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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Laa Maisyir Jurnal Ekonomi Islam JSEH (Jurnal Sosial Ekonomi dan Humaniora) FALAH Jurnal Ekonomi Syariah Tansiq: Jurnal Manajemen dan Bisnis Islam Al-Mustashfa Law and Justice Economica: Jurnal Ekonomi Islam al-Uqud : Journal of Islamic Economics QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JESI (Jurnal Ekonomi Syariah Indonesia) JCRS (Journal of Community Research and Service) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ecoment Global: Kajian Bisnis dan Manajemen LAN TABUR: Jurnal Ekonomi Syari’ah el-Jizya: Jurnal Ekonomi Islam Bandung Conference Series : Sharia Economic Law Jurnal Riset Perbankan Syariah
Popon Srisusilawati
Department Of Sharia Economics Law, Faculty Of Sharia, Universitas Islam Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Laa Maisyir Jurnal Ekonomi Islam

 1 
Motivation and Consumers' Perception toward Purchase Decision of the Sharia Prudential Insurance Policy Popon Srisusilawati; Zea Fauziah; Ratih Tresnati
LAA MAISYIR: Jurnal Ekonomi Islam VOL 7, NO 2 (2020)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v7i2.14170

Abstract

Consumer behavior in the buying process begins with the purchase interest, so that it will affect consumers who will continue to change. The purpose of this study is to analyze the motivation and consumer perceptions of the prudential insurance policy purchase decision. This type of research is quantitative verification. The research method used is descriptive survey. The results of this study reveal that consumers' motivation and perceptions are in the sufficient category in influencing the decision to purchase a Sharia prudential insurance policy. Partially the motivations and perceptions of consumers each oppose the decision to purchase an Islamic insurance policy. Positively on the decision to purchase prudential sharia insurance policies.
Co-Authors A dliya wahyuni Aisyah Shohwatul Islam Aisyah Shohwatul Islam Akbar S, Torik Akhmad Yusup Alisya Aulia Rusmana Anggelia Nurfitria Anisa Fitria Annisa Indrawati Anya Aurellya Ariani Siregar Asep Ramdan Hidayat Asri Dara Binekas Ayu Tuty Utami Cecep Soleh Kurniawan D. Gandana Madjakusumah Deden Gandana Madjakusumah Deden Gandana Madjakusumah Delia Dwiyanti Hasanah Elisa Siti Eva Misfah Bayuni Fairuz Syifa Rosyidah Faisa Azmi Firjatullah Farha Ratu Sabila Fayza Ikhrom Habibi Nurul Yaqin Hana Khairunnisa Ilham Mujahid Imelda Putri Intan Manggala Intan manggala Wijayanti Intan Manggala Wijayanti Intan Nurrachmi Irma Yulita Silviany Irma Yunita Silviany Isfi Rizka Pitsyahara Ivan Wahyudi Iwan Permana Lia Yulia lia yulia Luni Nur Rahmah Maman Surahman Milka Nurul Fauziah Moh Ramdhan Rizalussani Mohamad Andri Ibrahim Mohammad Andri Ibrahim Muhammad Arya Naufal Saleh Muhammad Gandhi Darmawan Nadya Az-Zahra Nadya Az-zahra Nandang Ihwanudin Nanik Eprianti Neli Erlianti Nendiarti Juniar Neneng Nurhasanah Neng Dewi Himayasari Neng Dewi Himayasari Nur Fadilah Sukmawardani Nymas Mu’nisah Anggraeni Panji Adam Agus Putra Putri Diani Hardianti Ramdan Fawzi Randi Ganjar Ratih Tresnati Redi Hadiyanto Reyhan Maharis Fadilah Reza Fauzia Tarende Reza Naftali Rahmayosa Rima Karnipa Agusti Riska Ariani Siregar Risma Mustika Fajaria Rita Mustika Sabarina Irbah Safira Muthia Rosyid Sartika Herawati Selly Eriska Selva Selfia Ginanjar Shakila Carisya Tsania Siti Karomah Nuraeni Siti Rosiyana Dewi Syifa Tahany Tahany Tiara Deasy Nurfitriani Sumarwan Tiara Marliana Tiara Marliana Tiya Rissa Kamila Torik Akbar S. Tri Ambarwati Vina Fazri Aryani Wahyudi, Ivan Winda Widya Rahma Yayat Rahmat Hidayat Yovanka Graciela Rois Yunifa Rahmadani Zaini Abdul Malik Zea Fauziah Zia Firdaus Nuzula