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All Journal Jurnal Sosioteknologi Journal of Economic, Bussines and Accounting (COSTING) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain PERSPEKTIF Atrat: Jurnal Seni Rupa Kalatanda : Jurnal Desain Grafis dan Media Kreatif eProceedings of Art & Design Jurnal Vokasi Bisnis Digital, Akuntansi Lembaga Keuangan Syariah dan Usaha Perjalanan Wisata
Ira Wirasari
Universitas Telkom
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Sosioteknologi

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PERANCANGAN MODEL BISNIS USAHA KECIL MENENGAH MENGGUNAKAN PROSES BISNIS IMPROVEMENT FRAMEWORK ( UKM Ardelicious Kitchen Bandung) Ira Wirasari; Imam Budi
Jurnal Sosioteknologi Vol. 21 No. 1 (2022): March 2022
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2022.21.1.4

Abstract

 Ardelicious Kitchen is a small industry engaged in the culinary field. In the business process, problems arise along with the increase of the number of consumers. This happens because the business management does not have the  right business strategy hence experiencing revenue stagnation. Also, consumers are not satisfied with the services. These conditions have caused the business process to run neither effectively nor efficiently. This affects the income generated, and it is therefore important to study business processes using the Business Process Improvement (BPI) Framework. The phases in this study comprise identifying business processes, process validation, time validation, and resource validation of business processes. The results of the proposed analysis have found that 4 factors are needed to overcome problems regarding customer dissatisfaction, i.e., customer response, target market, services, and infrastructure. Furthermore, to overcome this business management problem, a business management design must be made, so that the entire business process can be carried out effectively and precisely and can achieve the previously set business goals.    
Branding Strategy Analysis of the Indonesian Book Information System (SIBI) Using the AISAS Approach Ira Wirasari; Indra Fadhil; Arunia Justicia; Gina Suastika Sudibyo; Riksa Arif; Aghnia Fauzul
Jurnal Sosioteknologi Vol. 23 No. 2 (2024): JULY 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.2.8

Abstract

Low literacy rates in childhood are a concern for the Indonesian government. More community activities on social media are demanding the digitization of teaching materials. Access to teaching materials is one factor in increasing children's literacy. The Indonesian government is continuously enhancing educational facilities, including the development of the SIBI platform, also known as the Indonesian Bookkeeping Information System, which offers free access to digital books. A branding strategy is needed to campaign and attract public attention to access the SIBI platform and try reading books with digital media. This research was conducted to analyze the branding strategy using the AISAS model. This research employs qualitative methods by gathering data through literature studies, observations, and interviews. This study demonstrates that the SIBI branding strategy has been running in accordance with the AISAS model branding theory and can attract the attention of users who are growing.
Co-Authors Aghnia Fauzul Aisyah Nuraini Aisyi Syafikarani Apriandi Rahmat Aqilla Rizky Pramono Arini Arumsari Arunia Justicia Chantika Qintara Fatharani Fajar Ciptandi Farrel Adnan Gema Ariprahara Gina Suastika Sudibyo Imam Budi Indra Fadhil Jafar Sodik Muhammad Naufal Ariq Mutiara Insani Nasution Rezki Saputri Riksa Arif Siti Desintha Syarip Hidayat Theodora Evipani BR Karo Tresna Ferdiana Windah Wahyuni Atika Farid Zitachila Virginia Rahmallah