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All Journal Jurnal IPTA Educenter: Jurnal Ilmiah Pendidikan Jurnal Manajemen dan Pemasaran Jasa Dirkantara Indonesia
Hermanto Yaputra
Fakultas Ekonomi Dan Bisnis, Universitas Trisakti
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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PENGARUH NILAI INDIVIDU TERHADAP NILAI ORGANISASI DENGAN NILAI SPIRITUAL SEBAGAI MEDIATOR Elang Kusumo; Sutoha .; Albertha Dwi Setyorini; Hermanto Yaputra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p17

Abstract

The values of organization usually reflect the individual values of the founders, these values are recognized and preserved by members of the organization. The individual values include social values, moral values and spiritual values, which from an early age have been embedded and grow in the family and social environment. The value of the organization is also heavily influenced by the values of the individual founders. The purpose of this study is to evaluate the organizational values and the implementations into organizational activities and processes, and individual value as determinant variables which are social values, moral values and spiritual values as mediating variable. Quantitative descriptive method is used in this study, by making exposure, to explain the situation and facts found in the field, and evaluate the relationship between variables. The respondents are consisted of the employee of company in total 155 respondents. The results of this study indicated that social values and moral values as individual values, as antecedents of organizational values as well, have a positive and significant effect on organizational values. Meanwhile, between social values and organizational values through spiritual values as a mediating variable, there is a positive and insignificant effect, and between moral values and organizational values through spiritual values as a mediating variable, there is a positive and significant effect.
PERSEPSI KONSUMEN TERHADAP KEGIATAN CSR DALAM INDUSTRI HOTEL DI PROVINSI BALI Hermanto Yaputra; Yvonne Augustine Sudibyo
Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3184.824 KB) | DOI: 10.25105/jmpj.v12i1.3645

Abstract

This paper investigates the influence of economic, social, and environmental factors on Corporate Social Responsibility (CSR). This research is a quantitative research using 200 respondents. The Structural Equation Model method is used to analyze data by using hypothesis testing. The finding of this research is that the three main indicators; economic, social and environmental significantly influence CSR. The theoretical implication of this research is that CSR is influenced by consumer perception. Whereas the managerial implication is that the companies managers may adopt the result of this research, especially to increase the quality of the CSR program.
Strategi Positif e-WOM dalam Meningkatkan Purchase Intention Kurniawati; Hermanto Yaputra; Titik Aryati
Dirkantara Indonesia Vol. 3 No. 1: Maret-Agustus 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v3i1.117

Abstract

Artikel ini menguraikan pelaksanaan kegiatan Pengabdian kepada Masyarakat (PkM) yang dilakukan oleh Fakultas Ekonomi dan Bisnis Universitas Trisakti, yang bertujuan untuk meningkatkan pemahaman dan kemampuan pelaku UMKM Rufata dalam memanfaatkan Electronic Word of Mouth (e-WOM) dan media sosial untuk promosi usaha. Tujuan dari kegiatan ini adalah untuk membantu UMKM yang mengalami kesulitan dalam meningkatkan penjualan akibat keterbatasan akses pasar dan sumber daya. Dalam konteks persaingan bisnis kuliner yang semakin ketat, penerapan teknologi digital dan media sosial menjadi kunci untuk memperluas jangkauan pasar dan meningkatkan visibilitas. Metode pelaksanaan PkM terdiri dari beberapa tahap. Pertama, observasi dilakukan untuk mengidentifikasi kebutuhan dan masalah yang dihadapi UMKM Rufata. Selanjutnya, sosialisasi dan koordinasi dilakukan untuk memastikan semua pihak terkait memahami program yang akan dijalankan. Tahap berikutnya adalah pelatihan dan pendampingan, di mana peserta diberikan materi tentang e-WOM dan strategi pemasaran digital, diikuti dengan sesi tanya jawab dan praktik langsung. Terakhir, dilakukan evaluasi untuk mengukur efektivitas program melalui pre-test dan post-test, serta kuesioner kepuasan peserta. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan skor rata-rata pre-test meningkat 68.48% setelah pelatihan. Kuesioner kepuasan juga menunjukkan hasil positif, dengan mayoritas peserta merasa puas terhadap materi dan pelaksanaan pelatihan. Keberlanjutan program ini diharapkan dapat tercapai melalui penerapan pengetahuan yang telah diperoleh dalam promosi dan penjualan produk mereka, serta memperluas dampak positif dari pelatihan ini untuk pengembangan UMKM di masa depan.
Service creativity, service excellence, and digital marketing on repeat purchase behavior mediated by customer satisfaction: Educational insights from wellness yoga programs Ramdhani, Rommy Mochamad; Usman, Bahtiar; Yaputra, Hermanto; Rosadi , Barkah
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i2.1256

Abstract

This study explores the influence of service creativity, service excellence, and digital marketing on repeat purchase behavior, with a focus on the educational aspects of wellness yoga programs. Conducted across various regions including Bandung, Klaten, Mojokerto, and Ubud, with a sample of 200 respondents, the research employed AMOS 24 for data analysis. The findings reveal that service excellence, digital marketing strategies, customer satisfaction, and brand image significantly affect repeat purchase behavior. Notably, brand image has a strong influence, potentially fostering customer loyalty and repeat purchases. The study highlights the importance of understanding the educational needs of yoga practitioners, suggesting that yoga studio managers should directly engage with practitioners to tailor services to their specific learning needs. This research contributes to the educational field by offering insights into how service-dominant logic can enhance the learning experience within wellness yoga programs. It underscores the necessity for yoga programs to prioritize service quality, thereby enhancing the educational value and overall effectiveness of yoga health tourism.
Co-Authors Albertha Dwi Setyorini Bahtiar Usman, Bahtiar Elang Kusumo Kurniawati Ramdhani, Rommy Mochamad Rosadi , Barkah Sutoha . Titik Aryati Yvonne Augustine Sudibyo