinary MSMEs in Jambi City, Entrepreneurial Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable on Culinary MSMEs in Jambi City, Market Orientation has a significant effect on MSME Financial Performance with innovation as a mediating variable in Culinary MSMEs in Jambi City. Keywords: Financial Performance, Innovation, SWOT.

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