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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Agung Hudaya
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Economics, Econometrics & Finance

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MODEL OF CONSUMER TRUST ON TRAVEL AGENT ONLINE: ANALYSIS OF PERCEIVED USEFULNESS AND SECURITY ON RE-PURCHASE INTERESTS (CASE STUDY TIKET.COM) Bimaruci, Hazimi; Agung Hudaya; Hapzi Ali
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 1 (2020): Dinasti International Journal of Economics, Finance & Accounting (March- April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i1.227

Abstract

Technological development is very rapid, many things are very influential with the presence of the internet, many consumers are spoiled by online shopping, with this it will make it easier for transactions between sellers and buyers. Starting from the search for goods, to make payment transactions. But with the internet, in addition to making it easier for buyers and sellers, but also creating new problems, with the convenience, it will make it easier for competitors to do the same. Competitors will more easily seize customers, and customers will also more easily go to other sellers, therefore the question arises, how to make repurchase intention occur. One business player who sees the internet as a new market share in attracting consumers is the online travel agent business. In the beginning, this travel business was only done conventionally. Then the travel business also utilizes technology in marketing activities. With this research will find out whether there is an influence between perceived usefulness, with trust, then whether there is a perceived influence on repurchase intention, and whether there is an influence of trust with repurchase intention. The sampling technique was purposive sampling. Using the Slovin formula, a sample of 100 customers was obtained, the margin of error set was 10% or 0.10. Quantitative analysis methods with SEM analysis tools and Smart PLS and SPSS tools.
RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION Al Faruq Abdullah, Muhamad; Agung Hudaya; Nur Endah Retno Wuryandari
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.302

Abstract

The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers or tourists and influence them to buy tourist products offered. Kaki Semut Adventure is an example Event Organizer which is focused in tourism, they survived in business tourism even they had progress to develop consumer in the sale of domestic tour packages for open trip or private trip. The purpose of this study an investigation to determine the depth overview of what is affecting traveler to do making travel decision. So this study adds a literature in the field of tourism by explaining the concept correlation between price perceptions, group reference, and product differentiation to stimulate traveler in travel decision.
Co-Authors Abdullah, Muhamad Al Faruq Bimaruci, Hazimi Hapzi Ali Nur Endah Retno Wuryandari