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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

STRATEGI KOMUNIKASI KONTROL JEJARING KEBIJAKAN DALAM GERAKAN BERSAMA RAKYAT ATASI KAWASAN PADAT KUMUH DAN MISKIN (GEBRAK PAKUMIS) DI KABUPATEN TANGERANG Rizky Ilhami; Nur Ratih Affandi; Yusuf Hartawan
Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v4i2.4191

Abstract

Housing and settlements have a very fundamental role in the life of the Indonesian people considering the problem that often occurs is the level of housing needs that is not balanced with the level of regional capacity in providing habitable housing. As a result, a residential area will receive a load that exceeds the carrying capacity of its environment and tends to become slum. The problem of settlements is a serious problem because it is feared that it will cause fatal pockets of poverty and then cause various social problems beyond the government's ability to handle and monitor them. The Tangerang Regency government tries to clean up uninhabitable houses through the GEBRAK PAKUMIS Program. The main focus of this program is to improve the water and sanitation sector with a focal point on improving the quality of houses because a poor sanitation system is a major factor in the formation of slum areas. This study aims to analyze and find theoretical answers to the principles of policy networks and obtain new concepts about policy networks. This research uses descriptive qualitative methods, data collection techniques by means of interviews, observation, and documentation. One of the problems that is the basis for the failure of this program is the long procedure. This is something that is feared by residents, because it is considered difficult to be realized. Based on the problems faced by residents as recipients of house renovation assistance, environmental development and community empowerment, the correct communication strategy is a solution to communicate the benefits of the program to the beneficiary residents. Therefore, the communication strategy solution offered in this study is as a stimulant for local government to provide populist socialization to residents in order to bring citizens to ease in taking procedures in this program.
KOMUNIKASI PERSUASIF DISNAKERTRANS KOTA BOGOR MENGATASI MASALAH PENGANGGURAN GENERASI MILENIAL: Kajian Kualitatif Tentang Komunikasi Persuasif Melalui Media Sosial Instagram Pada Program Pengurangan Pengangguran Di Kota Bogor Yusuf Hartawan
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2890

Abstract

ABSTRACT The purpose of this study was to determine Persuasive Communication conducted by the Bogor City of The Labor and Transmigration Department in implementing the unemployment reduction program through Social Media (Instagram) on Milennial generation. The theory used is the theory of attitude change (Attitude Change Theory) from Carl Hovland. This theory builds a rationale (Ground Work) regarding the relationship between communication stimuli, audience self tendencies and changes in opinion from Instagram users. This research uses qualitative research methods with visual ethnographic studies through direct (reality) and detailed observation through online. In determining the informants or research subjects selected from participants based on the activity of Instagram users, especially job seekers represented by seven people and three employees of Bogor City of The Labor and Transmigration Department. Data collection techniques were obtained through in-depth interviews online, then the data obtained were compiled and coded in the source triangulation stage as validity. The results of research at the Bogor City of The Labor and Transmigration Department with the unemployment reduction program through Social Media Instragram produced a good response from users, especially Milennial job seekers with many becoming Followers. Persuasive communication conducted by the Bogor City of The Labor and Transmigration Department by inviting and changing the opinions of its Followers resulted in the number of job seekers who have gotten work, thereby reducing the number of unemployment, meaning reduction in unemployment in the City of Bogor including the Bogor City of The Labor and Transmigration Department program which is considered successful.
GAYA KOMUNIKASI KEPEMIMPINAN PEREMPUAN: (Studi Kualitatif Deskriptif dr. Hj. Cellica Nurrchadiana Sebagai Bupati Kabupaten Karawang Dari Perspektif Ilmu Komunikasi) Nur Ratih Devi Affandi; Yusuf Hartawan; Laila Zainab Al Aqilah
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5131

Abstract

ABSTRACT This study aims to determine the Communication Style of Women's Leadership conducted by dr. Hj. Cellica Nurrchadiana as the first female regent in Karawang district through the style of delivering messages either publicly or privately to members or the community which is considered quite successful, as evidenced by her re-election by a landslide in winning the 2020 pilkada as regent in the second period. The researcher found that the communication style of women's leadership carried out by Cellica nurrchadiana as the regent of Karawang was that the communication style of the Regent of Cellica was influenced by the situation at hand. The Regent of Cellica will use different communication styles when in Public, Private, Storytelling, Listening, Asking Questions, and Conflict situations that are conveyed to fellow officials, members or the public which are considered appropriate in accordance with the proportion of messages and interesting delivery methods so that they can well received by the communicant.