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All Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Syarwal, Syarwal
Faculty of Agriculture, Halu Oleo University, Kendari Southeast Sulawesi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Strategi Pengembangan Usaha Keripik Pisang Kecamatan Konda Kabupaten Konawe Selatan Syarwal, Syarwal; Dirgantoro, Muhammad Arief; Gafaruddin, Abdul
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 3, No 3 (2018)
Publisher : Department of Agribusiness, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.272 KB) | DOI: 10.33772/jia.v3i3.7832

Abstract

The research aims to know the strengths, weaknesses, opportunities, and threats of banana chips development of UD. Sederhana and know the development strategies of banana chips UD.Sederhana.Methods of data analysis used are a descriptive analysis and SWOT analysis. The design of alternative development strategies of banana chips using the SWOT Matrix and Matrix Grand strategy.The results of this research showed that UD. Sederhana used the development strategy of Aggressive Growth Strategy.However, should be done gradually in accordance with the scale of priorities.Based on the priorities of the strategy illustrates that UD. Sederhanais SO (Strengths-Opportunities) strategy. Those are maintaining production quality, affordable prices, expanding the production of banana chips with different input source
Co-Authors Gafaruddin, Abdul Muhammad Arief Dirgantoro