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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Journal of Computer Science and Information Systems (JCoInS)
Hendry, Raja Saul Marto
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JURNAL MANAJEMEN AKUNTANSI (JUMSI)

 1 
ANALISIS STRATEGI PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUASAN PELANGGAN WARUNG KOPI DI RANTAUPRAPAT Suarni, Eka; Hasibuan, Desmawaty; Hendry, Raja Saul Marto
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 1: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i1.2103

Abstract

This study aims to determine the Product Strategy Analysis, Price, Promotion and Place on Customer Satisfaction at Millennial Coffee Shop Rantauprapat. Data collection in this study was carried out through survey approaches, interviews and documentation. This study had a sample of 50 respondents using the Slovin method. The data analysis tool used in this study used SPSS (Statistical Product Software Solution). Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (test), simultaneous significant testing (F test), and testing the coefficient of determination (R2). Whereas the F test result is 5,944 with a significant level of 0,000 while the F table value is 2.58. If compared to the f count 5,944> f table 2.58 at α5%, the conclusion is that simultaneously the Product, Price, Promotion, and Place variables have a positive and significant effect on Customer Satisfaction, that the t value for the product variable is -2.693, the price is 4.020, the promotion is -1.518, and the place is 1.217 with a significant value for each independent variable (3.587), (0.001). As for the t table value in the table statistical distribution t with the level oftestα = 5% 2-party test and dk = nk, 50-5 = 45, it is obtained t table of 1679.
Pengaruh Online Marketing, Simpati, Dan Inovasi Brand Terhadap Keputusan Pembelian di Warung ATK Purnima Hendry, Raja Saul Marto
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 4: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i4.6177

Abstract

The ATK industry is one of the fastest growing sectors, including one of the emerging stores in Rantauprapat, Warung ATK Purnima. Warung ATK Purnima is present as one of the major players in providing various ATK products. In an increasingly competitive context, factors such as online marketing, sympathy, and brand innovation play a crucial role in shaping consumer purchasing decisions. ATK industry is a sector that continues to grow and has an important role in meeting the aesthetic and personal care needs of the community. Demand for ATK products continues to increase along with increased consumer awareness of the appearance and health of the skin. By providing a variety of quality ATK products, this store has managed to attract the attention of consumers and build a positive image. Warung ATK Purnima is famous for its emphasis on product innovation. Through careful research and development, the store is always introducing new and high-quality products, in line with the latest ATK trends. By creating a comfortable, friendly and interactive shopping environment, the store has managed to build good relationships with customers, create loyalty and support the growth of its business.
Pengaruh Kualitas Pelayanan, Harga, Lifestyle Dan Brand Image Terhadap Kepuasan Konsumen Pada Toko Eiger Rantauprapat Zahara, Inti; Hendry, Raja Saul Marto; Asnora, Fadzil Hanafi
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 1: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i1.6031

Abstract

The purpose of this study evaluates how service quality, price, lifestyle, and brand image affect how small and medium enterprises in Labuhanbatu use accounting data. With a sample size of 100 people, the Slovin equation was used as the sampling method. To collect data, 100 questionnaires were sent to consumers in the form of Google Forms. Multiple regression with SPSS 23 was used in data analysis. The results showed that service quality and price have a positive and significant effect on consumer satisfaction and for lifesytle and brand image there is also a negative effect on consumer satisfaction. However, consumer satisfaction does not depend on lifestyle and brand image.
Co-Authors Ariani, Ade Mita Asnora, Fazhil Hanafi Broto, Bayu Eko Hasibuan, Desmawaty Nasution, Siti Lam’ah Suarni, Eka Sukma, Melati Zahara, Inti