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HERLINA, SILFIA
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Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : GANEC SWARA

 1 
ANALISIS KELAYAKAN USAHA KRIPIK RUMPUT LAUT UDANG EBI (STUDI KASUS DI UD. ORA ET LABORA KOTA MATARAM) SUARTHA, I DEWA GEDE; WEDASTRA, MADE SUMA; HERLINA, SILFIA
GANEC SWARA Vol 13, No 1 (2019): Maret 2019
Publisher : Universitas Mahasaraswati Mataram

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Abstract

In business, every expenditure issued aims to get benefits. Similarly, in the business of ebi shrimp seaweed chips at UD. Ora Et Labora Kota Mataram. In order for the resources used to be useful, the ebi shrimp seaweed chip business needs to be analyzed for its feasibility. While information on the business feasibility of ebi shrimp seaweed chips at UD. Ora Et Labora Kota Mataram is not yet available, so support from research is needed. Selection of UD. Ora Et labora of Mataram City as the location of the study was conducted by purposive sampling with a sample of three people which was also done by purposive sampling.     The results showed that the ebi shrimp seaweed chips business was feasible to be carried out by UD. Ora Et labora Kota Mataram with ROI = 35.33%; B / C = 1.11 and BEP = 181.78 packs.
ANALISIS SEGMENTASI PASAR PADA PD. BPR-NTB LOMBOK TIMUR CABANG LABUHAN LOMBOK BERDASARKAN GAYA HIDUP KONSUMEN HERLINA, SILFIA
GANEC SWARA Vol 12, No 1 (2018): Maret 2018
Publisher : Universitas Mahasaraswati Mataram

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Abstract

The purpose of this study is to know the Segmentation of Market Based on consumer lifestyle on Perusahaan Daerah Bank Perkreditan Rakyat – NTB, Lombok Timur, Labuhan Lombok branch.From the analysis of factors done it seems that from 39 items of questions 12 factors are formed, namely Activist, Oriented, Optimistic, Save and Clean, Hedonis, Apathy, Careful, Home, Information Finder, Confidence, Socialist, and Full of Hope. Then several factors are merged, so there are 5 segments of the consumer market on PD. BPR-NTB Lombok Timur Labuhan Lombok branch which serve as a reference to determine the target market, those segments are Indoor, Dynamic, Collective, Analytical, and Apathy which all formed after doing analysis calculation.Regarding to consumer profile of each segment in the market segment in this study, it is seen that the Indoor segment represents 25.38% of the respondents PD. BPR-NTB Lombok Timur Labuhan Lombok branch as a whole, Dynamic 12.50%, Collective 27.50%, Analytical 13.33% and Apathy which amounted to 20.83%.
MODEL PEMBERDAYAAN INDUSTRI KECIL MAKANAN MELALUI PENGEMBANGAN KEWIRAUSAHAAN DI KOTA MATARAM SILFIA HERLINA; NI WAYAN PUTU MEIKAPASA; STEVANY HANALYNA DETHAN
GANEC SWARA Vol 12, No 2 (2018): September 2018
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.709 KB) | DOI: 10.35327/gara.v12i2.37

Abstract

This research is a descriptive study conducted on 30 small food industry entrepreneurs in the city of Mataram, with the aim of knowing the complexity of the problems faced by small food industry entrepreneurs and efforts to improve their empowerment. Data were analyzed using qualitative analysis.The complexity of the problems faced by small food industries in the city of Mataram are internal factors and external factors. The internal factors faced are: lack of capital and limited access to finance, quality of Human Resources (HR), technology, weak business networks and market penetration capabilities, mentality of SME entrepreneurs. From the external constraints, the business climate is not yet fully conducive, the limited business facilities and infrastructure and the nature of products with short durabilityTo develop its business, efforts to increase empowerment are needed, including a). Capital assistance is needed with the provision of subsidized credit, with easy and uncomplicated requirements, b). Creation of a conducive business climate, c). existence of business protection, d). partnership development is needed, e). business management training.In order that the small-scale food industry in Mataram City can be empowered and developed, it is recommended that the businessmen synergize with similar businesses and form a joint business group (KUB). In addition, it also improves managerial aspects, including: increasing productivity, increasing marketing capabilities, and developing human resources
BEBERAPA FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PULSA TELKOMSEL PADA MAHASISWA UNMAS DENPASAR PSDKU MATARAM SILFIA HERLINA HERLINA; MADE SUMA WEDASTRA; I DEWA GEDE SUARTHA
GANEC SWARA Vol 13, No 2 (2019): September 2019
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.553 KB) | DOI: 10.35327/gara.v13i2.93

Abstract

   The results showed that 1). Partially consumer needs (X1) and friend references (X3) affect the decision to buy Telkomsel pulses. This is indicated from T test (x1) = 2,341> t table α 0.05/2 (1,987), and T test (x3) = 2,508> t table α 0.05 / 2 (1,987), while the family influence variable ( X2), consumer social interaction (X4) and type of brand (X5) influence the credit purchase decision, but not significantly, 2). Simultaneously the needs of consumers (X1), the influence of family (X2), reference friends (X3), consumer social interaction (X4) and type of brand (X5) influence on credit purchase decisions. This is shown from the F test (50,130)> F table (1.85), with the coefficient of determination (R2) = 0.935, which means that the magnitude of the influence of independent variables on the dependent variable is 93.50% and 6.50% is influenced by factors outside the model, 3). Friend's Reference Factor is the dominant factor in the decision to buy Telkomsel pulses among UNMAS Denpasar PSDKU Mataram students
Co-Authors DETHAN, STEVANY HANALYNA MADE SUMA WEDASTRA NI WAYAN PUTU MEIKAPASA SUARTHA, I DEWA GEDE