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International Journal of Applied Business Research
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 60 Documents
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Predicting Future Halal Tourist Behavior: Incorporating Holistic Tourist Experience and Virtual Reality Experience Tintin Suhaeni; Anthony Brien; Tomy Andrianto; Maryam Taha Mannaa
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.212

Abstract

This study evaluates the role of experience visiting tourism destination in person as well as via VR in predicting Muslim tourist behavioral intention during the COVID-19 pandemic. The data were gathered using an online survey from 291 Muslim tourists from Muslim majority countries as well as non-Muslim majority countries. Partial least square was utilized to assess the behavioral intention model. The result shows that behavioral intention of tourists from Muslim countries is driven by experience quality and experience via VR, while tourists from non-Muslim countries are driven by experience with VR. Further, halal experience is not a significant factor in driving behavioral intention for halal tourists from both Muslim and non- Muslim countries.
Gaining Loyalty Intention in Virtual Reality Tourism: A Lesson from US Tourists Faezeh Mohagegh; Aditia Sobarna; Alfia Zahraputeri
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.216

Abstract

This study (1) evaluates the loyalty intention model in virtual reality (VR) tourism, covering VR content quality, VR system quality, and VR satisfaction as its determinants, and (2) assesses the moderating role of demographic factors in the formation of the loyalty intention model. Data was collected using an online survey from 288 US tourists that have experienced visiting tourist destinations via VR. The data analysis, using partial least square, notes that VR content quality was the strongest predictor of tourist satisfaction and loyalty intention. Next, the multi-group analysis reveals that the demographic factors tend to insignificantly moderate the relationships between tested constructs in the loyalty intention model.
Social Performance of Islamic Microfinance Institutions: Examining the Financial Sustainability as Driving Factor Hesi Eka Puteri; M. Arifin; Hidayatul Arief
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.146

Abstract

This study examines the impact of financial sustainability on the achievement of IMFIs (Islamic Microfinance Institutions)’ social performance. It is a quantitative study supported by a survey on six units of Islamic Rural Banks in the province of West Sumatera, Indonesia, from 2012 to 2018. This study used secondary data collected from the publication of financial services authority and other financial documents of Islamic Rural Banks. The data were analyzed by implementing the Panel Data Regression. The results indicate that financial sustainability, proxied by Return on Assets (ROA) and Return on Equity (ROE), affects social performance achievement. These findings elaborate on the previous studies that identify a relationship between these two aspects in microfinance institutions. The existence of a new predictor in the model, NOM (Net Operating Margin), has proven to give unsignificant impact on the achievement of IMFIs’ social performance. This study concludes that financial sustainability is the driving factor in determining the achievement of IMFIs’ social functions. Thus, strengthening financial sustainability will greatly impact the achievement of IMFIs’ social function in their role as community banking.
Is Muslim Tourist Satisfaction in Muslim Destination and Non-Muslim Destination Different? Anthony Brien; Izyanti Awang Razli; Widi Senalasari; Tjetjep Djatnika; Tintin Suhaeni
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.233

Abstract

This study is intended to assess Muslim tourist satisfaction across Muslim and non-Muslim destinations, seeing from the attractions, halal, and people's experiences. It also observes religiosity’s role in the link between tourist experience and satisfaction in both tourism destinations. Data was obtained from surveying 479 Muslim tourists in Indonesia and 270 in Taiwan and analyzed using partial least squares techniques. The results indicate that the tourist experience is an essential driver of Muslim tourist satisfaction in Indonesia and Taiwan. While experience with halal products and services is an essential driver for tourists visiting Muslim destinations, the case does not occur for tourists visiting non-Muslim destinations. Next, although religiosity significantly impacts the halal experience, it does not moderate the relationship between halal experience, tourist satisfaction, and tourism attraction experience. The findings suggest tourism marketers and attraction managers in both Muslim and non-Muslim destinations increase their focus on enhancing the attraction experience. Further, to strengthen tourist attractions’ attractiveness, special attention should be given to the availability of halal products, which impacts the acceptance of this important cultural element by locals and tourists.
What Drives Tourist Loyalty toward Taiwan as a Tourist Destination? A Lesson Prior to the COVID-19 Pandemic Carol Yirong Lu; Brendan T Chen; Riauli Susilawaty Hutapea
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.253

Abstract

This study aims to develop an integrative model of loyalty formation to examine antecedent factors to visiting Taiwan. It clarifies the image of Taiwan as a tourist destination and the factors that differentiate this country from its competitors in terms of the target market. The data was collected from a total of 443 self-administered questionnaires. The responses were examined and analyzed using structural modeling. This study empirically confirms the quality–satisfaction–loyalty model and incorporates destination image and personality into it. The result reveals the direct impact of destination image, personality, service quality, perceived value, and customer satisfaction on destination loyalty. Besides, it affirms that destination image, both directly and indirectly, impacts destination loyalty through the role of destination personality. This study provides managerial implications for tourism industry practitioners in terms of future practical application; it can also serve as a reference for future studies.
Is the Indonesian Millennial Workforce Attracted to Companies with Green HRM Strategies? Annah Dhiatul Ilmia; Maria Jacinta Arquisola
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.260

Abstract

Nowadays, the millennial workforce dominates Indonesia’s demographic bonus. This generation is more aware of environmental issues, and this drives industries to apply green human resource management (GHRM). This study aims to measure the influence of GHRM strategies in attracting the millennial workforce. Using non-probability sampling, a total of 340 millennials between 19–39 years old, employed or looking for a job, participated in this study. Using multiple regression analysis, the study found that the millennial workforce is attracted to industries where GHRM strategies are applied to measure work performance while industries that conduct less-innovative green training are the least attractive. It implies that companies that concern with environmental sustainability goals and action, as well as having more innovative green training programs, are more appealing to the millennials. This is the first study of its kind that observes the viability of green HRM practices in recruitment, suggesting that industries will become more attractive to the millennial workforce if organizational resources and attention are focused on green areas of human resource management. Therefore, industries are advised to implement GHRM sooner to attract more millennials and help companies achieve sustainability goals.
Exploring The Current State Of Lean Practices In The Agri-Food Supply Chain: A Systematic Literature Review Puti Fitri Larasati; Nur Budi Mulyono
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.269

Abstract

The increasing importance of the agriculture and food industry, due to the growing population and competitive business landscape, has driven the need to increase the efficiency and effectiveness of organisational and supply chain processes. Lean practices have been proposed to help reduce wastage, improve processes, and give more value to customers. However, research and debates on the implementation of lean practices in the agri-food industry are still limited. Therefore, this study aims to explore the current knowledge state of lean practices under the agri-food supply chain process by using a systematic literature approach. Additions for future research areas are also identified and presented. Our review suggests that the study of the lean concept in the context of agri-food supply chain is still limited and thus is open for future exploration. Furthermore, future research employing multiple methods, focusing on the downstream actors in the supply chain and empirical evaluations of lean impacts is encouraged. The contribution of this study will provide an insight for scholars of current and future research opportunities to explore. At the same time, practitioners can gain knowledge of lean practices and tools that might be applied to their business contexts.
Corporate Social Responsibility, Customer Loyalty, and Financial Performance: Empirical Findings from the Islamic Bank Muhammad Muflih; Radia Purbayati; Hasbi Assidiki Mauluddi
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.284

Abstract

Great attention to financial performance is the key to building solid competitiveness in the Islamic banking industry. By exploring the role of Islamic banks in social programs, this study estimated the relationship between CSR (corporate social responsibility) and financial performance, either directly or through the mediating role of loyalty. These paths trace the ability of CSR to create customer support for Islamic banks which then gives birth to positive financial performance. This study surveyed 505 Islamic bank customers. To test the direct and indirect relationships between CSR and the financial performance of Islamic banks, this study employed the PLS (partial least square) method. Empirical estimation results showed that CSR convincingly affects financial performance directly and positively. Meanwhile, indirectly, it can connect positively with financial performance through the mediating role of customer loyalty. This study contributes to the development of stakeholder theory. For the industry, this study contributes to determining the direction of CSR development, which has implications for increasing the organization's public support and financial performance.
Assessing West Java Supply Chain Financing System (SCFS) Using SWOT Analysis Daud Fahmi Adhim; Nur Budi Mulyono
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 01 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i01.268

Abstract

Supply chain system implementation consists of two necessary elements, the network design and the information technology (IT). In West Java, Supply Chain Center (SCC) implementation notion is based on the province’s current SMEs circumstances, including low financial performance, decentralized data, and no roadmap between actors. This research analyzes West Java Supply Chain Financing System (SCFS) using strengths, weaknesses, opportunities, and threats (SWOT) analysis. Qualitative methodology was employed for this research. First, the primary data was collected from focus group discussion (FGD) and the secondary data was obtained from West Java government documents. Second, this research used SWOT analysis from collected data which generate nine alternative strategies to build effective SCFS to cope with identified issues and its implications to expand rural financial services, supply chains, and overall sustainable development.
Facts and Fictions: Focusing on TripAdvisor Reviews of Mount Tangkuban Parahu Aditya Rizki Rinaldi
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 01 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i01.279

Abstract

Folklore as a form of intangible cultural heritage can be used as a strong cultural capital for tourism development. The existence of the legend of Sangkuriang, which is thick among the Sundanese community, and other aspects such as geological and volcanological aspects become tourism strengths of Mount Tangkuban Parahu. Using content analysis on traveler reviews on TripAdvisor pages, this article explores how "Sangkuriang'' affects travelers. The word mining technique on TripAdvisor reviews from 2011 to 2021 shows several frequently appearing topics in the reviews. Furthermore, the network visualization shows that words with folklore connotations are often related to the landscape of this mountain. In other words, the presence of folklore is depicted physically in a narrative. However, some reviewers see this mountain from its physical sides, such as the beauty of the scenery and the presence of a crater that emits a sulfur smell. The findings of this study show that travelers tend to process factual and fictional information simultaneously and share it as information in their reviews.

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